Erin Pierce Email & Phone Number

Atlanta, GA, US

US

Responsible for marketing strategies, communication plans, and digital optimizations across retail, web, app, CRM, loyalty, and paid media to drive consumer demand, brand relevance, and sales for the most loved retail sweet treat brand in the U.S.

Sandy Springs, GA, US

Head of marketing, leading a team of high-performing individuals managing brand strategy, product marketing, integrated marketing, brand insights, public relations, communications, social media and partnerships for three e-commerce brands and 1,000 retail franchise locations. Chair the Go-To-Market process, from ideation to execution, in partnership with.

Sandy Springs, GA, US

Brand strategist and integrated marketing lead for Edible, managing a team of creative, strategic and results-driven brand managers.Refined media strategies and managed performance across linear and connected television, display, paid social, affiliate and SEM, resulting in increased consumer footprint and sales over two years.Utilized market research and.

Sandy Springs, GA, US

Tucker, Georgia, US

Developed and implemented marketing strategies to drive customer and channel growth in the foodservice and retail bakery industry.Utilized consumer data to create the brand’s first seasonal product category consisting of over 250 products. Revamped the go-to-market strategy consisting of sample development, inventory management and marketing support.

Tucker, Georgia, US

Managed new product development and innovation for the ingredients product category (e.g., icings, glazes, and toppings) for major brands including Costco, Sam’s, Albertersons, Wegmans, Kroger, Dunkin, Krispy Kreme and more. Optimized product portfolio, improving supply chain efficiency, manufacturing capacity, and profit margin. Created marketing.

Hartford, WI, US

Translated corporate strategy into impactful communications and marketing campaigns that supported global company objectives in the Kitchen and Bath Industry.Launched B2B and DTC advertising campaigns to support new product launches through print, digital, television, out-of-home, and radio. Oversaw advertising, public relations, and video production.

Hartford, WI, US

Managed the North American low-voltage product category, generated $30 million in gross sales in major retailers including Home Depot, Lowe’s, Menards, and more. Launched 380 new products in one year. Developed packaging and merchandising displays. Assisted in branding, advertising and promotions for new launches. Translated market research and consumer.

Gainesville, Florida, US

Scheduled tour groups and daily visits for over 37,000 visitors each year.

Reached record of over 800 applications through year-long $6,000 recruitment campaign.Planned and executed two forums with record attendance of over 1300 people.Coordinated and lead eight week long training program for 60 new members.Planned and executed two weekend long membership retreats for 200 people.Served on seven-member executive board, overseeing.

Sold approximately 10 ads for HOME Magazine: Living in the Heart of Florida10,000 copies produced; Over 50,000 hits on magazine website generated each monthContacted local businesses and conducted sales meetings with business’ marketing managers

Bachelor Of Science - Bs, Advertising

Executive Leadership Certificate

Master Of Arts (M.A.), International Business

Education record