Erin G. Email & Phone Number

Willoughby, Ohio, Us

Responsible for all company Marketing Communications and Design including Marketing Materials, Media Relations, Advertising, New Product Development Graphics, Company Trade-Show Planning / Organization, Social Media and Special Corporate Events.

Willoughby, Ohio, Us

Marketing Communications, Design, Social Media and Trade Show Production.

Freelance and Contract creative services including Art Direction, Graphic Design, Press Releases, Web Graphics & Media Relations. Markets: Beauty, Fashion, Retail Products, Manufacturing.

Remote and on-site, short-term graphic design for packaging, print, web graphics, prototype mock-ups, front-end web design, Amazon enhanced brand pages (EBP), infographics and research.

Multi-faceted professional and consumer creative position for international Zoya, Qtica and Zoom professional cosmetic brands handling all design and in-house media relations.• Responsible for direct mail, web graphics, billboards, banners and special projects advertising.• Developed, designed and produced complete product line packaging including glass silkscreen, labels, box art, literature and web graphics for new and existing brands.• Coordinated, designed and produced bi-monthly professional information and sales magazine.• Designed and produced US and International consumer and trade print advertising/inserts (including USA today, Redbook, Allure, Nailpro and others).• Provided retail partners with requested custom design, marketing materials, displays and brand assets.• Retouched and edited photography for print.• Handled copy writing for product literature and advertising campaigns.• Introduced the company to social media with it’s first blog and related online accounts.• Acted as outside PR firm liaison working directly with team in NYC and Distributors worldwide.• Engaged beauty and fashion media resulting in Zoya being awarded the prestigious Best of Beauty Award by Allure Magazine for three consecutive years.• Targeted and orchestrated key influencer seeding program.• Initiated an artists program to sample editorial and TV/Film manicurists and makeup artists deliveringincreased brand credits and celebrity following.• Led the Zoya brand into impressive collaborations and sponsorships with major fashion designers for New York Fashion Week , Miami Swim Week and special fashion events.• Coordinated backstage artist teams at shows and events.• Wrote press releases.• Sourced materials, obtained project quotes and negotiated pricing for individual and multi-part projects.• Created production schedules for on-going projects to maintain deadlines and reduce costs.

Representing fine artist John W. Carlson, based fine artist (painting and drawing). • Exposed artist to markets outside of the North East Ohio area securing solo shows in Chicago.• Developed online following for artist via social media and web presence.

Lead advertising position for Litehouse retail stores and private label goods, Casual Classics and Santa’s Own (seasonal/holiday) brands.• Directed, designed and produced all house brand marketing materials and consumer packaging.• Wrote advertising copy, booked cast and talent, produced and directed TV advertising.• Developed and designed advertising and lifestyle stories across a variety of creative mediums as company grew from a local pool supply location to a shopping destination.• Handled project quoting and production planning.• Managed web site and handled pay-per-click advertising.• Launched and co-managed ChristmasPlus.com, an online holiday products store selling Santa’s Own products. Company sold asset for a profit after 3 years.

Design And Illustration

Fashion Design And Illustration

Advertising And Marketing