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Erin Ernst is a Director of Marketing at Inn at Bay Harbor. They possess expertise in press releases, public relations, social media, facebook, media relations and 21 more skills. Colleagues describe them as "Erin is blessed with a talent and gift of creative writing. Within the spa operations at Boyne's numerous properties we are constantly producing unique events and experiences for guests (learning to fly on the trapeze, winter rafting, visual journaling, and much more). Erin has the networks and professional talent that yields a tremendous number of stories and exposure promoting the programs we create. Erin also has a ton of energy hosting media fam's, private reporter tours, and continued efforts that highlight all of Boyne's programs. Thank you Erin for all that you contribute. You bring people here, which in turn makes the retreats we produce a success!"
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Director Of MarketingInn At Bay HarborBoyne Falls, Mi, Us
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Director Of MarketingInn At Bay Harbor Jul 2016 - PresentPetoskey, Michigan, United States• Develops funnel management strategies to drive property visitation, as well as increase lodging revenue in high season and build and maximize revenue in low season and shoulder periods• Develops seasonal marketing plans inclusive of detailed initiatives and strategies to serve both short and long-term growth of revenues and the resort’s brand• Manages a detailed budget, maintaining full responsibility and personal accountability for working within assigned parameters balanced with increasing the resort’s profitability and revenue• Manages investments in digital and traditional advertising channels and assessing ROAS• Oversees the development of all advertising creative ensuring brand standards are followed• Leads the resort’s database management and marketing automation strategies and tactics• Creates campaigns, and reviews and analyzes performance to consistently measure effectiveness and efficiency, utilizing reports and learnings to forecast and adjust as needed• Oversees development of promotional calendars guiding the resort’s online content and social media• Works with resort supervisors to identify areas of potential growth and to develop communication and marketing programs for targeted markets and audiences• Coordinates with resort supervisors to assist with pricing and revenue management• Establishes and manages goals for the marketing team that align with those of the resort• Leads efforts to keep the resort’s sales and senior management teams updated on news and developments within the travel, golf, spa, and snowsports industries• Negotiates purchases and terms related to vendors and partnerships• Selects and analyzes highly effective resources for photography and videography content creation, media placement, media/community relations, social media, branding, graphic design, and event creation/promotion/execution -
Director Of Communications, Michigan OperationsBoyne Resorts Jun 2006 - PresentBoyne Falls, Michigan•Handles daily local, regional, and national media inquiries and serve as a company spokesperson •Facilitates interviews with company experts and provides appropriate messaging and preparation•Cultivates local, regional, and national relationships with key media to maximize story placements•Proactively and strategically pitches media promoting brand messages in target media outlets•Develops and distributes media tools resulting in story placement, including: media guides, press releases, fact sheets, talking points, photography, and B-roll to communicate key messages•Assembles coverage reports and distributes regularly with executive management•Coordinates, facilitates and hosts press trips and itineraries for key media•Handles on-site media film and photo shoots •Plans and directs development and communication of information designed to keep the public informed of services, programs, and accomplishments•Works closely to provide PR counsel to senior leadership team members•Protects and monitors the brand, public perception, and awareness•Works with management to address community issues and positively enhance the resorts’ images•Promotes goodwill through such publicity efforts as speeches, exhibits, tours and special event participation•Coordinates as appropriate with industry associates and affiliated association contacts on media events, familiarization tours and industry-wide promotions•Works to maximize return on investment through targeted public relations efforts•Leads in crisis communications scenarios and facilitates training exercises •Assists in the management of internal team member communications -
Public Relations Manager, Michigan OperationsBoyne Resorts Jun 2006 - Jun 2011Boyne Falls, Michigan•Plans and implements BOYNE's public relations policies and procedures•Plans, implements and manages BOYNE's social media strategies including Facebook, Twitter and Pinterest•Plans and directs development and communication of information designed to keep the public informed of BOYNE's services, programs and accomplishments•Directs press relations including preparation of news releases and feature articles and arrangements of interviews between executives and media representatives•Prepares and distributes fact sheets, news releases, photographs and video clips to media representatives and other persons who may be interested in learning about or publishing BOYNE's activities or message•Maintains a database of media contacts•Directs and manages external resources contracted to assist with BOYNE’s public relations objectives•Coordinates as appropriate with industry associates and affiliated association contacts on media events, familiarization tours and industry-wide promotions•Hosts and assists all media representatives while on-site at BOYNE•Works with marketing personnel to maximize return on investment through targeted public relations efforts•Promotes goodwill through such publicity efforts as speeches, exhibits, tours and special event participation•Represents BOYNE in community projects and at public, social and business gatherings•Maintains BOYNE's online Media Room with continuous updates of content, photos and page layouts•Manages media monitoring resources and reports results as appropriate to executive management•Monitors trends in social media tools and applications and applies as appropriate•Monitors the BOYNE brand and public perception and awareness
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Marketing ManagerBay Harbor Properties Jun 2003 - Jun 2006Bay Harbor, Michigan•Annual creation of 11 company marketing plans and budgets•Media purchasing•Creative oversight of company ad designs, marketing materials and promotional products including in-room collateral and signage•Creation and distribution of news releases and photography•Management of media inquiries, site visits and tours •Coordination of interviews with members of the media and Bay Harbor executives•Spearheaded internal communication efforts•Wrote and distribute the bi-weekly Bay Harbor E-Newsletter•Planning and implementation of a minimum of eight Village at Bay Harbor events•Creation and management of all event budgets•Creation of promotional materials for sales office including property guides, feature sheets and brochures•Management of archive materials•Facilitation of merchant meetings and communications•Website management and editing
Erin Ernst Skills
Erin Ernst Education Details
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Sales And Business Marketing -
Western Michigan University - Haworth College Of BusinessSales & Business Marketing
Frequently Asked Questions about Erin Ernst
What company does Erin Ernst work for?
Erin Ernst works for Inn At Bay Harbor
What is Erin Ernst's role at the current company?
Erin Ernst's current role is Director of Marketing.
What is Erin Ernst's email address?
Erin Ernst's email address is er****@****ain.com
What is Erin Ernst's direct phone number?
Erin Ernst's direct phone number is +123154*****
What schools did Erin Ernst attend?
Erin Ernst attended Western Michigan University - Haworth College Of Business, Western Michigan University - Haworth College Of Business.
What are some of Erin Ernst's interests?
Erin Ernst has interest in Boating, Spa, Showshoeing, Beaches, Snowboarding, Golfing, Outdoor Recreation, Hiking, Reading, Walking.
What skills is Erin Ernst known for?
Erin Ernst has skills like Press Releases, Public Relations, Social Media, Facebook, Media Relations, Marketing, Publicity, Event Planning, Advertising, Internal Communications, New Media, Newsletters.
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