Erin Walker Email & Phone Number

Acworth, Ga, Us

New York, Ny, Us

As an employer branding authority, I lead the talent attraction strategy for the Teach For America corps, including audience insights generation, tranforming data and insights into audience personas, messaging maps, value propositions, and omni-channel recruitment brand and high-volume lead generation strategy.

New York, Ny, Us

New York, Ny, Us

Develop and execute marketing strategy and campaigns positioned against key segments of the millennial market, specifically within the college student market.*Drive content development and success metrics for insights-based, multi-channel recruitment marketing activities.*Develop vision and manage curriculum development for marketing-related learning and development program delivered to recruiters to empower them to be excellent marketers and brand ambassadors in their local contexts*Lead execution and distribution strategy for all campus-related campaign resources and optimization of resource platforms utilized by recruiters and other staff*Partner with cross-functional leaders to ensure alignment between recruitment and other team priorities and messaging*Manage/optimize peer leadership program and develop curriculum of professional development, ongoing collaboration strategy, and communication strategy

New York, Ny, Us

Develop and facilitate required survey course in Internet marketing for college juniors and seniors.

New York, Ny, Us

Directed enterprise-wide strategy for higher education's core digital content, assignment, and assessment solution.* Developed and led all aspects of digital product marketing, market development, product communications, and solution branding nationally across 4 business units*Worked cross-functionally to align multiple divisions under one centralized branding and marketing strategy to drive effectiveness and stronger market presence*Established marketing best practices, cross-functional leadership teams at the national level*Oversaw supporting marketing team and operational/promotional budget*Led teams and national marketing programs in social media, product advocacy, brand development, customer experience

New York, Ny, Us

Develop and oversee the MHHE-wide marketing strategy for key strategic partnerships across the higher education division.• Develop, execute, and evaluate the corporate-level marketing strategy supporting key digital business partnerships within MHHE based on analysis of product and market data• Leverage key Blackboard Inc. partnership to drive increased incremental revenue • Partner with senior leadership team within MHHE to ensure that marketing strategies are relevant across stakeholder groups and appropriately driven within each business unit• Manage all PR, promotions, advertising, direct-to-customer marketing initiatives supporting key partnerships• Cultivate strategic alliances and online communities with users based on analysis of product and market data• Recruit, hire, and manage external vendors within allotted budget to fulfill campaign needs

London, Gb

• Develop and implement a customer loyalty and retention program designed to improve sales retention and customer advocacy of key business technologies within Management, Marketing, International Business, Intro to Business and Business Communications disciplines.• Increased overall sales retention through the implementation of strong customer training programs, effective market communication, and community-building activities specific to the needs of individual market segments.• Recruit, hire and train faculty advocate team to support end-user training and retention. Build out technology specific training programs to enhance customer satisfaction.• Build and leverage working relationships across internal divisions, such as technical support, product development, editorial and sales, to ensure consistent approach to customer satisfaction and positive user experience.• Travel nationally to conduct market research, facilitate trainings and in-services with sales organization and customers.• Serve as liaison to International marketing teams to establish customer experience initiatives specific to their markets.• Implement key retention and loyalty metrics including Net Promoter Scoring to strategically determine where program efforts should focus

London, Gb

• Developed and implemented yearly marketing plans for key computer science titles which included the launch of webinars that allowed customers to connect with authors.• Organized regional events that introduced students and customers to authors and encouraged informative discussions.• Conducted market research initiatives with professors and students to most accurately address market needs and encourage customer loyalty.• Traveled nationally to facilitate sales force training and acquisition of new business.• Performed analysis of sales history, projections and trends to develop a marketing and sales strategy to be implemented internally and externally.• Created and implemented a customer experience program tailored to the computer science market.• Worked with the International marketing team to increase global market share through training to help determine focus, client base and trends.• Recognized for demonstrating solid leadership and effectively implementing programs to boost customer loyalty and promoted to Senior Customer Experience Manager – Business discipline technologies.

Jacksonville, Florida, Us

Mba, Business

Bachelor Of Health Science, Community Health Education