Lead a small team of researchers conducting primary and secondary research supporting the enterprise, including Wonderful’s portfolio of nine consumer-facing brands (e.g., FIJI Water, Wonderful Pistachios, JUSTIN Wine), corporate initiatives (e.g., employee engagement, DEI), and philanthropy.

- Established research processes and developed client relationships for a new qualitative & quantitative Insights team supporting Wonderful’s diverse $4B portfolio of iconic brands (FIJI Water, Wonderful Halos, POM Wonderful, Wonderful Pistachios, JUSTIN Wine, Landmark Wine, Teleflora)- Nominated as the 2018 MWP (Most Wonderful Player) within the Wonderful Agency

- Independently led 30+ qualitative & quantitative content research projects (concept, pilot, series, acquisitions) annually, directly impacting the greenlight of new series and acquisitions, and optimizing content strategy for current series across the Disney Media Networks (Disney Channel, Disney XD, Disney Junior) - Managed an online panel of kids and parents, analyzing trends within the kids' landscape - Execute innovative methodologies that adapt to changing consumer behavior, including research that mimics binge viewing behavior - Moderated monthly sessions with kids to provide iterative feedback to animation development teams - Presented storytelling insights to senior level executives across cross-functional (development, current, franchise, marketing, programming) teams- Mentored junior team members, managing workflow for a growing team from two to four associates - Selected as a top-performing employee to participate in the 2018 Disney Media Networks mentorship program

Provided on-site analytics for Nestle USA, specifically within Beverage and Confections brands - Supported new Advanced Analytics COE at Nestle to align best analytic practices across NUSA divisions- Tracked competitive innovation and growth opportunities through identifying trends in POS data - Managed monthly sales reports, providing retail specific data to drive channel strategy - Created monthly brand reports pinpointing key drivers of sales change for strategic beverage brands (Nescafe, Nesquik, Coffee-mate)- Led Nielsen tools (Nitro, Homescan) training sessions for Nestle sales and marketing, empowering clients to access data, resulting in increased resources to focus on high impact projects

Create custom research reports for Fortune 500 companies including Disney, Netflix, Mattel and Starbucks- Manage simultaneous quantitative and qualitative research projects from proposal to deliverable - Act as key liaison between internal (i.e., design, analytics) and external (i.e., client, vendor) parties to ensure timely delivery of results - Synthesize data from monthly tracking study to create analyses that support sales team and inform marketing strategy- Coordinate qualitative logistics including leading kick off meetings, managing participant recruitment, and organizing facility arrangements

- Deliver weekly updates on current trends in children’s entertainment to market research department - Update monthly tracking reports for Disney Channel, Disney XD, and Disney Junior- Improve aesthetic of competitive landscape report - Synthesize useful information from both syndicated and in-house research reports to provide toy department with consumer insights- Research cultures of emerging countries to better understand how Disney channels can assimilate into new markets- Prepare and organize materials for focus groups

Clients include: Disney, Mattel, Starbucks- Exemplified extreme attention to detail by cross checking Disney's multinational Club Penguin reports - Enhanced knowledge of Excel by manipulating and organizing spreadsheets to visualize trends in data - Formatted pharmaceutical advertising data on PowerPoint to create visually appealing deliverables- Summarized top line report from The Children's Place survey results to identify most interesting and important trends in data- Checked biannual Mattel product survey links for logical skip patterns and consistency

- Increased efficiency of data collection through coding cognitive assessment tests, such as STAMAT- Consistently entered data into SPSS to facilitate data analysis- Conducted online rehabilitative therapy with brain damaged patient

- Provided attentive and friendly customer service - Maintained the appearance of the store by organizing and re-merchandising items- Assisted in keeping inventory of store items - Organized creative displays for new merchandise

- Administered ATSS paradigm to a range of age groups from students to seniors - Transcribed audio files with precision to ensure accurate coding- Coded audio files to find correlations between levels of narcissism and threat in romantic relationships