Visible Alpha was acquired by S&P Global on May 1, 2024, joining the company’s Market Intelligence division. Visible Alpha enhances the institutional investment research process by extracting meaningful value from key sell-side assets, including financial models. The company creates the deepest consensus data in the market, with more and higher quality sources, and longer-term forecast horizons. Joined Visible Alpha months after its commercial launch in 2017. Built and grew a strategic global marketing function with a strong reputation of high quality work and outperformance.- Established and oversaw content marketing, demand gen, product marketing, and communications verticals, managing people managers, individual contributors, a full-service marketing and communications agency, and contractors and vendors to support business objectives and enable an efficient and lean marketing team- Grew marketing-attributed ACV from 8% in 2019 to 17% in 2023- Contributed to 50% of corporate client segment ACV in 2023, helping to grow the business line 97% YoY- Executed omni-channel marketing campaigns to grow marketing qualified leads by 100% YoY from 2022 to 2023- Established media citations program with business journalists from international dailies, including The Wall Street Journal and Financial Times, to grow data citations from 460 per quarter to over 4,000 per quarter in under two years

- Promoted to manager after one year of being an individual contributor to build out marketing function under the newly hired Chief Revenue Officer. Hired and managed three marketing specialists to establish product marketing, digital marketing, and editorial production.- Hired marketing agency to rebuild website and develop and execute SEO strategy, growing organic traffic to 38% of total traffic, with these visitors spending 20 seconds longer on site than average with the lowest bounce rate - Developed and managed event sponsorship program to generate leads and pipeline, resulting in a 1:17 cost-to-pipeline ratio

• Created and implemented strategies for integrated marketing campaigns• Created and managed gated assets, including ebooks, webinars, workbooks, infographics, and more.• Led event production and management. • Launched first-ever customer communications program, increasing customer engagement and satisfaction

DC-based startup that empowers individuals to work when, where, and how they choose through a network of convenient locations. Second full-time employee hired. Developed and oversaw corporate and city-level marketing and public relations strategies, content marketing, and corporate communications. Created customer experience mapping to guide decision-making, strategy, and upgrades. Integral player in growing cove’s team and launching in second market. Worked closely with Founder/CEO, COO, developers, designers, and city marketing teams.-Launched 13 locations, hired and trained 8 full-time employees, and launched in Boston, cove’s second market-Grew membership over 1300% through guerilla and digital marketing strategies, including street teams, paid advertising, internal and external blogging, email marketing, revamped referral program, sponsorships, partnerships, and cross promotions-Secured articles in The Boston Globe, The Washington Post, Voice of America, NPR, and local media outlets-Produced over 100 events of varying sizes, ranging from five to 200 attendees-Project managed model change, increasing revenue per member by 30%

Largest and most respected multi-disciplinary theatre arts organization for young people in the Mid-Atlantic region. - Managed social media, including Facebook, Twitter, Instagram, YouTube, Google+, and LinkedIn. - Gathered and created content for playbills- Wrote press releases and maintained media list- Acted as primary copy editor for the organization- Advised and booked all advertising- Coordinated marketing trades and cross promotions- Assisted in managing two Internal Development apprentices and numerous interns, overseeing press kits, media lists, email blasts, social media campaigns, lobby displays, and other administrative work

Nonprofit children's theater that produces professional puppet theater. - Created and distributed press releases and pitched stories to media- Updated media lists - Acted as primary liaison between guests, media and the company- Posted shows and events on local websites- Sold advertising in playbills- Assist in planning and execution of bi-annual event, Playhouse Puppetry Slam!, including gathering food and monetary donations- Assisted with box office sales- Edited and proofed company documents- Created and developed social media strategies- Created, coordinated and evaluated advertising campaign- Entered donations into program and sent thank you letters- Received reviews, features and postings in major local media outlets, including The Washington Post, The Gazette, NPR, Our Kids, DC Theatre Scene, DC Metro Theater Arts, as well as The New York Times and Broadway World- Wrote and distributed two to four press releases each month- Initiated sold advertising in playbills, bringing in an additional $1000 for each production- Assisted in bringing in over 100,000 people for 2011-2012 season, up from 80,000 in the previous year- Hired, trained and oversaw House Manager, assisting as needed- Created social media editorial calendar, doubled Facebook fans and Twitter followers, engaging users

- Greeted guests and directed them to the correct area of the facility. Handled guest problems and complaints- Assisted in seating approximately 2,700 guests for sold-out shows- Ensured quality customer service to keep guest survey scores as “A's”- Managed 6 Event Staff members per shift

One of the top ballet companies in America and the largest professional ballet company in N.C. - Worked with the development team to encourage donations and assist the needs of the Board of Directors.- Prepared mass mailings for nationwide donors to inform them of upcoming events and performances- Helped set up for monthly board meetings for 50 board members, including creation of information packets- Prepared for the Land of Enchantment celebration and checking 300 guests during the event