Leading global music SaaS/services tech company with a two-sided marketplace, 70+ FTE high growth organization. BeatStars is a bootstrapped and organic growth organization with a strategic partner and investor with Sony Music Group• Led, managed, and supported a team of 10 in content, social media, product marketing, advertising, partnership, and design departments.• Spearheaded the development and implementation of the brand's style guides, marketing strategy, and mission, to ensure consistency in company messaging and positioning. Led a successful company-wide rebrand and regularly delivered presentations to internal and external stakeholders.• Developed and implemented marketing campaigns, communicated plans to stakeholders, and adapted based on results• Worked closely with the CEO to set marketing goals to increase profits, market share, and customer satisfaction• Successfully nurtured and grew a community of 4 million small business owners, comprising both in both B2B and B2C formats.• Collaborated across teams and contributed to the development of new products and features, providing input and ideas from a marketing perspective• Nurtured key relationships with external partners, including Twitch and Sony Music Publishing, to drive mutually beneficial business opportunities.• Significantly increased social media presence by growing followers on Instagram from 200k to 500k, achieving a 50% growth rate through strategic social media marketing efforts.

Developed and executed comprehensive brand and marketing strategies for clients in diverse industries, including fashion, beauty, food, music, and real estate.• Provided expert art direction for photoshoots and web design, created visually compelling graphics, and edited high-quality video content to effectively communicate clients' brand messages.• Crafted compelling brand stories and built engaged communities through engaging content and social media marketing campaigns.• Managed end-to-end paid advertising campaigns, closely monitoring campaign progress and optimizing as needed to achieve desired results.• Utilized data-driven insights to inform strategy, resulting in increased brand awareness and revenue growth for clients.• Successfully increased client ROI through effective targeting and optimization of ad campaigns.• Proven track record of delivering measurable results, including increased brand awareness and revenue growth for clients.

Assisted photographer and studio owner, Paulo Salud, with studio rentals, client bookings, and art direction of photoshoots.