Erin Keating Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Atlanta, GA, US

Brought on to support the Enterprise Marketing team develop a go-to-market strategy for an important brand story, collaborating cross-functionally to build the messaging framework, launch plan, competitive analysis, and creative assets to bring a campaign to life.

New York City, New York, US

Serving as a mentor in the Atlanta Techstars Impact 2023 program.

Atlanta, GA, US

Full service consultancy focused on go-to-market strategy, brand marketing, and content creation/thought leadership. Key industries include automotive, cybersecurity, experiential marketing, environmental, philanthropy, and more. Additional production capabilities available in the execution of key marketing tactics. Examples of client work below.>.

Vancouver, BC, CA

• Scaled, designed, implemented, and monitored effective strategies that focused on client base growth, building brand equity, and positioning CyberClan as a thought leader and the cybersecurity firm of choice for the.
• Brand Management – Redesigned global brand including the creation of brand voice, audience personas, corporate identity, and redesigned website. Led event sponsorships and strategic partnerships.
• Digital and Content Marketing – Created and executed company thought leadership strategy, digital marketing strategy including social media, and built ad campaigns to drive lead generation. Increased engagement by more.
• Sales Strategy Development – Worked with the CRO to design sales strategies for revenue diversification across multiple service lines; coached BDRs with talk tracks; Created and disseminated go-to-market strategy of.
• Stakeholder Engagement – Collaborated with Chief Strategy Officer on research, financial projections, presentations, and in due diligence discussions with private equity firms.

Montgomery, New York, US

• Worked closely with founders of the business, developed the go-to-market strategy for innovative smartphone connected product for measuring soil health with the goal of being acquired or invested in within two years.
• Operations – Refined manufacturing processes to reduce costs. Created roles within the organization and provided structure to reporting, human resources, budgeting, and development.
• Product Development – With the chief scientist and chief technologist, provided market insights to direct future product development, as well as direction on current product improvements.
• Sales and Marketing – Developed strategy for consistent month-over-month sales increase of up to 200%. Designed and implemented a digital marketing campaign to drive sales through the e-commerce platform. Created.
• Stakeholder Engagement – Collaborated with founders on market research, financial projections, presentations, and search for private equity firms, investment, and grants.

Arlington, VA, US

• Joined organization as first VP, MarCom to drive the strategic vision and mission of Stand Together, a start-up venture philanthropy firm focused on breaking the cycle of generational poverty, through marketing and.
• Brand Management – Developed brand voice, audience personas, and presence in the market by solidifying Stand Together as a credible player in the social impact sector to drive change in the way people see solutions to.
• Integrated Marketing Campaigns – Created strategy to bring Stand Together to market through ATL/BTL advertising, digital content marketing, experiential touchpoints, storytelling through video, written word, and audio.
• Marketing Curricula Development – Prepared training curricula and instructed on marketing and storytelling within a six-month coaching program for non-profit leaders to help grow their organizations.
• Criminal Justice Reform representative – Served as a public representative to speak on criminal justice reform and prison reform panels both internally and externally due to personal experience with the system via.
• People Management – Led department of ten FTE including two director level positions.

Washington, D.C. Metro Area, US

• Promoted to a highly cross-functional, strategic role responsible for setting the go-to-market strategy for all major product launches in the US, as well as built the market plan for bringing Audi Sport, the.
• Strategic Planning – Developed short and long-term cross-functional plans while directing the crucial operational planning necessary for importing, marketing, and selling automotive products in the US.
• Brand Management – Developed and implemented business case for bringing Audi Sport to the US while increasing profitability for our dealer partners and driving value for our highest end customers.
• P&L Responsibility and Operations – Operated a full-service customer racing program, negotiated pricing with AUDI AG on both vehicles and parts, sold racecars valued at over $400K each, the only female head of.

Washington, D.C. Metro Area, US

• Strategically led the entire portfolio of Brand experiences for both customers and internal stakeholders. Featured cover story in Event Marketer (April 2015) in recognition of growth of Audi Experiential. Seven award.
• Strategic Planning – Developed experiential marketing strategy to meet Brand objectives for each functional area: Auto Shows and Exhibits, Audi Motorsport, Consumer Event Marketing, Enthusiast and VIP Marketing.
• Consumer Experience Development – Created innovative and immersive consumer experiences driving brand awareness and conversion for new product launches through partnerships and establish Brand experiences.
• Sponsorship and Partnership Management –Evaluated key brand partnerships and engagements with the MLS, AFI, US Ski Team, Vail, Aspen, to name a few. Worked with AUDI AG measure the global impact of investments. Worked.
• People Management – Led an 80% growth in department personnel and oversaw as many as 7 agency teams at one time. Focused on inspiration, collaborative example, and transparency to develop talent.

Washington, D.C. Metro Area, US

Position created to accommodate a return to the business in May 2011; reenergized relationships with client portfolio, built teams for collaboration between experiential agency services division and motorsports training division and brought in new clients. Managed a combined team of direct and dotted line employees expanding to 10 people.

Washington, D.C., US

• Oversaw strategic marketing plan development, public relations, experiential marketing, and community relations.
• Strategic Marketing – Developed ideas and tactics for sustaining the loyal base of over 140,000 subscribers while determining new strategies for connecting the up and coming influencers, washingtonian.com audience, and.
• Sponsorship and Promotions Marketing – Created innovative and relevant events for national organizations to leverage through sponsorships and value-add partnerships.
• Community Relations – Established relationships with non-profit and community-based organizations to partner with in support of their missions and the Washingtonian’s core values.
• P&L Accountability – Generated over $800K in gross revenue through compelling sponsorships sales and bottom line cost reduction.

• Executive Producer: Logistically managed the grand opening of the first green cement factory in the US. Production budget=$1Mio; Project duration=5 months
• Project Management – Overall responsibility for over 17,000 sq. ft. of temporary space constructed on an MSHA-regulated job site in Bloomsdale, MO.
• Experience Development – Directed design and logistics for high-profile attendees through technology, décor, layout, branding, and cuisine.Senior Program Manager (contract): With RedPeg Marketing, led all account.
• Key Account Management – Client-facing responsibility to service the existing house account while growing it by an additional $400K in 4 months.
• Brand Strategy/Positioning – Created and managed all client proposals to meet GMAC’s aggressive marketing plan to reach a diverse audience of undergraduates, professionals, and military.
• Integrated Marketing Campaigns – Executed all tactical plans through trade shows, collateral campaign, on-campus marketing tour, and touch screen technology.

• Managed all experiential marketing clients, including the firm’s largest client – Audi.
• Consumer Experience Development – Created innovative and immersive consumer experiences driving brand awareness for new product launches via online, events, and sweepstakes.
• New Business Development – Grew agency portfolio by $12MM in 18 months.
• P&L Accountability – Drove a 30%+ gross profit margin on all projects.
• Project Management – Consistently delivered projects on time and within budget.
• Logistics Management – Directed nationwide experiential tours that consisted of 30+ personnel.

• Provided fiscal, strategic, and operational leadership to drive new business, corporate recognition, community involvement, and profitability.
• Business Development – Generated positive cash flow within 14 months, grew top line annually by at least 35% five consecutive years with revenue hitting $1.5MM.
• Sponsorship and Promotions Marketing – Strategized with non-profit organizations on multi-dimensional fundraising platforms leading to over $4MM raised in 4 years.
• Cross-functional Leadership - With an emphasis on business development and logistics management, assumed all operational duties as they related to human resources, marketing, financial, and project workflow assignment.
• Brand Strategy - Successfully developed and executed marketing plan for unique commercial safety application in New York via tradeshows, sales force training, and collateral/website creation.

Los Angeles, California, US

• Managed all events from conception to execution.
• Project Management – Collaborated with Creative Director, Producer, and Account Executive to ensure budgets, deadlines, and client expectations were met.
• Branded Event Marketing – coordinated projects such as major motion picture world premieres, network-sponsored events at Super Bowl, and nationwide spirits tour.

Bs, Business Administration

Transferred, Business Administration