Erin Bender Email and Phone Number

Helping direct selling companies at all stages to accelerate by leveraging a comprehensive, KPI-driven approach to their consumer/field/leader value propositions.Advisor/CPO - DigiWorks Corp: leveraging big data & predictive analytics/data science to drive 1:1 authentic relationships that deliver ROI.

Thirty-One Gifts is the 17th largest Direct Selling company in the world. We are committed to helping women celebrate, encourage and reward themselves through running their own businesses.Sales Strategy: Created annual sales strategy planning process & implementation tools and engaged newly-formed cross-functional teams to drive in the future.Developed KPI driven promotion and training programs. Increased season recruiting by 50% and sales force activation by 60% through an integrated incentive/marketing/training/recognition approach.Jewell: Thirty-One Gifts sister companyDeveloped and launched new company from evolution of product offerings, through research/testing/refining the consumer value proposition, defining all areas of customer experience, defining go-to-market sales strategies, mapping organizational structure, and defining IT/digital requirements. Drove cross-functional implementation of all areas resulting in successful, on-target launch.New Business Initiative: Strategy development & go-to-market planning for new category/channel.

w2wlink.com is an online social network dedicated to professional women's development. As Chief Product Officer, I am the advocate for the w2wlink.com member community, the champion of our brand, and key product strategist.Responsibilities include developing strategies to drive membership growth, monetize site, solidify/leverage brand, and deliver on product value and site innovation. Currently leveraging partner/affiliate relationships, social media, professional development offerings, natural/paid search and SEO strategies to increase site traffic.

Vollara, LLC, a subsidiary under the umbrella of Aerus Holdings LLC. Aerus Holdings has a rich 80-year history in direct selling, dating back to Electrolux, USA.Vollara, an early stage roll-up is transforming product and a 20,000 member direct selling team from a declining network marketing company into a new company with influx of new network marketing leaders, revised compensation programs, new messaging and shift in key success drivers. Working with top leaders to ransition existing sales force from a retail sales focus to a blended value proposition of product and opportunity.

BeautiControl, a wholly-owned subsidiary of Tupperware Brands Corporation, is an international manufacturer of beauty products that are distributed through a direct selling, party plan model.Partnering with Sales, Finance and Product Development, created product, sales promotion, communication and training strategies to meet overall company growth objectives. Led 5 departments consisting of 3 Directors and 25+ Associates.•Directed multi-country portfolio of over 400 products through life-cycle - inventory management/forecasting/merchandising, margin contribution, and brand offerings. Developed multi-channel product launch plans for some of the most successful products for company to date. Most recent single-product launch resulted in over $6M in sales in 3 months.•Directed Creative team/in-house agency. Team responsible integrated sales force and marketing communications, and bi-lingual monthly magazine dedicated to sales force training/motivation and product marketing. •Implemented company-wide Sales and Operations Planning process, aligning Product Development, Marketing, Sales and Manufacturing/Operations teams. Process reduced backorder/production costs by approximately $1M, promotion over promotion.• Developed strategies and led teams to deliver extensive offerings in B2B/B2C/B2B2C e-commerce, e-business channels. Drove revenue growth through channels from $9M to $210M. • Developed strategies and led team that delivered double-digit increases in subscriptions-based marketing tools, resulting in an 80% increase in revenue.

•Created and led Sales Planning and Strategy team to identify and analyze KPIs, and to develop new marketing, training and motivation programs designed to drive successful sales force behaviors and support a regional structure designed to drive overall company growth.•Developed game-changing Field development programs driving drove double-digit, year-over-year increases resulting in 300%+ sales growth in 4 years and delivering double-digit return on sales. KPI driven programs drove specific areas of the sales funnel and leveraged incentives, training, tracking and recognition.•Developed segmentation strategies designed to target key groups and increase performance. “Profile of a Successful Director” program increase sales from bottom ranking tier by 20% while increasing retention by 35%.

Led e-business team responsible for application development, content and support of multiple web sites to support every aspect of a direct selling business. Partnered with Sales, Merchandising and Training teams to deliver integrated content and applications for monthly sales and merchandising plans.Directed strategic development and planning of web-based initiatives for seven web sites. Offerings included extensive reporting and marketing systems supporting a multi-level, direct sales force and corporate regional sales team; e-commerce applications supporting multi-tier pricing and promotional schemes for both b2b and b2c environments; and extensive product marketing and training.

Provided strategic assessment and acquisition/development plan for all systems required for direct sales start-up subsidiaries in Hong Kong, Taipei and the US. Subsidiaries distributed high-quality beauty and wellness products through a network marketing - direct selling business model.

Responsible for budgeting, planning, and streamlining daily operations for the Virtual Library Project - a $1million project, sponsored by the W.J. Kellogg Foundation and Los Alamos National Labs to provide internet access and a web-based information repository for Northern New Mexico. Online community was precursor to today’s social networking.