B2B Brand Marketing Campaigns and Brand Strategy - Drove brand and creative strategy across integrated campaigns- Led B2B brand activation and event strategy- Led new brand positioning, naming, differentiation and messaging

Fractional Head of Brand and CampaignsBrand strategy lead for Integrated Marketing Campaigns, including:- StubHub's Super Bowl LIII campaign - StubHub's Festival campaign- StubHub's SXSW campaign + activation- Brand advisor for StubHub's Holiday, 'Be There’, MLB, and NHL campaignsBrand Strategy - naming, identity, messaging framework, brand architecture

- Directed the creation and execution of strategic, integrated brand campaigns and new product launch campaigns- Built and managed brand messaging and brand content strategy- Led cross-functional program team, tasked with creating a new Customer Insights programExternal agency and OOH advertising recruitment/management- Managed brand protection, including: trademark, legal enforcement, brand approvals and proper use- Drove internal and external brand enablement strategies, created brand enablement program/process- Developer and B2B marketing; social media strategy; Twilio-branded conference marketing strategy - Customer Journey and Voice of Customer research and program development

Brand and campaign strategy, storytelling and experience design- Developed and launched the AppleSupport brand; drove internal launch campaign and messaging- Strategy lead for internal communications and launch campaigns for new hero Apple products - Strategist for the AppleSupport app and @AppleSupport launch campaigns- Liaison between business and product teams, internal creative team and channel partners to develop, plan and sequence campaign messaging