Erin Ocker Email & Phone Number

Dallas, Tx, Us

Plano, Texas, United States

Plano, Texas

- Managed all agency relationships and consumer advertising campaigns for core brands ensuring delivery of planned activities designed to drive consumer awareness and conversion. - Tasks included overseeing multi-brand budgets, approval, execution, and monitoring of traditional media and digital media, creative development, sponsorship lead, development of national multicultural marketing campaign, and implementation of brand guidelines.

Dallas/Fort Worth Area

- Masters of Business Administration with a concentration in Marketing.- Member of Women in Business Club, Marketing Club, and MBA Mentor Program.

Dallas/Fort Worth Area

- Contributed to marketing growth via innovation and making digital an integral part of 7-Eleven’s business strategy.- Wrote and presented case study on power of digital capabilities, specifically mobile and social, pertaining to customer retention, customer service, market and consumer insights, and product innovation.- Enhanced consumer relations by being a member of a crisis management team.- Utilized social analytics and listening to conclude public perception.

Dallas/Fort Worth Area

- Primary Account: Baylor Health Care System- Collaborated in the development and execution of the media plans for the Baylor Health Care System based on research and market demographics.- Negotiated costs and schedules with media vendors by tracking the billing and maintenance of the client’s budgets.- Spearheaded Baylor Health Care System’s advertising efforts for their annual Celebrating Women Benefit Luncheon, which raises awareness of breast cancer.

Dallas/Fort Worth Area

- Researched and recommended consumer-specific targeted products and consulting to 60 account executives and sales managers, and over 300 advertising clients to assure sales goals and expectations were met.- Developed and updated tools and materials made available to the entire company. Provided regular training and education on tools, materials, and media math for sales managers and coordinators to assure understanding of quantitative, qualitative, statistical, expenditure, and analytical data.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Marketing Club, Women in Business, MBA Mentor Program, SMU Alumni Association, Cox School of Business Alumni

Bs, Communication, Business, English

Activities and Societies: TCU Young Alumni Association, Lambda Pi Eta Honors Society, Gamma Phi Beta, Frog Camp Facilitator, Writing.