Erin Lyons

Erin Lyons Email and Phone Number

Director of Content Innovation @ Red Antler
Arlington, VT, US
Erin Lyons's Location
East Arlington, Vermont, United States, United States
Erin Lyons's Contact Details
About Erin Lyons

I guide communications teams through marketing projects like major website redesigns, enrollment campaigns, brand strategies, and marketing plans. My 25 years in the field includes work with Harvard, Columbia, Cornell, Johns Hopkins, Nuclear Energy Institute, Break Through Tech, and others. As one of the first 5,000 private beta users of ChatGPT, I've been working with generative AI since 2020 and am excited to help organizations transition into the AI Era.I excel at bringing together large groups of stakeholders and leaders to invest in digital transformation. I love advocating for marketing and digital teams, training organizations in best practice, discovering efficiencies together, and inspiring team members to use their creativity and instincts to achieve the impossible. I also help organizations learn how to harness generative AI tools for content operations, project management, content generation, brand consistency, and process improvement.Fun facts: - I interned for marketing guru Seth Godin in the 90s.- I love fly fishing and sometimes teach it.- I have lived and worked in NYC, Boston, Chicago, London, and DC.- I now live in Vermont in a renovated barn.

Erin Lyons's Current Company Details
Red Antler

Red Antler

View
Director of Content Innovation
Arlington, VT, US
Website:
redantler.com
Employees:
99
Erin Lyons Work Experience Details
  • Red Antler
    Director Of Content Innovation
    Red Antler
    Arlington, Vt, Us
    View
  • Ellis + Eyre
    Ceo & Founder
    Ellis + Eyre Jan 2019 - Present
    My agency supports higher education marketing and enrollment teams with writing, brand-building, product development, and content strategy services. We promise our clients improved enrollment, visibility, and engagement because we are that confident in our expertise and problem-solving skills.
    View
  • Columbia Engineering
    Senior Marketing Strategy Consultant & Web Project Director
    Columbia Engineering May 2020 - Mar 2024
    New York, Ny, Us
    Developed a new brand strategy including brand audit, competitive analysis, messaging architecture, logos, identity guidelines, audience messaging, tone and voice, and an internal brand website. Lead a total website redesign from Drupal 7 to Drupal 10 with a 30-person steering committee, including the Dean. Scaled down website from 7,000 pages to 700; improved UX and prospective student lead generation; developed research impact storytelling; and implemented new brand messaging. Managed overall web strategy, IA creation, UX strategy, content strategy, content development, content migration, stakeholder approvals, design vendor management, team training, team supervision, scrums, project timeline, progress reporting, and governance.
    View
  • Vermont State University
    Senior Web Strategy Consultant & Project Director
    Vermont State University Sep 2022 - Feb 2024
    Montpelier, Vermont , Us
    Led website redesign project to merge three separate universities' websites into one new university website. Supervised the content audit, migration, and redirect strategy for the Castleton University, Northern Vermont University, and Vermont Tech websites, totaling more than 9,000 pages. Produced the new 500-page website by creating a new IA, content strategy, timeline, and team roles. Oversaw the development of all new content, including a program finder, new academic program pages, faculty and staff directory, search tool, and conversion-optimized content for student life, campus locations, academics, and admissions. Managed web design firm vendor. Lead sprints and scrums. Created a governance plan. Obtained stakeholder approvals of strategies and content. Presented to the President, deans, and school leadership. Reported progress to the VP of Marketing. Facilitated training and transfer of website ownership to Web Manager. Hired and managed freelance writers, content migrators, and editorial assistants.
    View
  • Cornell Tech
    Senior Strategy Consultant: Marketing, Web, Brand & Fundraising
    Cornell Tech Jun 2018 - Jan 2020
    New York, Ny, Us
    Developed program-specific marketing plans. Wrote the school's tagline and brand messaging. Created web strategies for the main website as well as research centers, including the Jacobs-Technion Cornell Institute. Developed UX and content strategies. Wrote white papers and fundraising proposals for faculty research and new centers.
    View
  • Break Through Tech
    Strategy Consultant
    Break Through Tech Feb 2019 - Aug 2019
    New York, New York, Us
    Wrote the organization's first strategic plan. Services included survey design consultation, strategic plan outline consultation, intake research, writing, infographics consultation, editing, and proofreading.
    View
  • The Johns Hopkins University - Paul H. Nitze School Of Advanced International Studies (Sais)
    Director Of Web Strategy & Project Manager
    The Johns Hopkins University - Paul H. Nitze School Of Advanced International Studies (Sais) Dec 2018 - Aug 2019
    Washington, Dc, Us
    View
  • University Of Maryland Global Campus
    Digital User Experience Consultant
    University Of Maryland Global Campus 2013 - 2016
    Adelphi, Maryland, Us
    - Wrote and edited 1,000+ pages of web content for a redesign and migration of a university website.- Revised content for consistency, on-brand messaging, web best practices, and accessibility standards. - Improved content for financial aid, graduate programs, and administration sections.- Created a university-wide taxonomy for efficient content tagging and retrieval.- Refined and organized content by its appropriate pipeline position (high funnel vs. low funnel). - Optimized content to increase conversion rates and search engine results.- Managed and tracked digital assets (photos, video, testimonials, profiles, calls-to-action, etc.) in Google Sheets.- Worked in the client's CMS to create and QA components, modules, meta data, reusable snippets, and other content types.- Participated in scrums and worked with developers to meet sweep deadlines.
    View
  • Harvard School Of Public Health
    Director Of Annual Giving
    Harvard School Of Public Health Mar 2009 - Aug 2011
    Boston, Massachusetts, Us
    Achieved a 200% increase in annual giving and a 42% increase in alumni participation within two years. Directed all aspects of annual giving program, including in-person donor visits, leadership gifts, direct mail program, digital fundraising, and annual giving marketing. Conducted 150 in-person solicitation visits per year. Authored annual appeal letters, brochures, e-appeals, and website copy. Designed new programs for donor engagement including special events. Supervised Annual Giving Assistant.
    View
  • Harvard University
    Director Of External Affairs, Harvard Humanitarian Initiative
    Harvard University Sep 2006 - Feb 2009
    Cambridge, Massachusetts, Us
    Launched an external affairs strategy for a new academic research center and raised over $1 million in current-use funds. Developed consultancies, sponsorships, and research partnerships with Google, Microsoft, Open Society Institute, Humanity United, UNHCR, UNOCHA, USAID, CDC, DFID, World Bank, the International Committee of the Red Cross, RAND Corporation, and private foundations. Developed mission statement, created marketing strategies, and oversaw a website redesign. Edited and produced white papers on academic research. Coordinated multiple symposia, summits, and academic events with faculty across Harvard University colleges, including Harvard Business School, Kennedy School of Government, Harvard School of Public Health and Harvard College.
    View
  • Posse Foundation
    Development Officer
    Posse Foundation 2004 - 2006
    New York, Us
    Launched the development office for the Chicago branch of this national nonprofit. Raised $1.1M in annual operating support through individual, corporate, and foundation sources. Developed a 12-member advisory board, an annual giving program, funding proposal pipeline, and stewardship program. Established new funding sources through foundation relations and peer-to-peer fundraising. Wrote grant proposals and letters of inquiry, developed program evaluation metrics and stewardship reports, and oversaw acknowledgements. Created chapter newsletter, annual fundraising event, and annual golf outing.
    View
  • Time Out Group Plc
    Columnist
    Time Out Group Plc 2004 - 2006
    London, England, Gb
    Wrote monthly column and feature stories on community activism and volunteering.
    View
  • Lipman Hearne
    Copywriter
    Lipman Hearne 2003 - 2006
    Chicago, Il, Us
    Developed print and online marketing materials for higher education clients on behalf of a leading non-profit marketing consulting agency. Improved clients' brand equity, market positioning, and key messages through website redesigns, viewbooks, and direct mail.
    View
  • Young Chicago Authors
    Founder & Program Director, Say What Magazine
    Young Chicago Authors 2001 - 2004
    Chicago, Illinois, Us
    Founded a youth literary magazine, distributed in Chicago public high schools. Awards include grants from the National Endowment for the Arts, Illinois Arts Council, Illinois Humanities Council, and a Sappi Fine Paper grant. Also co-founded a young women's writing workshop, GirlSpeak, for young women writers from nontraditional, urban high schools.
    View
  • Frommers.Com
    Assistant To The Publisher
    Frommers.Com 1999 - 2000
    Assistant To The Publisher and Editorial Assistant for Frommer's Travel Guides.
    View
  • Seth Godin Productions
    Editorial Assistant
    Seth Godin Productions 1998 - 1998
    Interned for marketing guru Seth Godin and his book packaging company. Performed copyediting, copywriting, market research, and proposal writing to pitch trade books to the publishing industry.

Erin Lyons Skills

Writing Marketing Communications Copywriting Editing Copy Editing Freelance Writing Content Strategy Rebranding Web Content Creation Website Updating Higher Education Seo Copywriting Case Studies Research Project Management Creative Writing Strategic Communications Public Relations Nonprofits Feature Articles Editorial Newsletters Fundraising Philanthropy Proposal Writing Grant Writing Grants Event Planning Event Management Journalism Program Evaluation Press Releases Proofreading International Relations Publishing Teaching Program Management Leadership Direct Mail Fundraising Feature Writing Report Writing Community Outreach Blogging Public Health Organizing Education College Access Marketing Nonprofit Organizations

Erin Lyons Education Details

  • Sarah Lawrence College
    Sarah Lawrence College
    Fiction
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    English/Creative Writing
  • Oak Park River Forest High School
    Oak Park River Forest High School
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Creative Writing

Frequently Asked Questions about Erin Lyons

What company does Erin Lyons work for?

Erin Lyons works for Red Antler

What is Erin Lyons's role at the current company?

Erin Lyons's current role is Director of Content Innovation.

What is Erin Lyons's email address?

Erin Lyons's email address is erin.lyons@ey.com

What is Erin Lyons's direct phone number?

Erin Lyons's direct phone number is +177348*****

What schools did Erin Lyons attend?

Erin Lyons attended Sarah Lawrence College, University Of Wisconsin-Madison, Oak Park River Forest High School, University Of Wisconsin-Madison.

What are some of Erin Lyons's interests?

Erin Lyons has interest in International Human Rights, Social Justice, Dance, Fine Art, Narrative Journalism, Communications, See 5, Freelance Writing, Photography, Fundraising.

What skills is Erin Lyons known for?

Erin Lyons has skills like Writing, Marketing Communications, Copywriting, Editing, Copy Editing, Freelance Writing, Content Strategy, Rebranding, Web Content Creation, Website Updating, Higher Education, Seo Copywriting.

Who are Erin Lyons's colleagues?

Erin Lyons's colleagues are Becky Tonkinson, Kimberly Wheeler, Daniel S. Finn, Katie Allee-Walsh, Jacques Readus, Maria Vidal Ramirez, Ashan Wayne.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.