Erin Frum Email and Phone Number

Building brands - crafting experiences - connecting with customers - and having a ton of fun while doing it! Whether it’s Pins Mechanical, 16-bit bar, No Soliciting, or the concepts still taking shape, each of these brands offers its own unique excitement and opportunity. This is why I love marketing.

Led the development and implementation of marketing strategy and action plans for Nationwide's new innovative business opportunities meant to ensure long term sustainable growth of the business.Responsibilities included defining brand positioning, naming and visual identify for new direct-to-consumer brands, managing customer acquisition strategies across digital and growth marketing tactics, and driving iterative test and learn plans across media, advertising and operations to continuously improve purchase funnel conversions.

Supported Nationwide's multi-million dollar Enterprise media plan, including planning, buying, and reporting efforts across broadcast, digital and social media mixes. Responsible for defining media strategies, setting objectives, and providing media plan recommendations inclusive of advanced targeting and innovative tactical mixes. Served as a primary point of contact for day to day relations with Enterprise media agency , with activities including: briefing agency partners on new projects, approving campaign plans, setting measurement plans, and determining optimization recommendations. Additionally, maintained and leverage significant relationships with national scale media partners.

Principle contributor to the development and execution of a multi-million dollar national advertising campaign which has garnered record levels of familiarity and consideration of the Nationwide brand since launch. Created campaign tactic plans designed to drive paid, owned and earned media across national television and digital platforms. Developed social media messaging strategies to amplify brand advertising objectives and increase engagement with the brand. Led development of the Nationwide brand advertising content strategy, identifying key equities and touchpoints to attract, engage and convert target consumers.

1st Rotation: Campaigns Manager, Affinity Marketing• Served as campaigns lead for all affinity marketing campaign initiatives including direct mail, print advertisements, brochures, event collateral, and digital efforts• Integrated enterprise wide initiatives with affinity material to ensure a consistent message and look2nd Rotation: Primary Research, Customer Insights & Analytics• Worked with cross functional teams to design and facilitate research studies for all digital efforts and Nationwide Bank initiatives3rd Rotation: NI Brand Management, Property Strategy• Led cross-functional concept development work to identify new property insurance benefits

Worked as an assistant brand manager intern for the Roundup brand at The Scotts Miracle-Gro Company in Marysville, OH.

Coordinated, conducted and analyzed market research projects for Brunswick's marine products (boats, engines, and accessories), focusing on translating customer insights into actionable requirements to be used within the product development process.Brunswick, a Fortune 500 company, is the market leader in the marine, fitness, bowling, and billiards industry.