Lead and manage a global production team - overseeing a multidisciplinary team responsible for conceptualizing, producing, and delivering impactful content across live sports, film, television, and Vision Pro (immersive/AR/VR).Develop and execute strategic plans for content creation and operations - ensuring alignment with Apple brand identity, performance objectives, and audience engagement goals.Drive innovation and creative excellence in production by implementing new operational workflows, technologies, and storytelling approaches.Collaborate with stakeholders to define content objectives and align strategies with organizational goals.Manage budgeting, resource allocation, and scheduling to optimize production efficiency and cost-effectiveness while maintaining high-quality standards.Drive innovation and creativity by staying updated on industry trends, emerging technologies, and best practices.

Led a global content operations team, managing end-to-end content lifecycle, from ideation to publication, across multiple platforms and channels.Led, developed, and executed global content strategies to acquire, negotiate, and manage partnerships that align with YouTube’s content and growth objectives.Established and optimized content workflows and processes to improve efficiency, quality, and scalability.Collaborated with cross-functional teams, including marketing, editorial, design, and production, to ensure seamless content creation and distribution.Implemented content management systems and tools to streamline operations and enhance collaboration among team members.Analyzed market trends, competitive landscape, and audience preferences to drive informed decisions in content acquisition and partnership development.Managed content production schedules, coordinated content calendars, and enforced quality standards to ensure timely and high-quality content delivery.Developed and documented content workflows and best practices, improving team efficiency and reducing production bottlenecks.Represented Google and YouTube in industry organizations including EMA, DEG, and others.

Led a global production team - providing direction, mentorship, and fostering a collaborative environment to produce compelling and high-quality immersive content for Daydream and other Alphabet AR and VR initiatives.Oversaw the entire production process for immersive content from conceptualization to delivery, ensuring alignment with objectives.Developed creative strategies and concepts for immersive projects, collaborating closely with marketing, product, creative, and other departments to meet project goals and deadlines.Managed budgeting, resource allocation, and scheduling to optimize production efficiency and cost-effectiveness.Implemented best practices and workflows for AR, VR, and immersive production - incorporating new technologies and innovative techniques to improve production efficiency.Established and maintained relationships with external vendors, contractors, and freelancers to supplement in-house capabilities.

Supervised and led production lifecycle for all Sizmek projects globally (including interactive, digital, experiential, and video) - ensuring the highest quality and adherence to project timelines.Directed and managed the production of diverse projects, from concept development and pre-production to post-production and final delivery.Led cross-functional teams, providing guidance, mentorship, and fostering a collaborative environment to achieve project goals.Implemented streamlined workflows and best practices to enhance production efficiency.

Supervised production lifecycle for all interactive, digital, experiential, and video production for assigned partners - ensuring the highest quality and adherence to project timelines.Managed the production of diverse projects, from concept development and pre-production to post-production and final delivery.Implemented streamlined workflows and best practices to enhance production efficiency.

Responsible for defining asset management workflows, production processes, and content development best practices for top-tier publishers by utilizing data-driven audience and behavioral trends.