Erin Farrell Email & Phone Number

Bellevue, Washington, Us

Strategic Partnership | Business Development | Customer SuccessAs a co-leader in developing a services partnership with Asana, a leading work innovation tool, I have scaled a practice area from zero to over 100 customers across 8+ industries in the first year with a dedicated team of consultants and leaders.I manage relationships and forecast resources to keep project pipeline strong, while ensuring excellent delivery and tailoring solutions to meet unique, industry-specific client needs. To ensure our long-term growth and success, I measure and manage key performance indicators to continuously improve the partnership and the experiences we deliver to customers.

Bellevue, Washington, Us

Client Relationships | Business Development | People Leadership As a collaborative director, I am skilled at gaining buy-in from team members and clients through mutual respect, open communication, and a high measure for quality. I lead our strategic partnerships and emerging accounts delivery with teams that include veteran project leaders, project managers, and skilled consultants who drive results through rigorous execution. As a firm, we bring additional industry-leadership to our projects including expertise in GTM strategy, business operations, content creation, ecosystem transformation, and data analytics.

Bellevue, Washington, Us

Bellevue, Washington, Us

Client results | Strategic consulting | Team developmentDelivered outstanding client outcomes on 13 Business Operations and Channel Management engagements with teams ranging in size from 1 to 25+ Specialized in large program design and complex project management for Microsoft clients: (1) Designed and implemented a Pipeline Development and Sales Execution program for Microsoft US C+E Data & AI products that closed a $300M pipeline gap and was spun-off into a multi-solution area, multi-million-dollar initiative for FY19 (2) Implemented rigorous structure to drive collaboration between Microsoft, SAP, and Adobe on the Open Data Initiative (ODI), which aspires to make it easier for customers to leverage data by establishing a common data model and delivering unparalleled analytical insight Developed project strategy to contribute to opening new client logos: UiPath, SAP, and CommvaultContributed meaningfully to resource allocation, including hiring, staffing, onboarding new talent, and fostering team career developmentCreated 'Speakers of Spur', a public speaking program designed to enhance professional presence by building employee skills and confidence

Bellevue, Washington, Us

Us

Responsible for maintaining and growing multiple product categories through dynamic executive level relationships with Regional and National grocery chains ● Fueled growth of sales revenue by identifying gap-to-market opportunities and communicating compelling, targeted solutions to decision-makers while managing risk in a competitive retail landscape.● Tasked with implementation of market-wide resolutions while upholding brand consistency and driving revenue; equipping sales team to succeed with brand knowledge and point of sale marketing materials. ● Effectively utilized consumer insight data (AC Nielsen and IRI) to defend small volume, low market share brands and gain traction against larger brands within key accounts.

London, Gb

Promoted by Southern Wine & Spirits during major market upheaval to shape identity and trajectory of new sales division totaling approximately 100 reps across three channels of business due to brand expertise, leadership ability, creativity and problem-solving skills. ● Spearheaded monthly sales meetings, incentives, and blitzes designed to support delivery of Focus brand attainment in alignment with Diageo annual planning.● Orchestrated all elements of new product launches including budget, timeline, objectives, target channels, and implementation. Achieved buy-in from sales associates to executives and supplier partners to deliver successful results.● Designed and applied monthly dashboards with all brand priorities and goals, pricing, chain support, and sales materials to provide a clear visual tool and empower sales consultants. ● Regularly performed analyses identifying needs of sales team and customers in order to create and deliver high impact sales materials supporting supplier objectives. Educated sales team to become ambassadors of brand identity and standards.

Advanced due to creativity and diligence in driving business and supporting brands through development of results-focused displays and execution of successful sales strategies. Oversaw a specific account base and ensured sales representatives and managers were well versed in objectives and expectations through open communication and ongoing monitoring. Maintained relationships with primary buyers, provided excellent customer service, and conducted competitive analysis. Interacted closely with supplier personnel.

Us

Bachelor'S, Music, Psychology

Arts

Education record