Elevating the omni-channel customer experience through data-driven merchandising and impactful storytelling. I write engaging, SEO-rich lifestyle articles and product pages to delight our audience. Responsible for creating open-to-buy plan, and creating in-depth reports on customer insights and sales trends for CEO review. Collaborating daily with Marketing and Operations teams on product dev. and marketing campaigns.

Harnessed my skills as a writer, stylist, maker, and designer to create engaging articles and visual content for blogs, eCommerce sites, social media, and beyond. Clients include Design Milk, The Crafter’s Box, SoCal Standard, Pine & Boon, Bust Magazine, Native Poppy, and more.

Designer of modern home decor and textiles, with licensing partners in fashion, craft, and stationery markets. Creative work has been featured by Sunset Magazine, Martha Stewart, Design*Sponge, and the Los Angeles Times.

Managed a membership community of 1600+ creative professionals, fostering a supportive environment for education and collaboration. Contributed relevant industry news coverage to the site to attract new members, and collaborated with the founder to create a strategic editorial calendar informed by SEO, market trends, and member requests. Cultivated dozens of B2B partnerships to offer targeted promotional discounts to our members. Adapted member outreach and retention strategies to dramatically increase join rate, and bring the organization's churn rate to an all-time low.

Contracted to produce custom content for use on Pinterest, in collaboration with brands like Organic Cotton Plus and Chambord. Responsible for art direction, photo styling, and providing client with written visual concepts and shot lists. Coordinated with partner brands to direct traffic via my 600k followers on Pinterest during marketing campaigns.

Contracted for on-camera instruction and course development for the world's largest streaming education website, featuring classes in design and business. My courses have been enjoyed by over 18,000 students with glowing reviews.

Managed marketing and PR for a worldwide series of art and craft markets. Worked cross-functionally to develop a seasonal marketing plan, and executed a variety of marketing tasks, including creating content for Renegade’s website and email newsletter, pitching stories to print and web media, negotiating advertising buys, and managing social media and PR.