Erin Greeson Email & Phone Number

Durham, NC, US

Climate Line's mission: scaling solutions. Partnering with clean economy leaders, we deliver world-class communications strategies and measurable results for sustainable brands.

Essen, North Rhine-Westphalia, DE

• Supporting RWE's Growing Green strategy and purpose: Our Energy for a Sustainable Life.Advancing the U.S. RWE Clean Energy business while collaborating across global teams. Clean energy transition focus includes.
• Developed Employer Brand Strategic Plan for newly created U.S. business post-merger, including strategies to support Sustainability, People, Talent Acquisition and Diversity, Equity & Inclusion (DEI) goals.
• Developing and leading implementation of unified communications plans and content strategies for communications initiatives ranging from International Biodiversity Day to Pride Month.
• Appointed to Global Women’s Network Leadership Team setting strategic direction for influential international group of over 900 professionals.

Washington, District Of Columbia, US

• Advancing the timely and responsible development of wind and solar energy while protecting wildlife and wildlife habitat.
• Created REWI’s first-ever Strategic Communications Plan, including internal communications, brand-building, storytelling, thought leadership positioning, media relations & social media strategies.
• Advisor and thought partner to Executive Director; initiated and guided collaborative process to update REWI’s Strategic Plan.
• Strengthened presence and positioning at industry events like RE+, ACP Siting and via online engagement.
• Recommendations presented to REWI Board of Directors were met with strong support & buy-in.
• Created social media guidelines, content strategies and content. Adopting best practices drove immediate results, including highest-ever LinkedIn reach, engagement and following numbers.

Washington, DC, US

Advanced global health and humanitarian group’s mission to place power in the hands of health workers to save lives and shape resilient communities. Cross-cultural focus included health, science, policy, climate change & U.N. Sustainable Development Goals. Advocated health equity for women, Black, Latinx and Indigenous Peoples in Africa, Asia, the.

Los Angeles, California, US

(Note about duration: Accepted role with global health organization amid pandemic and museum closures.) Advanced mission to inspire wonder, discovery and responsibility for our natural and cultural worlds. Marketed iconic science and culture collective through pivot to COVID-19 closures: Natural History Museum, La Brea Tarpits & Museum, William S. Hart.

Tustin, CA, US

• Developed and implemented communications and global media strategies to support the launch of the world’s first commercial space travel startup and its aerospace manufacturing partner during the Mojave-based flight.
• Integrated with C-suite and across teams to address internal and external branding and communications needs. Delivered strategies across teams and stakeholders: Commercial, Product, Engineering, Marketing, Multimedia.
• As press lead, established and led a US-based press operation during Mojave flight testing stages. Generated and fielded high volume of media engagement and news placement around key business landmarks. Devised and led.
• Developed Brand-building & Positioning Strategic Plan for The Spaceship Company, Virgin Galactic's aerospace manufacturing partner company, to support business goals, including: industry awareness, B2B marketing.
• Delivered internal communications recommendation set, tools, trainings and best practices to enact core values: to elevate people.
• On-boarded UK-based communications staff.

Pasadena, CA, US

• Led branding, communications and public outreach for world’s largest space advocacy membership group, cofounded by Carl Sagan. Advanced mission to empower the world’s citizens to advance space science and exploration..
• According to CEO, "transformed" operation into "a professional communications program." Devised & led internal and external plans. Worked closely with CEO Bill Nye, Board & scientists, including Neil deGrasse Tyson &.
• Led branding strategy. Prompted brand refresh to unify & modernize for cohesive marketing.
• Transformed minimal news presence into viral global media footprint. Generated thousands of press placements & billions of audience impressions, with over 7,600 placements in 2017. Served as a spokesperson.
• Guided staff & volunteers on political communications best practices for non-partisan tone.
• Directed content team of 10 to achieve unified branding across platforms: social media, digital, video, radio/podcast, blogs, journalism, editorial, global volunteer network.

New York, NY, US

• Led integrated communications, marketing and branding strategies for leading national conservation organization and its collaborators. Served vital region amid a historic period of crisis response, landmark policy.
• Served 16-state territory and nationally. Developed and oversaw measurable communications plans.
• As Chair of co-branded Mississippi River Delta Restoration Campaign Communications Committee, collaborated with Environmental Defense Fund, National Wildlife Federation and state NGOs. Led communications team on.
• Drove brand building, marketing and positioning efforts. Unified earned, paid, online and social media strategies.
• Pursued and applied research to develop data-driven message frames and optimize tactical choices.
• Collaborated closely with Policy, Science, and Field Committees and external ally groups.

Portland, Oregon, US

• Served as first in-house communications leader for preeminent regional advocacy group serving Montana, Idaho, Washington and Oregon. Advanced mission to advance the responsible development of new renewable energy.
• Developed, launched and deployed organization’s first comprehensive annual Communications Strategic Plans and related sub-strategies. Set, measured and exceeded stated goals.
• Forged strategic partnerships with businesses, environmental and economic development groups.
• Built, launched and managed social media channels. Guided intern in development of social media strategic plan. Developed guidelines/best practices for internal use and engaged staff to drive implementation.
• Directed support staff in a manner that fostered professional growth, productivity and best practices.
• Supported development goals through membership recruitment, retention and grant writing aid.

Bellevue, Washington, US

• Public relations team lead role with global agency entailed marketing communications for Microsoft SharePoint, the fastest-growing enterprise product in Microsoft history.
• Marketed multibillion-dollar product during global launch of Microsoft Office/SharePoint 2010 suite.
• Public relations activities included executive media interviews, story pitching and relationship building through traditional and new media channels. Scope of media engagement included technology industry publications.
• Orchestrated onsite press engagements and executive briefings at key industry events.
• Generated positive media coverage in key outlets – including magazine cover stories and video features – through targeted media engagement and story pitching.
• Oversaw monthly and quarterly earned media measurement protocol and reports.

• Created and implemented marketing, branding and communications programs for business strategy group and its clients.
• Developed Positioning Plan for the Northwest Energy Efficiency Alliance (NEEA) Industrial Sector framing comprehensive internal and external communications strategies to support business goals.
• Media relations direction included NEEA executive media coaching, editorials, press releases, media outreach, interview arrangements and earned media in target outlets.
• Provided strategy for events such as U.S. Department of Energy Industrial Energy Efficiency Summit.
• Developed NEEA strategic message matrix and conducted training with staff and leadership.
• Developed marketing and communications pieces to promote energy efficient consumer electronics.

• Built full-service PR department to expand integrated branding services at advertising agency. Industries included: health care, sustainable development, real estate, tourism, transport, education, nonprofits and the.
• Directed all departmental services: media relations, internal and external communications, crisis management, community events and creative brand positioning strategies.
• Teamed with advertising, marketing and interactive departments to achieve unified branding work.
• Developed and oversaw strategic plans and operations, including repositioning strategies, press releases, media tours, editorials and speeches for clients.
• Hired, trained and supervised several successful PR support personnel as department expanded.
• Generated extensive earned media in local, regional and national news outlets.

Devised and directed a new brand and business plan for fine art business. Significantly increased sales and traffic. Improved reputation in the media, industry and community. Supported non-profit organizations in conjunction with exhibitions. Forged cross-promotional relationships with business partners, such as Morgan Stanley.