Erin Forsyth Email & Phone Number

Austin, TX, US

Chevy Chase, MD, US

Leading a team of talented product marketers in this vibrant wedding marketplace while a key leader is on maternity leave. Focus areas include mentoring and growing the team, leading initiatives to improve vendor retention and sentiment, identifying strategic opportunities and hiring key roles on the team.

Providing consulting and contract services to Sagely & Co clients to improve and accelerate all aspects of their marketing strategy and execution. This has included creating marketing strategy, programs and content for a $30M Austin-based supplement company, resulting in their most successful product launch to date and a 25% increase in engagement from.

Austin, Texas, US

Leading all aspects of marketing for Favor to grow brand awareness and loyalty, new customer acquisition and customer retention. The team includes Brand, Creative, Paid Media, CRM, Marketing Ops, Product Marketing, PR and Social. It is an honor to work with such a talented and passionate team.

Seattle, WA, US

Leading product marketing, lifecycle marketing, market research and marketing operations. Also serve as the business and P&L owner of Redfin's Premier service for homes over $1M. Key member of the CEO’s Executive Staff, reporting to the Chief Growth Officer.

Seattle, WA, US

Leading a global team of customer centric professionals that improve the Vrbo customer experience and sentiment through product, brand and marketing strategy. Vrbo's Product Marketing and Voice of Customer team increases revenue and customer retention by delivering value to our target customer with product, policies, messaging and go-to-market strategies.

Providing strategic consulting and end-to-end marketing services to startups, growth and public companies including RetailMeNot, Sailpoint, Cloverleaf, and multiple venture backed start ups focused on cutting edge technology including enterprise business intelligence(BI), IBM Watson artificial intelligence(AI) and machine learning based e-commerce.Areas of.

Round Rock, Texas, US

• Responsible for leading global marketing with activities ranging from product marketing, go-to-market plans and sales/partner enablement to demand generation, corporate communications and integrated marketing.
• Achieved 200% of revenue goals in the first year following the global launch of ProSupport Plus through maniacal focus on every aspect of product marketing and go-to-market plans from strategy through execution
• Achieved 150% of customer adoption goals for SupportAssist, a remote monitoring technology, and TechDirect, a B2B self support portal, by crafting targeted customer adoption campaigns, intuitive UX design and an.
• Exceeded Dell Solutions revenue goals by 25% through the global launch of Dell Blueprints to customers and partners providing a set of pre-tested reference architectures and integrated systems for Cloud, Big Data, VDI.
• Established the strategy and managed the execution of the Cloud and Enterprise Solutions roadmap including bringing pre-integrated solutions to market with Cloudera, VMWare, Microsoft and Red HatPositions held.

• Commercialware is a worldwide provider of specialty retail software solutions offering point-of-sale, order management, e-commerce, loss prevention and CRM solutions. It was acquired by MICROS Retail and then Oracle.
• Drove strategic marketing and sales initiatives with partners that generated new sale opportunities.
• Identified, evaluated and negotiated agreements with solution partners to launch new managed service offering
• Sold 200% of planned revenue in partner-funded services work

Austin, TX, US

• A venture-backed company providing a returns management service to the direct retail industry. DIRECTOR of BUSINESS DEVELOPMENTJan 2004 – Dec 2005Developed and executed all aspects of Newgistics’ partner strategy..
• Forged relationships and agreements with Fed Ex, DHL, Manhattan Associates, Commercialware and Ecometry
• Developed and launched the company’s go-to-market plan with DHL SmartMail including sales training, joint collateral, strategic account planning and sales executionDIRECTOR of PROFESSIONAL SERVICES Jan 2000 – Dec.