Vice President, Marketing
Princeton, New Jersey, Us
Global Marketing lead for supply chain software firm focused on pharmaceutical compliance, as well as brand protection solutions for CPG, health and beauty, food and beverage and high-end retail. As Vice President, member of senior leadership team that drove operational plan for 10% growth and market expansion into 2 new global markets (India, China). Led Systech’s global efforts for lead generation, public relations, its digital presence, social media, events and thought leadership. Drove steady pipeline activity. Led international team of 4. Collaborated with global partner ecosystem. Oversaw cross-functional efforts with Product Management, Services and Customer Experience teams to promote portfolio. Developed plan to increase Software-as-a-Service (SaaS) subscriptions, seat/license count, implementation services, maintenance and training-related revenue. As of Q3 2017, company recorded its highest revenue in any third quarter and was positioned to close out its most profitable year in its 32-year history.