Erin Lyons Email & Phone Number

Arlington, Vt, Us

My agency supports higher education marketing and enrollment teams with writing, brand-building, product development, and content strategy services. We promise our clients improved enrollment, visibility, and engagement because we are that confident in our expertise and problem-solving skills.

New York, Ny, Us

Developed a new brand strategy including brand audit, competitive analysis, messaging architecture, logos, identity guidelines, audience messaging, tone and voice, and an internal brand website. Lead a total website redesign from Drupal 7 to Drupal 10 with a 30-person steering committee, including the Dean. Scaled down website from 7,000 pages to 700; improved UX and prospective student lead generation; developed research impact storytelling; and implemented new brand messaging. Managed overall web strategy, IA creation, UX strategy, content strategy, content development, content migration, stakeholder approvals, design vendor management, team training, team supervision, scrums, project timeline, progress reporting, and governance.

Montpelier, Vermont , Us

Led website redesign project to merge three separate universities' websites into one new university website. Supervised the content audit, migration, and redirect strategy for the Castleton University, Northern Vermont University, and Vermont Tech websites, totaling more than 9,000 pages. Produced the new 500-page website by creating a new IA, content strategy, timeline, and team roles. Oversaw the development of all new content, including a program finder, new academic program pages, faculty and staff directory, search tool, and conversion-optimized content for student life, campus locations, academics, and admissions. Managed web design firm vendor. Lead sprints and scrums. Created a governance plan. Obtained stakeholder approvals of strategies and content. Presented to the President, deans, and school leadership. Reported progress to the VP of Marketing. Facilitated training and transfer of website ownership to Web Manager. Hired and managed freelance writers, content migrators, and editorial assistants.

New York, Ny, Us

Developed program-specific marketing plans. Wrote the school's tagline and brand messaging. Created web strategies for the main website as well as research centers, including the Jacobs-Technion Cornell Institute. Developed UX and content strategies. Wrote white papers and fundraising proposals for faculty research and new centers.

New York, New York, Us

Wrote the organization's first strategic plan. Services included survey design consultation, strategic plan outline consultation, intake research, writing, infographics consultation, editing, and proofreading.

Washington, Dc, Us

Adelphi, Maryland, Us

- Wrote and edited 1,000+ pages of web content for a redesign and migration of a university website.- Revised content for consistency, on-brand messaging, web best practices, and accessibility standards. - Improved content for financial aid, graduate programs, and administration sections.- Created a university-wide taxonomy for efficient content tagging and retrieval.- Refined and organized content by its appropriate pipeline position (high funnel vs. low funnel). - Optimized content to increase conversion rates and search engine results.- Managed and tracked digital assets (photos, video, testimonials, profiles, calls-to-action, etc.) in Google Sheets.- Worked in the client's CMS to create and QA components, modules, meta data, reusable snippets, and other content types.- Participated in scrums and worked with developers to meet sweep deadlines.

Boston, Massachusetts, Us

Achieved a 200% increase in annual giving and a 42% increase in alumni participation within two years. Directed all aspects of annual giving program, including in-person donor visits, leadership gifts, direct mail program, digital fundraising, and annual giving marketing. Conducted 150 in-person solicitation visits per year. Authored annual appeal letters, brochures, e-appeals, and website copy. Designed new programs for donor engagement including special events. Supervised Annual Giving Assistant.

Cambridge, Massachusetts, Us

Launched an external affairs strategy for a new academic research center and raised over $1 million in current-use funds. Developed consultancies, sponsorships, and research partnerships with Google, Microsoft, Open Society Institute, Humanity United, UNHCR, UNOCHA, USAID, CDC, DFID, World Bank, the International Committee of the Red Cross, RAND Corporation, and private foundations. Developed mission statement, created marketing strategies, and oversaw a website redesign. Edited and produced white papers on academic research. Coordinated multiple symposia, summits, and academic events with faculty across Harvard University colleges, including Harvard Business School, Kennedy School of Government, Harvard School of Public Health and Harvard College.

New York, Us

Launched the development office for the Chicago branch of this national nonprofit. Raised $1.1M in annual operating support through individual, corporate, and foundation sources. Developed a 12-member advisory board, an annual giving program, funding proposal pipeline, and stewardship program. Established new funding sources through foundation relations and peer-to-peer fundraising. Wrote grant proposals and letters of inquiry, developed program evaluation metrics and stewardship reports, and oversaw acknowledgements. Created chapter newsletter, annual fundraising event, and annual golf outing.

London, England, Gb

Wrote monthly column and feature stories on community activism and volunteering.

Chicago, Il, Us

Developed print and online marketing materials for higher education clients on behalf of a leading non-profit marketing consulting agency. Improved clients' brand equity, market positioning, and key messages through website redesigns, viewbooks, and direct mail.

Chicago, Illinois, Us

Founded a youth literary magazine, distributed in Chicago public high schools. Awards include grants from the National Endowment for the Arts, Illinois Arts Council, Illinois Humanities Council, and a Sappi Fine Paper grant. Also co-founded a young women's writing workshop, GirlSpeak, for young women writers from nontraditional, urban high schools.

Assistant To The Publisher and Editorial Assistant for Frommer's Travel Guides.

Interned for marketing guru Seth Godin and his book packaging company. Performed copyediting, copywriting, market research, and proposal writing to pitch trade books to the publishing industry.

Mfa, Fiction

Ba, English/Creative Writing

Education record

Bachelor Of Arts - Ba, English Language And Literature, Creative Writing