Sunny Side Up is a consulting and creative services firm that helps non-profits and other change-makers craft effective, tailor-made strategies from digital marketing to creative campaigns.

Strategically develops and executes a comprehensive annual marketing and communications plan, aimed at amplifying brand visibility and strengthening relationships with key constituencies such as prospective and current families, alumni, and professional networks.Leads dynamic marketing projects, encompassing targeted email campaigns, social media strategies (organic and paid), website enhancements, media relations, and the creation of print and digital collateral.Conducts monthly and annual assessments of marketing initiatives to ensure alignment with institutional objectives, optimizing return on investment and impact.Oversees the strategic deployment of online digital advertising, including sophisticated campaigns on platforms like Google and Meta, to maximize visibility and engagement.Manages timely and impactful communication with current families, utilizing newsletters and various school communication platforms to keep the community informed and engaged.Serves as the principal advisor to the Head of School and the Board of Trustees on all marketing and fundraising initiatives; delivers regular updates and actionable strategies to achieve objectives.Strategically innovates educational approaches to philanthropy within the Havern community, fostering a culture of giving and involvement.Develops comprehensive strategies for donor cultivation, solicitation, and stewardship, including crafting compelling solicitation materials and preparing detailed funding proposals.Identifies potential corporate and foundation funding opportunities and initiates outreach to explore possibilities for supporting the school.Plans and executes the annual benefit, the school's largest fundraising event, overseeing strategic planning, design elements, auction item procurement, sponsorship acquisition, and event completion.Directs impactful fundraising efforts for Colorado Gives Day and the annual campaign, driving engagement and maximizing contributions.

Was responsible for conceptualizing and executing marketing campaigns to ensure growth—improved site traffic by 397% YoY, grew sales by 352% YoY, expanded the email subscriber list by 329% YoY, and increased social media followers by 800% YoY.Introduced data analytics into all marketing campaigns, analyzed key performance indicators, conducted A/B testing, and created action plans for continued improvement.Directed product launches by establishing high standards for all creative, building strong relationships with influencers, developing unique e-commerce strategies for each launch, improving automations, and overseeing social and digital advertising efforts.Oversaw a diverse, worldwide team of contractors and employees.

Developed and managed the annual editorial and promotional calendar of direct-to-consumer marketing themes, campaigns, and promotions based on customer research and personas. Managed a full website redesign that produced a results-driven e-commerce website, highlighting industry trends and creating an online skincare quiz to keep customers engaged. Designed and oversaw all creative content: social media, email marketing (mass, segmented and automated), all website content, and digital ads. Oversaw a large-scale budget and managed A/B testing creative for digital marketing efforts regarding customer acquisition and retention campaigns.

Created a successful business plan and strategic growth initiative for over seven years until the company was acquired in September 2017.Oversaw day-to-day business management tasks, hiring, onboarding, and managing a successful team of 30+ employees. Curated the business’ brand identity and creative content across all channels while overseeing all promotions and business growth initiatives to manage customer acquisition and retention.Planned, advertised, and successfully executed 40+ events per year: including collaborative events with the Colorado Symphony Orchestra, Red Rocks Amphitheatre, the Denver Art Museum, and Copper Mountain Ski Resort.

Led research, pitch ideation, lead management, and new business development.Organized meetings, produced schedules, created client estimates, contributed to campaign brainstorms, creative briefs, and handled campaign management.Provided research and assisted the production of large-scale events for DoubleClick and Nautica product launches.Assisted in the creation and execution of a nationwide guerrilla marketing campaign and events for BrandWeek and LuxuriaMusic.com.Day-to-day client contact during the rebranding of the National Radio Observatory and their social networking campaigns.