- Drove $90 MM annual revenue through development and execution of marketing strategy across group buying, affiliates, financial services, marketplaces, comparison shopping and package insert marketing channels for six brands (ProFlowers, FTD, Shari’s Berries, Personal Creations, Gifts.com and ProPlants)- Project managed partner tech integration to improve customer experience for group buying channel; improved margin by 15%- Optimized product listings on Amazon for the ProFlowers brand resulting in conversion increase of 168%- Managed, coached and mentored team across two locations to develop and execute marketing channel strategies

- Developed and managed group buying channel strategy across five brands (ProFlowers, FTD, Shari’s Berries, Personal Creations & RedEnevelope) with a combined $33 MM annual revenue - Negotiated preferred partnership with group buying partner for Personal Creations plus exclusive partnership for floral brands. Personal Creations revenue grew 261% vs. 20% brand avg.; floral brands attained 5% revenue growth vs. -15% brand avg.

- Managed Personal Creations radio campaigns including customer research, budget, campaign flights, spot copy and post-campaign analysis. Reduced cost per order 38% year over year

- Administered email operation campaign process including HTML creation, email scheduling and deliverability monitoring- Implemented new operational processes resulting in improved efficiency and controls

- Executed email campaigns, including coding, Q/A, deployment monitoring and reporting

- Administered website and assisted with planning and execution of events, including billing

- Managed three receptionists, company payroll, employee communications and billing

- Planned, designed and distributed promotional material and managed merchandising budget for retail locations