Erin (Collins) Goffinet Email and Phone Number
Accomplished marketing professional with 20+ years' experience in strategy, planning, buying and optimizing traditional and digital marketing campaigns in healthcare, higher education, government, tech, and retail. Team-oriented leader with success in growing brand awareness. Always ready to take on a new challenge!Associate Director | Brand Marketingeringoffinet@yahoo.com
Catalyst Media Design
View- Website:
- catalystmediadesign.com
- Employees:
- 11
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Media DirectorCatalyst Media Design Apr 2024 - PresentScottsdale, Arizona, United States -
Associate Director, Media Strategy & Client ManagementStarcom Dec 2021 - Mar 2023Chicago, Illinois, United StatesLed on two accounts while at Starcom, one was national, and the other was locally based media. We onboarded a new fitness account in addition to developing integrated media strategies using strict budgets. While working on with one of the largest Home Improvement retailers in the nation (Lowe's), our team led the National TV and Audio upfronts in addition to planning the digital strategy that included collaborating with our Audience and Investment teams. For this client, our team/pod developed and executed local grand opening campaigns as well as special projects (examples: weather related events, vendor marketing, etc.). Various reports/presentations were also part of our team's responsibility to provide to client leadership to show spend by category and highlight any changes year over year. -
Owner And Chief Media OfficerKindle Media | Marketing Mar 2014 - Jan 2018Indianapolis, Indiana AreaLaunched an advertising agency in Indianapolis that worked with some the largest healthcare, higher education and government agencies in the state. We worked directly with clients, but we also partnered with other ad agencies to pitch new business opportunities. We were a full-service agency with our strongest assets being strategic planning, brand development & media buying (especially our digital capabilities).
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Media SupervisorOptimedia Feb 1997 - Mar 2014Indianapolis, Indiana AreaLeading a team of twelve (media buyers, planners, and assistants), managed one of the largest clients in the agency. The very large annual budget included multiple retail brands spending on local television, radio, print, digital and out of home along with other platforms in markets all over the U.S. including Puerto Rico (and a few Canadian markets). This included working with the client's internal sales team to market their brand to advertisers. I worked closely with the client on billing and ROI reporting.
Erin (Collins) Goffinet Education Details
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Retail Technology -
Operations Management And Supervision - Purdue School Of Engineering And Technology
Frequently Asked Questions about Erin (Collins) Goffinet
What company does Erin (Collins) Goffinet work for?
Erin (Collins) Goffinet works for Catalyst Media Design
What is Erin (Collins) Goffinet's role at the current company?
Erin (Collins) Goffinet's current role is Media Director | Media Strategist | Manager of Client Relationships | Mentor | Brand Marketing Leader | Business Development | Marketing | Project Management | Media Buyer & Planner.
What schools did Erin (Collins) Goffinet attend?
Erin (Collins) Goffinet attended Purdue University, Purdue University, Indiana University Indianapolis, School Of Engineering And Technology, Iupui, Purdue University.
Who are Erin (Collins) Goffinet's colleagues?
Erin (Collins) Goffinet's colleagues are Sanjay Yadav, Kristen Orton, Wesley Kitchens, Liz Scott, Katelyn Mcintyre.
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Erin (Collins) Goffinet
United States
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