Led on two accounts while at Starcom, one was national, and the other was locally based media. We onboarded a new fitness account in addition to developing integrated media strategies using strict budgets. While working on with one of the largest Home Improvement retailers in the nation (Lowe's), our team led the National TV and Audio upfronts in addition to planning the digital strategy that included collaborating with our Audience and Investment teams. For this client, our team/pod developed and executed local grand opening campaigns as well as special projects (examples: weather related events, vendor marketing, etc.). Various reports/presentations were also part of our team's responsibility to provide to client leadership to show spend by category and highlight any changes year over year.

Launched an advertising agency in Indianapolis that worked with some the largest healthcare, higher education and government agencies in the state. We worked directly with clients, but we also partnered with other ad agencies to pitch new business opportunities. We were a full-service agency with our strongest assets being strategic planning, brand development & media buying (especially our digital capabilities).

Leading a team of twelve (media buyers, planners, and assistants), managed one of the largest clients in the agency. The very large annual budget included multiple retail brands spending on local television, radio, print, digital and out of home along with other platforms in markets all over the U.S. including Puerto Rico (and a few Canadian markets). This included working with the client's internal sales team to market their brand to advertisers. I worked closely with the client on billing and ROI reporting.