Erin Faaborg Email & Phone Number

North Hollywood, Ca

Alhambra, Ca

Baton Rouge, Louisiana Area

Lincolnton, Ga

Steered company through major market change. As US manufacture of high-end grills became impractical, leveraged Topgrill brand equity to transition to sale of imported outdoor furniture with no interruption in revenue or profits. Continue to hold executive accountability for sales and marketing strategy and execution. Head all account and customer acquisition activities as well as customer service operations. Train and manage in-house and 3rd-party sales reps. Oversee 5 direct reports. ★ Generated $1.2M in new sales—18% growth—by invigorating ecommerce and retail channels and improving sales team skills.★ Led business strategy that supported sales growth and changing market demands.

Springhill, La

Headed relocation of company from Michigan to Louisiana—a region with year-round demand for outdoor entertainment products. Established and optimized sales operations as well as many aspects of production. Personally strategized and executed internet marketing plan as one of the first in the industry to have an online presence. ★ Pioneered e-commerce in the outdoor entertainment industry while growing wholesale and retail channels and adding product line. Became early adopter of ecommerce, generating $3.7M in online sales within 24 months of rollout. ★ Added 300%-profit SKUs, diversified business, and set stage for graceful transition out of manufacturing by launching line of imported outdoor patio furniture.

Stockbridge, Mi

Recruited out of college to open Canadian market as Canadian Sales Manager for family restaurant supply business, Paul Faaborg & Associates. Promoted to Sales Manager in 1996 as company transitioned to production of commercial grills.★ Tested viability of residential market without incurring risk by earning placement in top mail order catalogs. This channel eventually grew to include Frontgate, Sharper Image, Rapids, Hammacher Schlemmer, and Superior Products. ★ Ensured year-1 profitability, saving 20% on materials costs by sourcing and carefully negotiating within alternate stainless steel markets. ★ Captured $1.4M in first-year grill sales, personally covering entire Canadian territory. Designed introductory specials to establish new relationships. Also designed currency equivalency and other programs to mirror ease of dealing with Canadian supplier.★ Achieved 85% coverage of Canadian metro areas with coast-to-coast distribution within 2 years. Worked remotely and in person to develop dealer network for stainless steel restaurant products.

Physical Education And Exercise Science

Education record