Erin Engstrom Email & Phone Number

Denver, CO, US

London, GB

• 90octane was acquired by The Marketing Practice, a global leader in powering growth for B2B tech brands.**
• Helped lead fellow creatives on crafting strategy-informed, insights-driven campaigns for B2B clients, from concept to execution to optimization.
• Partnered with client subject matter experts (SMEs) to develop understanding of personas, audience needs, key objectives and product to inform campaign content and creative.
• Used emerging technologies such as AI to help express and refine ideas.
• Managed copywriters and mentored other team members across creative and account functions.
• Pitched campaign concepts to existing clients and assisted with new client pitches.

Denver, CO, US

Denver, CO, US

• Partnered with clients on content and creative initiatives at account-based marketing (ABM) agency.
• Worked across strategy and execution, with an audience-first, full-funnel approach.
• Collaborated with designers, art directors and developers to create assets for integrated demand generation campaigns such as videos, eBooks, infographics and interactive content.
• Worked with media team on strategy, creation and optimization of such activation deliverables as programmatic ads, nurture emails and social media (paid and organic).

Denver, Colorado, US

• Led content strategy for independent branding agency.
• Partnered with designers, strategists and executive leadership to conceive and produce such marketing assets as infographics, webinars, articles, case studies, brochures and direct mail.
• Overhauled web content to amplify brand voice and SEO.
• Managed social channels, doubling LinkedIn engagement and followers year-over-year.
• Efforts in launching annual Humanizing Brand Experience report—including media relations, social media, landing page strategy and event marketing—resulted in 3x more web traffic and downloads compared to historical.

Seattle, WA, US

• Oversaw content strategy for early-stage HR tech startup, including social media, editorial calendar and content distribution; efforts resulted in 90% increase in monthly blog traffic.
• Created SEO keyword-rich content for Recruiterbox website (including blog, landing pages, features pages, etc.).
• Contributed content to industry websites including Glassdoor, Small Business Trends, Remote.co and Talent Management.
• Partnered with clients to create case studies.
• Led media relations efforts, resulting in press from outlets including Harvard Business Review, CBS, Society for Human Resources and Recruiter.com.
• Managed relationships with multiple content agencies to ensure delivery and quality of blog and external content.

Chicago, IL, US

• Created and executed digital communications strategy and editorial calendar for ICO and its clinic, Illinois Eye Institute.
• Produced alumni email marketing campaigns and biweekly internal communications newsletter.
• Launched org's first Giving Tuesday campaign—including creative concept, social and email strategy, and execution—raising over $12,000.
• Led redesigns of three websites, including oversight of creative agency and four staff members.
• Launched ICO's award-winning blog and recruited, managed and edited 15 bloggers.
• Launched website for ICO's alumni magazine, ICO Matters.

New York, NY, US

• Wrote and edited entertainment, cultural, dining and shopping content for a variety of travel publications in Chicago and Milwaukee, including monthly magazine, seasonal city guides and annual books.
• Wrote scripts for editor’s picks videos.
• Managed social media, including launching first Pinterest account in international Where brand.
• Managed and edited freelancers.

Washington, District Of Columbia, US

• Wrote features and news stories for print and web.
• Managed 20-plus freelancers and edited work for weekly features and for blog.
• Directed editorial efforts for special issues like Summer Music Guide and Fall Arts Guide.
• Compiled and edited print and web listings; revamped listings for enhanced usability.

Master Of Arts (M.A.), Journalism And Mass Communication

Bachelor'S, English