Erin Roberts Email & Phone Number

Waterloo, On, Ca

Responsible for the Shopper Marketing initiatives, working closely with Suppliers, Merchandising and other various internal and external teams to plan, execute, measure and report on performance of the program.

St. Jacobs, Ontario, Canada

Responsible to the Marketing Operations Manager for coordinating the development and execution of the shopper marketing program. Manage the coordination of the design and development of promotional material for marketing opportunities.Collaborate with the Merchandise and Marketing teams to plan, negotiate and execute Supplier Partnership advertising agreements within all marketing channels (i.e. social media, website, email, printed publications, etc.).Track and monitor all media purchases to ensure programs are completed accurately and on time.Prepare post-campaign analysis; capture business impacts/ROI and share results with key internal/external stakeholders.Assist with maintaining the annual marketing promotions calendar and coordinating the annual work-back schedules to ensure all events within each marketing channel are executed in a timely fashion.Design and prepare Dealer onboarding marketing material and educational tools.

Kitchener, Canada Area

Reporting to the Director of Advertising and Sales; collaborate in team of 22; conduct industry research that informs advertising and sales opportunities. Recognized for outstanding speaking and presentation skills. Scope: Support advertising and marketing strategies for four regions with research analysisResearch/Metric Analysis/Reporting: ● Participated in client pitches in full-service agency, bringing creative ideas to brainstorming sessions and liaising with account managers and creative teams. ● Analyze and simplify substantial data-sets to create straight-forward reports for broad audience.● Leverage Google and Adobe Analytics to create reports for upper-management.● Update Advertising, Circulation, Editorial Departments with relevant data and analysis. Advertising Solutions: ● Support sales and customers with ideas regarding digital and traditional advertising solutions.● Contribute to user engagement by tracking user website and mobile app behaviour. ● Stay up to date with online advertising and interactive media trends with online training.Significant Contributions: ● Co-managed social feeds, website home page, and contributed to development of app; recommended digital campaign tactics (3 years); learned technical aspects of layout design. ● Held concurrent Insert Coordinator role (2011-2017), coordinating inserts for 6 papers; improved booking process; handled high pressure, last minute changes. ● Co-rolled out new software as member of training team; assist as software expert. ● Trained new sales representatives on industry’s advertising challenges, opportunities, and specifics.● Selected by Human Resources Manager to participate in an internal management training program.

Offered advertising and communication support for clients in the marketing sector. Address clients’ needs from campaign planning and executions to contract negotiations and full analysis breakdowns. Handle mutli-media management thru content marketing and social media engagement for clients.Key skills of Note:● Developed skills in business management; bookkeeping and other financial duties, invoicing and proposal writing. ● Remained knowledgeable in emerging media, social media, and industry trends, analytics, and technology; wrote web and social posts, edited posts; aligned with industry best practices.

Planned, developed and implemented advertising campaigns by diversifying strategies across traditional and online platforms. Negotiated and purchased advertising space with traditional (TV, Radio, Out of Home) and non-traditional (Digital, Social) media on behalf of several large clients. Significant Contributions: Developed skills in presenting to clients’ marketing teams, CMO, and Brand Managers. Analyzed campaign performance to spot trends, test strategies and optimize post-buy campaign analyses.

Supported marketing teams by developing advertising strategies and campaigns; ensuring details supported brand, value proposition and business objectives. Managed campaigns by creating and executing on-time delivery of the message. Significant Contributions: ● Participated in client pitches, bringing creative ideas to brainstorming sessions and liaising with account managers and creative teams. ● Demonstrated autonomy reporting to manager located in Richmond, Virginia.

Obtained and analyzed client call data. Monitored online sources for industry trends and kept track of campaign performance. Prepared monthly billing for client. Significant Contributions: ● Provided training, support, and day-to-day leadership and guidance as Team Lead of 3 Media Assistants to adequately support client, found in 45 markets across North America. ● Expanded skills to include contract negotiations; developed skills in hitting advertising targets through data analysis that informed media buys based on log data.

Ontario College Advanced Diploma, Advertising And Marketing Communications Management

Faculty Recognition Award winner 2003 and Aiming for the Top Scholarship 2001-2004.

Ba, Communications Studies