Erin Lyons Email & Phone Number

Arlington, VT, US

My agency supports higher education marketing and enrollment teams with writing, brand-building, product development, and content strategy services. We promise our clients improved enrollment, visibility, and engagement because we are that confident in our expertise and problem-solving skills.

New York, NY, US

Developed a new brand strategy including brand audit, competitive analysis, messaging architecture, logos, identity guidelines, audience messaging, tone and voice, and an internal brand website. Lead a total website redesign from Drupal 7 to Drupal 10 with a 30-person steering committee, including the Dean. Scaled down website from 7,000 pages to 700.

Montpelier, Vermont, US

Led website redesign project to merge three separate universities' websites into one new university website. Supervised the content audit, migration, and redirect strategy for the Castleton University, Northern Vermont University, and Vermont Tech websites, totaling more than 9,000 pages. Produced the new 500-page website by creating a new IA, content.

New York, NY, US

Developed program-specific marketing plans. Wrote the school's tagline and brand messaging. Created web strategies for the main website as well as research centers, including the Jacobs-Technion Cornell Institute. Developed UX and content strategies. Wrote white papers and fundraising proposals for faculty research and new centers.

New York, New York, US

Wrote the organization's first strategic plan. Services included survey design consultation, strategic plan outline consultation, intake research, writing, infographics consultation, editing, and proofreading.

Washington, DC, US

Adelphi, Maryland, US

- Wrote and edited 1,000+ pages of web content for a redesign and migration of a university website.- Revised content for consistency, on-brand messaging, web best practices, and accessibility standards. - Improved content for financial aid, graduate programs, and administration sections.- Created a university-wide taxonomy for efficient content tagging.

Boston, Massachusetts, US

Achieved a 200% increase in annual giving and a 42% increase in alumni participation within two years. Directed all aspects of annual giving program, including in-person donor visits, leadership gifts, direct mail program, digital fundraising, and annual giving marketing. Conducted 150 in-person solicitation visits per year. Authored annual appeal letters.

Cambridge, Massachusetts, US

Launched an external affairs strategy for a new academic research center and raised over $1 million in current-use funds. Developed consultancies, sponsorships, and research partnerships with Google, Microsoft, Open Society Institute, Humanity United, UNHCR, UNOCHA, USAID, CDC, DFID, World Bank, the International Committee of the Red Cross, RAND.

New York, US

Launched the development office for the Chicago branch of this national nonprofit. Raised $1.1M in annual operating support through individual, corporate, and foundation sources. Developed a 12-member advisory board, an annual giving program, funding proposal pipeline, and stewardship program. Established new funding sources through foundation relations.

London, England, GB

Wrote monthly column and feature stories on community activism and volunteering.

Chicago, IL, US

Developed print and online marketing materials for higher education clients on behalf of a leading non-profit marketing consulting agency. Improved clients' brand equity, market positioning, and key messages through website redesigns, viewbooks, and direct mail.

Chicago, Illinois, US

Founded a youth literary magazine, distributed in Chicago public high schools. Awards include grants from the National Endowment for the Arts, Illinois Arts Council, Illinois Humanities Council, and a Sappi Fine Paper grant. Also co-founded a young women's writing workshop, GirlSpeak, for young women writers from nontraditional, urban high schools.

Assistant To The Publisher and Editorial Assistant for Frommer's Travel Guides.

Interned for marketing guru Seth Godin and his book packaging company. Performed copyediting, copywriting, market research, and proposal writing to pitch trade books to the publishing industry.

Mfa, Fiction

Ba, English/Creative Writing

Education record

Bachelor Of Arts - Ba, English Language And Literature, Creative Writing