Erin Forsyth Email & Phone Number

Austin, Tx, Us

Chevy Chase, Md, Us

Leading a team of talented product marketers in this vibrant wedding marketplace while a key leader is on maternity leave. Focus areas include mentoring and growing the team, leading initiatives to improve vendor retention and sentiment, identifying strategic opportunities and hiring key roles on the team.

Providing consulting and contract services to Sagely & Co clients to improve and accelerate all aspects of their marketing strategy and execution. This has included creating marketing strategy, programs and content for a $30M Austin-based supplement company, resulting in their most successful product launch to date and a 25% increase in engagement from their B2B customer base.

Austin, Texas, Us

Leading all aspects of marketing for Favor to grow brand awareness and loyalty, new customer acquisition and customer retention. The team includes Brand, Creative, Paid Media, CRM, Marketing Ops, Product Marketing, PR and Social. It is an honor to work with such a talented and passionate team.

Seattle, Wa, Us

Leading product marketing, lifecycle marketing, market research and marketing operations. Also serve as the business and P&L owner of Redfin's Premier service for homes over $1M. Key member of the CEO’s Executive Staff, reporting to the Chief Growth Officer.

Seattle, Wa, Us

Leading a global team of customer centric professionals that improve the Vrbo customer experience and sentiment through product, brand and marketing strategy. Vrbo's Product Marketing and Voice of Customer team increases revenue and customer retention by delivering value to our target customer with product, policies, messaging and go-to-market strategies that differentiate Vrbo in the market and delight our customers. As a customer insights driven team, data is at the heart of what we do. By leveraging customer feedback from quantitative global surveys, qualitative UX testing, onsite experience and external reviews, the team infuses customer centricity into every decision, enabling consistent and clear focus throughout the organization.As Director of Customer Marketing for HomeAway (now Vrbo), was responsible for global CRM strategy and marketing programs. Managing a data driven global marketing team that defines customer segmentation, develops targeted messaging and generates multi-channel programs to drive customer acquisition and retention.

Providing strategic consulting and end-to-end marketing services to startups, growth and public companies including RetailMeNot, Sailpoint, Cloverleaf, and multiple venture backed start ups focused on cutting edge technology including enterprise business intelligence(BI), IBM Watson artificial intelligence(AI) and machine learning based e-commerce.Areas of expertise include branding, messaging, content creation, go-to-market plans, thought leadership, buyer personas, AR/PR, communications, partner marketing, demand/lead gen campaigns, content marketing and web presence.

Round Rock, Texas, Us

Responsible for leading global marketing with activities ranging from product marketing, go-to-market plans and sales/partner enablement to demand generation, corporate communications and integrated marketing campaigns. Directed the creation of all print, online and video content and its amplification through traditional and digital marketing channels. Directly managed global teams ranging from 12 to 40 team members and indirectly led teams of up to 100. • Achieved 200% of revenue goals in the first year following the global launch of ProSupport Plus through maniacal focus on every aspect of product marketing and go-to-market plans from strategy through execution• Achieved 150% of customer adoption goals for SupportAssist, a remote monitoring technology, and TechDirect, a B2B self support portal, by crafting targeted customer adoption campaigns, intuitive UX design and an excellent overall customer experience.• Exceeded Dell Solutions revenue goals by 25% through the global launch of Dell Blueprints to customers and partners providing a set of pre-tested reference architectures and integrated systems for Cloud, Big Data, VDI and HPC solutions • Established the strategy and managed the execution of the Cloud and Enterprise Solutions roadmap including bringing pre-integrated solutions to market with Cloudera, VMWare, Microsoft and Red HatPositions held include:Director of Product, Cloud and Engineered Solutions (1.5 years)Director Product Marketing, Global Services (5 years)Product Manager, Services (1.5 years)

Commercialware is a worldwide provider of specialty retail software solutions offering point-of-sale, order management, e-commerce, loss prevention and CRM solutions. It was acquired by MICROS Retail and then Oracle and is now the basis for the Oracle Medium Business Retail solution. Managed partners include: IBM, Oracle, Microsoft, HP, Paypal, Google, ChasePaymentech, NCR and MotorolaDeveloped comprehensive go-to-market plans including co-marketing, sales training and account planning. Lead strategic sales, marketing and technical initiatives with partners. • Drove strategic marketing and sales initiatives with partners that generated new sale opportunities. • Identified, evaluated and negotiated agreements with solution partners to launch new managed service offering • Sold 200% of planned revenue in partner-funded services work

Austin, Tx, Us

A venture-backed company providing a returns management service to the direct retail industry. DIRECTOR of BUSINESS DEVELOPMENTJan 2004 – Dec 2005Developed and executed all aspects of Newgistics’ partner strategy. Mobilized the organization to define and execute go-to market strategies with partners. • Forged relationships and agreements with Fed Ex, DHL, Manhattan Associates, Commercialware and Ecometry • Developed and launched the company’s go-to-market plan with DHL SmartMail including sales training, joint collateral, strategic account planning and sales executionDIRECTOR of PROFESSIONAL SERVICES Jan 2000 – Dec 2003Built and managed a team of project managers and technical consultants responsible for re-engineering retailer processes to implement a best practice return solution. Created and presented customer proposals outlining a customized value propositions and ROI. Maintained customer relationships and was the voice of the customer internally