Climate Line's mission: scaling solutions. Partnering with clean economy leaders, we deliver world-class communications strategies and measurable results for sustainable brands.

Supporting RWE's Growing Green strategy and purpose: Our Energy for a Sustainable Life.Advancing the U.S. RWE Clean Energy business while collaborating across global teams. Clean energy transition focus includes scaling solar, wind and energy storage technologies. • Developed Employer Brand Strategic Plan for newly created U.S. business post-merger, including strategies to support Sustainability, People, Talent Acquisition and Diversity, Equity & Inclusion (DEI) goals.• Developing and leading implementation of unified communications plans and content strategies for communications initiatives ranging from International Biodiversity Day to Pride Month.• Appointed to Global Women’s Network Leadership Team setting strategic direction for influential international group of over 900 professionals.

Advancing the timely and responsible development of wind and solar energy while protecting wildlife and wildlife habitat.• Created REWI’s first-ever Strategic Communications Plan, including internal communications, brand-building, storytelling, thought leadership positioning, media relations & social media strategies.• Advisor and thought partner to Executive Director; initiated and guided collaborative process to update REWI’s Strategic Plan.• Strengthened presence and positioning at industry events like RE+, ACP Siting and via online engagement.• Recommendations presented to REWI Board of Directors were met with strong support & buy-in. • Created social media guidelines, content strategies and content. Adopting best practices drove immediate results, including highest-ever LinkedIn reach, engagement and following numbers. • Led the process of conducting a content + channel audit with gap analysis for data-informed approaches to REWI’s Outreach & Communications programming and strategic planning. • Completed a SWOT analysis to identify REWI’s top strengths, weakness, opportunities and threats to inform not only strategic communications but all-up organizational strategic direction through dynamic, high-stakes landscape. • Writing included press releases, blogs, talking points, social, editorial content and guidelines.• Guided and advised REWI staff on media engagement best practices. Led media relations.• Advocated addressing Diversity, Equity & Inclusion as mission-critical and a strategic priority.

Advanced global health and humanitarian group’s mission to place power in the hands of health workers to save lives and shape resilient communities. Cross-cultural focus included health, science, policy, climate change & U.N. Sustainable Development Goals. Advocated health equity for women, Black, Latinx and Indigenous Peoples in Africa, Asia, the Americas, Caribbean & domestically, including Navajo Nation.- Global media team lead role included press, social & multimedia strategy. Built and led team to transform minimal media footprint into highest on organizational record within first quarter, over 1200 placements in first 6 months, 2560 in one year. Significantly increasing visibility and thought leadership.- Crisis communications included all stages of the COVID-19 pandemic and emergency response communications around natural disasters and climate change-related crises.- Focus on health science, policy, medicine, health equity, pandemic preparedness, mental health, workforce capacity and intersections of climate change and health. - Participated in Deloitte-facilitated 5-year strategic planning initiative with senior leadership team.- Diversity, Equity & Inclusion Council member focused on collaborations to drive representation, equity and positive change. - Internal communications and team-building focus included leading Culture Session to encourage individual and collective health, happiness and productivity.- Collaborated with Health Affairs communications colleagues to support leading peer-reviewed health policy journal.- Executive counsel includes strategic messaging, press statements, op/eds, social media, press briefings, positioning strategies and support.- Influencer engagement included actors, artists and pro athletes, leveraging social and multimedia to spotlight brand champions. Wrote scripts for celebrity and athlete videos. Coordinated content sharing.

(Note about duration: Accepted role with global health organization amid pandemic and museum closures.) Advanced mission to inspire wonder, discovery and responsibility for our natural and cultural worlds. Marketed iconic science and culture collective through pivot to COVID-19 closures: Natural History Museum, La Brea Tarpits & Museum, William S. Hart Museum. -Collaborated with C-level Science, Advancement and Education leads to advance strategic priorities.-Raised visibility of global scientific research center as part of value proposition. Publicized scientific findings. -Promoted innovative community science initiatives, including a record-breaking City Nature Challenge that drew unprecedented participation amid regional COVID-19 stay-at-home conditions.-Promoted successful marketing campaigns, including the Addy Award-winning “What Blows Your Mind?” campaign, which paired user-generated content (UGC) with standout creative for high engagement results. Launched “NHMLAC Connects” and “Your Story Matters” to engage audiences through COVID-19 closure.-Co-led marketing, communications and audience engagement strategies for exhibitions, events and building projects to drive attendance, cultivate donors and generate member interest, onsite and online.- Led COVID-19 crisis communications. Advocated communications to connect staff amid social movements.- Collaborated with Diversity, Equity, Inclusion & Access leads to advocate positive change.- Served on Sustainability Committee.

Developed and implemented communications and global media strategies to support the launch of the world’s first commercial space travel startup and its aerospace manufacturing partner during the Mojave-based flight testing period. Led by Sir Richard Branson as part of the Virgin Group, mission is to open access to space to improve life on Earth. • Integrated with C-suite and across teams to address internal and external branding and communications needs. Delivered strategies across teams and stakeholders: Commercial, Product, Engineering, Marketing, Multimedia, Creative Studios, Sustainability, Operations, People, Government Affairs, Pilot Corps, Partnerships, Safety, Security, Emergency Response and Virgin Global group. • As press lead, established and led a US-based press operation during Mojave flight testing stages. Generated and fielded high volume of media engagement and news placement around key business landmarks. Devised and led global media strategies, relationships, storytelling, brand positioning and results measurement. Leveraged existing and cultivated new positive media relationships and coordinated with Virgin Group press leads worldwide to optimize global story coverage.• Developed Brand-building & Positioning Strategic Plan for The Spaceship Company, Virgin Galactic's aerospace manufacturing partner company, to support business goals, including: industry awareness, B2B marketing, talent recruitment and internal team development goals.• Delivered internal communications recommendation set, tools, trainings and best practices to enact core values: to elevate people. • On-boarded UK-based communications staff.

Led branding, communications and public outreach for world’s largest space advocacy membership group, cofounded by Carl Sagan. Advanced mission to empower the world’s citizens to advance space science and exploration. Drove unprecedented growth across all communications KPIs and highest visibility in organizational history. • According to CEO, "transformed" operation into "a professional communications program." Devised & led internal and external plans. Worked closely with CEO Bill Nye, Board & scientists, including Neil deGrasse Tyson & Jim Bell. Advanced science, policy & development goals. • Led branding strategy. Prompted brand refresh to unify & modernize for cohesive marketing. • Transformed minimal news presence into viral global media footprint. Generated thousands of press placements & billions of audience impressions, with over 7,600 placements in 2017. Served as a spokesperson internationally. Built global network of positive relationships e.g. BBC, MTV, CNN, CBS, NBC, Washington Post, New York Times, WIRED, Popular Science, National Geographic, Ars Technica, Mashable, The Verge, Australia’s Science Channel, NHK Japan. • Guided staff & volunteers on political communications best practices for non-partisan tone.• Directed content team of 10 to achieve unified branding across platforms: social media, digital, video, radio/podcast, blogs, journalism, editorial, global volunteer network. • Managed budgets, contractors, agency relationships. • Led partnerships to increase brand awareness and audience engagement e.g. U.S. National Park Service, London Science Museum, NASA, California Science Center & artists OK Go. • Positioned leaders. Secured Highlight Speaker role for CEO at International Astronautical Congress 2017. • Exercised risk assessment, reputation management & crisis communications expertise. • Co-authored & co-presented paper with CEO at International Astronautical Congress 2016.• Mentored younger professionals to cultivate excellence.

Led integrated communications, marketing and branding strategies for leading national conservation organization and its collaborators. Served vital region amid a historic period of crisis response, landmark policy victories and restoration project advancement.• Served 16-state territory and nationally. Developed and oversaw measurable communications plans.• As Chair of co-branded Mississippi River Delta Restoration Campaign Communications Committee, collaborated with Environmental Defense Fund, National Wildlife Federation and state NGOs. Led communications team on proactive strategies and issues response work.• Drove brand building, marketing and positioning efforts. Unified earned, paid, online and social media strategies. • Pursued and applied research to develop data-driven message frames and optimize tactical choices.• Collaborated closely with Policy, Science, and Field Committees and external ally groups. • Advised executives on strategic messaging. Conducted trainings on communications best practices. • Earned media results exceeded goals. Secured thought leader interviews on NPR Morning Edition, primetime FOX News, CNN and video interviews on Huffington Post, Associated Press and Financial Times online. Print highlights included Reuters, USA Today, The New York Times and front-page, above-the-fold in The Financial Times. Generated local-to-global results, from Alabama to Al Jazeera. • Selected by National Media Director to co-lead media workshop at National Audubon Convention. • Cultivated leadership and best practices among direct reports and young professional collaborators.• Hired and managed staff and agencies. Oversaw unified tactical operations for high-volume team.• Evolved social media guidelines for high-volume Facebook, Twitter and blog channel users.

Served as first in-house communications leader for preeminent regional advocacy group serving Montana, Idaho, Washington and Oregon. Advanced mission to advance the responsible development of new renewable energy resources. Focused on shaping markets, supportive polices and public will for a clean energy economy.• Developed, launched and deployed organization’s first comprehensive annual Communications Strategic Plans and related sub-strategies. Set, measured and exceeded stated goals.• Forged strategic partnerships with businesses, environmental and economic development groups.• Built, launched and managed social media channels. Guided intern in development of social media strategic plan. Developed guidelines/best practices for internal use and engaged staff to drive implementation.• Directed support staff in a manner that fostered professional growth, productivity and best practices. • Supported development goals through membership recruitment, retention and grant writing aid. • Collaborated with national trade associations. Served on Ad Hoc Planning Committee for American Wind Energy Association Communicators Summits. • Exercised crisis communications capabilities. Articulated organizational position toward urgent issues amid intensive national and regional forums.• Orchestrated press conferences and event communications. • Proactive media relations significantly increased organizational presence in key forums. • Partnered with academic institutions to support renewable industry workforce. Served on Planning Committee for the Columbia Gorge Community College Renewable Energy Technology Program Partners Summit. • Delivered presentations and hosted global delegations from Latin America sent by U.S. State Department and World Affairs Council.

Public relations team lead role with global agency entailed marketing communications for Microsoft SharePoint, the fastest-growing enterprise product in Microsoft history. • Marketed multibillion-dollar product during global launch of Microsoft Office/SharePoint 2010 suite.• Public relations activities included executive media interviews, story pitching and relationship building through traditional and new media channels. Scope of media engagement included technology industry publications, national business news outlets, blogs and social media. • Orchestrated onsite press engagements and executive briefings at key industry events.• Generated positive media coverage in key outlets – including magazine cover stories and video features – through targeted media engagement and story pitching.• Oversaw monthly and quarterly earned media measurement protocol and reports.• Managed and mentored direct reports. Led integration with broader agency and client teams.

Created and implemented marketing, branding and communications programs for business strategy group and its clients. • Developed Positioning Plan for the Northwest Energy Efficiency Alliance (NEEA) Industrial Sector framing comprehensive internal and external communications strategies to support business goals. • Media relations direction included NEEA executive media coaching, editorials, press releases, media outreach, interview arrangements and earned media in target outlets. • Provided strategy for events such as U.S. Department of Energy Industrial Energy Efficiency Summit.• Developed NEEA strategic message matrix and conducted training with staff and leadership. • Developed marketing and communications pieces to promote energy efficient consumer electronics.• Evolved MarketShift brand identity language and aligned external communications strategy. • Contributed regular written work to company blog, newsletter and social media channels. • Secured speaking opportunities for principals.

Built full-service PR department to expand integrated branding services at advertising agency. Industries included: health care, sustainable development, real estate, tourism, transport, education, nonprofits and the arts. Clients: Kaiser Permanente, CareOregon, Freightliner, Hoyt Street Properties, Hoyt Realty Group, Oregon Institute of Technology (OIT), City of Newport and Grady Britton.• Directed all departmental services: media relations, internal and external communications, crisis management, community events and creative brand positioning strategies.• Teamed with advertising, marketing and interactive departments to achieve unified branding work.• Developed and oversaw strategic plans and operations, including repositioning strategies, press releases, media tours, editorials and speeches for clients.• Hired, trained and supervised several successful PR support personnel as department expanded.• Generated extensive earned media in local, regional and national news outlets.• Developed ROI measurement system to chart quantitative and qualitative values of earned media.• Oversaw communications for new programs and products, including the Kaiser Permanente Educational Theatre Program and inventory offered by the Freightliner SelecTrucks brand. Freightliner client wrote that the PR program took marketing efforts to “unprecedented levels.” • Guest editorials appeared in major trade publications, including Advertising Age and Media Inc.• Doubled, tripled and quadrupled client returns on investments in annual earned media services.• Expanded PR department from one to seven client accounts over three-year tenure. Focus groups with agency clients and CEOs yielded pointed praise for PR services.

Devised and directed a new brand and business plan for fine art business. Significantly increased sales and traffic. Improved reputation in the media, industry and community. Supported non-profit organizations in conjunction with exhibitions. Forged cross-promotional relationships with business partners, such as Morgan Stanley.