Working with entrepreneurs and C-Suite leadership to transform businesses with sophisticated modern brands built on strategic intelligence.Helping clients from Fortune 5 to early-stage start-ups align their brand and business strategies.Delivering brand strategies that make the most of an organization's competitive advantages.Conducting market research and workshops to develop competitive strategies and creative executions.Originating brand identities, brand architecture and naming systems, brand positioning, brand stories, and brand guidelines.Conceiving, writing, and workshopping B2C, B2B, and B2B2C brand messaging, web copy, campaigns, and collateral.Developing brand names, titles, and descriptors for elements such as companies, divisions, products, features, web domains, communities, locations, programs, and roles.Directing specialists to produce designed assets, videos, photography, illustration, technical content, websites, PR, SEO content, and SEM campaigns.

Led all aspects of brand identity and content creation, producing all branded assets, including company website, in-app content, social media posts, marketing emails, and event and SMS marketing. Recruited and managed an affiliate program of 22 bloggers, as well as PR, UX, and design contractors. Covered a gap in customer service by resolving complaints via Facebook messages, using personalized attention to transform dissatisfied customers into highly engaged super-users. Pitched strategic partnerships and corporate social responsibility initiatives, and presented marketing reports to the Board of Directors. Devised and implemented a user acquisition program totaling 20k app users and 10k Facebook fans, using a strategic combination of influencer marketing, Facebook ads, and the Taptica performance marketing platform. Produced, monitored, and optimized Facebook ad campaigns that saved the company $2 per user, compared to the average CPA for shopping apps. Launched, grew, and managed a highly-engaged Facebook community on Facebook, along with content, promotions, and paid campaigns.Gamified in-app engagement to drive adoption and gather user experience feedback and data. Synthesized community feedback and collaborated with the CTO and development team to guide UX design and improve user retention.

Conceived and drafted all kinds of branded copy and messaging including marketing content, social media, blogs, names, taglines, campaigns, and more. Contributed to notable brands including Olive Garden, Mountain Dew, Verizon Digital, Nikon, Lord & Taylor, Sirius XM, Haier Appliances, Eileen Fisher, Bright Starts, and Waterford. Managed a client's Facebook presence, blog, and campaign creative, organically growing Facebook ‘Likes’ by 4,000% in two months.

Built, pitched, and presented identities, campaigns, case studies, and collateral for the agency and its clients. Authored a jewelry campaign that was featured in Adweek. Supported clients including Royal Doulton, Monique Lhuillier, Gordon Ramsay, Terence Conran, Nikon, Coca-Cola, Kipling, and Tacori.