As one of the initial employees, helped to build the organization into a strategic communications agency that serves clients ranging from the largest corporations in the world to early stage technology start-ups. Led strategic communications and media relations initiatives for clients across the firm, while managing employees at various levels.

(FKA DBC PR+New Media)Provided primary counsel, strategic writing, event planning, and detail-oriented campaign implementation for firm’s main clients. Traveled with Ace Hardware spokesperson as brand/PR consultant, media contact and event planner. Managed full-time Account Coordinator and intern pool.SELECTED ACCOMPLISHMENTS Supervised several Ace Hardware programs including event management and media outreach in client’s key markets. Conducted a media tour to garner coverage of Jim Beam's (ri)1, which resulted in 13 meetings with media outlets including People Magazine, Sports Illustrated and Esquire. Coverage also secured in GQ, Food & Wine, Elite Traveler and Glam.com. Launched a major consumer product for AOL supported by multiple trade show appearances. Secured media placements for clients in a variety of outlets including Bloomberg, Woman's Day, Cooking with Paula Deen, Khaleej Times (Dubai’s main business publication), Crain's BtoB Magazine, CNN, FIRST for Women, Robb Report and many others.

Provided strategic counsel, event planning, media relations, influencer outreach, executive positioning and publication writing to key clients including General Electric (focusing on GE Healthcare and ecomagination, GE’s environmental initiative), United Way of America, and Walmart. Provided on-site support at major trade shows, including securing media coverage and briefing executives prior to media appointments.SELECTED ACCOMPLISHMENTS Provided on-site client management, support and counsel at GE’s corporate headquarters while managing the creation of its 2006 ecomagination Annual Report; conceived, planned, and managed the accompanying ecomagination anniversary event in Los Angeles. Planned and conducted two events on behalf of GE Healthcare to showcase new technology and garner media attention for their groundbreaking products. Secured media coverage for clients in various outlets including, NPR, Dow Jones Newswire, BusinessWeek, The Washington Post, Government Executive, National Journal and The Hill.

Assisted in the creation and implementation of media campaigns for clients in the public and private sectors; managed client relationships, including planning and conducting project meetings.

Conducted market research and analysis for senior media buyers and assisted in planning client media campaigns.