Erin Griffin is an experienced strategic communications and integrated marketing leader.Currently, Griffin is the Senior Vice President of Marketing and Communications for Riddell. She is a member of Riddell’s executive team and reports to the CEO. Griffin is also Senior Vice President of Corporate Communications for Riddell's parent company, BRG Sports.Over the last 12 years, Griffin has played an integral role in strategically navigating the opportunities and challenges associated with the brand and sport of football. Under Griffin’s leadership, Riddell is further positioned as the industry leader in football innovation, generated favorable media coverage and consumer sentiment, and built goodwill within the grassroots football community. Notable accomplishments include securing the company’s first ever brand ambassador, Peyton Manning, supporting successful launches of the Axiom and SpeedFlex helmets, the introduction of Precision-Fit, Diamond, and InSite technologies, leading the NFL partnership for Play Football & Football Development, overseeing the USA Football relationship, instituting Riddell’s giveback program Smarter Football, and launching the organization's DE&I program. With BRG Sports, Griffin has contributed to a series of divestures and acquisitions with responsibility for internal and external communications.Before Riddell, Griffin was an account director for Burson Cohn & Wolfe multinational integrated communications agency where she served corporate clients in consumer and sports marketing, food and beverage, healthcare, retail, and technology, among others. Highlights of her client work included managing RadioShack’s consumer public relations programs, coordinating and implementing Corner Bakery Cafe’s digital and social media strategy, leading the media relations and sports event activities in Austin for Nike and Hampton by Hilton, and supporting industry and influencer relations for Dell's healthcare and SMB business. She began her career leading team public and community relations for the AFL’s Austin Wranglers and managed publicity activity for team part owner Deion Sanders. Griffin graduated with honors from Aquinas College with a dual major in business administration & communication. She was an honor student and a member of the women's soccer team earning Academic All-American recognition.