Erin Walker Email & Phone Number

Acworth, GA, US

New York, NY, US

As an employer branding authority, I lead the talent attraction strategy for the Teach For America corps, including audience insights generation, tranforming data and insights into audience personas, messaging maps, value propositions, and omni-channel recruitment brand and high-volume lead generation strategy.

New York, NY, US

New York, NY, US

Develop and execute marketing strategy and campaigns positioned against key segments of the millennial market, specifically within the college student market.*Drive content development and success metrics for insights-based, multi-channel recruitment marketing activities.*Develop vision and manage curriculum development for marketing-related learning and.

New York, NY, US

Develop and facilitate required survey course in Internet marketing for college juniors and seniors.

New York, NY, US

Directed enterprise-wide strategy for higher education's core digital content, assignment, and assessment solution.* Developed and led all aspects of digital product marketing, market development, product communications, and solution branding nationally across 4 business units*Worked cross-functionally to align multiple divisions under one centralized.

New York, NY, US

• Develop and oversee the MHHE-wide marketing strategy for key strategic partnerships across the higher education division.
• Develop, execute, and evaluate the corporate-level marketing strategy supporting key digital business partnerships within MHHE based on analysis of product and market data
• Leverage key Blackboard Inc. partnership to drive increased incremental revenue
• Partner with senior leadership team within MHHE to ensure that marketing strategies are relevant across stakeholder groups and appropriately driven within each business unit
• Manage all PR, promotions, advertising, direct-to-customer marketing initiatives supporting key partnerships
• Cultivate strategic alliances and online communities with users based on analysis of product and market data

London, GB

• Develop and implement a customer loyalty and retention program designed to improve sales retention and customer advocacy of key business technologies within Management, Marketing, International Business, Intro to.
• Increased overall sales retention through the implementation of strong customer training programs, effective market communication, and community-building activities specific to the needs of individual market segments.
• Recruit, hire and train faculty advocate team to support end-user training and retention. Build out technology specific training programs to enhance customer satisfaction.
• Build and leverage working relationships across internal divisions, such as technical support, product development, editorial and sales, to ensure consistent approach to customer satisfaction and positive user.
• Travel nationally to conduct market research, facilitate trainings and in-services with sales organization and customers.
• Serve as liaison to International marketing teams to establish customer experience initiatives specific to their markets.

London, GB

• Developed and implemented yearly marketing plans for key computer science titles which included the launch of webinars that allowed customers to connect with authors.
• Organized regional events that introduced students and customers to authors and encouraged informative discussions.
• Conducted market research initiatives with professors and students to most accurately address market needs and encourage customer loyalty.
• Traveled nationally to facilitate sales force training and acquisition of new business.
• Performed analysis of sales history, projections and trends to develop a marketing and sales strategy to be implemented internally and externally.
• Created and implemented a customer experience program tailored to the computer science market.

Jacksonville, Florida, US

Mba, Business

Bachelor Of Health Science, Community Health Education