Erin Griffin Email & Phone Number

Des Plaines, Il, Us

(Vice President of Marketing & Communications, Director of Corporate Communications, Senior Communications Manager and Media Relations Manager) -Reports to the CEO as part of the company's executive team, helps drive company strategy, and leads communications and marketing.-Develops the company's integrated marketing program with emphasis on brand and oversees/contributes to execution with the team and agency partners.-Responsible for communications including external and media relations, issues and crisis management, and executive and internal communications including ESG, COVID-19 response, manufacturing footprint, and diversity, equity and inclusion plans (DE&I). -Directs the brand's digital strategy including social media presence and supporting online awareness generating initiatives. -Engages with media/industry influencers to support brand initiatives and reinforce company leadership and reputation. -Provides avenues for the executive team to communicate with the broader organization via Microsoft TEAMS, company’s intranet, newsletter, email and video message from the CEO, and town hall and sales meetings.-Contributes to Riddell’s product launch and marketing initiatives for core business and SaaS (analytics) and B2B and B2C sales strategy including e-commerce and customer service. -Serves as the primary contact for Peyton Manning and current/former athlete relationships. -Manages Riddell’s community relations, cause marketing programs and strategic football and technology partnerships including NFL (Youth & High School Strategy; Play Football Initiative), American Football Coaches Association (AFCA), Manning Passing Academy, USA Football, Pop Warner, SFIA, Oakley, Simbex, Carbon, and Netvirta, among others. -Oversees and collaborates with a high-functioning team of professionals including corporate communications, creative services, digital media, e-commerce, media relations, and project management.

(Vice President of Corporate Communications, Director of Corporate Communications)BRG Sports is a corporate holding company of leading brands including Riddell that design, develop and market innovative sports equipment, protective products, apparel and related accessories. -Participates in board of directors’ meetings, directs all communications efforts for company news including acquisitions and divestitures, and supports investor activity through development of materials and participation in presentations. BRG Sports was previously Easton-Bell Sports.Included work on the following brands: Bell Helmets, Giro, Blackburn, Easton, C-Preme, and MIPS.

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down. For more information, visit: www.chief.com.

New York, Ny, Us

(Account Supervisor, Senior Account Executive and Account Executive)-Managed key clients relationships for the global agency including Buick, Continental Airlines/United, Corner Bakery Cafe, Dell (Healthcare and SMB), Gatti’s Pizza, GelPro, Hampton by Hilton, IMG (Cam Newton), Michael Angelo's Gourmet Foods, Nike, RadioShack, Solta Medical, University of Texas, and Walmart.-Directed weekly client and internal meetings/calls, conducted message development and media training sessions, provided counsel, constructed annual PR plans and guided measurement. Oversaw account/client budgets and junior staff. Member of office leadership team and participated in business development activities. -Secured regular client coverage in a broad spectrum of media. Secured broadcast placement and on-air product giveaways of GelPro Chef’s Mats on the Rachael Ray and Martha Stewart shows.-Planned and provided communications support for high-profile media interviews, announcements, and events, including professional athletes and celebrities. Organized and led Cam Newton’s media workout, press conference, and interview sessions, in advance of the 2011 NFL Draft, where he was selected first overall. Media trained Texas' Women's Basketball Team. -Developed PR and social media strategy for announcement of Team RadioShack / The Shack re-branding.-Offered ongoing strategic counsel for Corner Bakery Cafe and Michael Angelo’s social media channels, while coordinating page design updates, promotions and special projects.-Managed PR for Austin leg of Nike's Human Race featuring celebrities and athletes. Participated in content shoots for Nike campaigns and served as liaison to NBC for sponsored athletes leading up to Olympics. -Supported Dell's healthcare and SMB segments by securing media coverage, developing relationships with influencers, and identifying thought leadership opportunities for segment business leaders.Known as Burson Cohn & Wolfe, Cohn & Wolfe acquired GCI Group in 2008.

Us

-Served as the sole media relations contact and managed all team media services, publicity and community relations efforts. -Generated publicity with local and national media in conjunction with the Arena Football League’s television, radio, print, and online media partners. -Liaised with the University of Texas at Austin staff for all gameday needs as the team played its games at the Frank Erwin Center. -Worked closely with the Austin Wranglers Foundation in its community outreach efforts including Habitat for Humanity, AmeriGroup “Reading and Wranglers,” team sponsored youth football leagues, camps and the Lone Star Arena Football Classic high school all-star football game. -Direct liaison and publicist for team part-owner and former NFL player Deion Sanders. -Provided all written content for team media guides, press releases, media alerts, publications and the official website – www.austinwranglers.com. -Assigned, coordinated and distributed all season and game day materials (i.e.: credentials, game notes, flip card and press clippings). -Compiled and updated all team statistics and record books, player and coach biographical information, photography and archive press clippings. -Served as a media relations assistant and television liaison with ABC, ESPN and NBC for the AFL at ArenaBowl XX in Las Vegas and ArenaBowl XXI in New Orleans.

Philadelphia, Pennsylvania, Us

-Maintained and distributed daily press clippings while formulating the content for league publications including the AFL’s 2005 Kickoff Release and AFL Blue Book.

Grand Rapids, Michigan, Us

Grand Rapids Rampage was part of the Arena Football League (AFL).

Executive Execution - Leading Strategy Execution Through Culture

Executive Education - Strategic Marketing Management

Business Administration And Communication Dual Major, Public Relations, Marketing

Education record