Erin Boudreau Email & Phone Number

Arlington Heights, Illinois

The Alliance for Audited Media is the recognized leader in cross-media verification with unparalleled expertise across all brand platforms including web, mobile, email and print. As marketing manager, I create and implement marketing strategies to enhance brand awareness, generate new leads and promote our services to clients and prospects in the media industry. My responsibilities include: analyzing website and campaign performance data to inform overall strategy and content creation, creating and implementing social media email campaigns, writing and editing articles, news releases, white papers and other corporate communications, interviewing clients in the media industry for written and video communications, creating and presenting quarterly and annual marketing reports to AAM's executive team, and acting as the media contact for press relations.

Buffalo Grove, Illinois

GoPath Laboratories is a cutting-edge molecular diagnostics laboratory specializing in the field of genetic cancer testing. As marketing coordinator, I created and implemented integrated marketing communications to broaden our reach and generate more sales leads. My responsibilities included researching, writing and designing medical marketing materials for complex diagnostic tests and pharmaceutical services. These materials included print collateral, web content, email campaigns, social media marketing, sales presentations, in-person events and trade shows. I thrive in a fast-paced environment with tight deadlines. I am also a skilled writer who can delve into complex scientific processes and make them easy for patients to understand.

Northbrook, Il

Responsible for marketing and daily operations of commercial printing and marketing company. Organized team leader and creative project manager with years of experience helping people promote their businesses in print, on the web and through social media. Daily activities included: helping clients create integrated marketing campaigns, copywriting documents for distribution in print and on the web, proofreading and editing, consulting with clients on projects from initiation to completion, and coordinating in-house design and production staff with outside vendors. Also responsible for assisting in hiring and training of employees, including creation of training materials. Experience with the following applications: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Microsoft Office, Salesforce, ACT!, Constant Contact and MailChimp.

Palatine, Il

Helped companies plan and execute social media marketing campaigns on Twitter, Facebook and Instagram with a focus on planning and promoting Twitter chats. Services offered included: creating talking points and/or chat 'scripts' to tweet from; designing and hosting landing pages to help promote the event, including interactive sign-up forms that filter into a database; training of all participants on how to use Twitter platform for chats as well as how to best communicate calls to action and interact with followers; hosting the chats from the @TweeParties account including interviewing guests, posting calls to action, and handling product giveaways including fulfillment; creating post-event hashtag analytics, transcripts and reports; coordinatiing advertising for chats including social media posts, online paid advertising, and blogger outreach campaigns.

Bsj, Journalism

Activities and Societies: Alpha Chi Omega sorority, WNUR radio news reporter and on-air host

Education record