Hiebing is an integrated brand development and marketing agency with a healthy appetite for results and a sterling track record of driving sales for our clients across the nation. With home bases in the thriving capital cities of Madison and Austin, we combine two forces to move brands forward: Possible and Provable.I led media strategy and planning for Hiebing's national and regional clients, as well as working across disciplines to develop effective overall marketing plans. I maintained strong client relationships and served as a resource to both clients and internal team members. I also supervised and guided development of planners' and coordinators' media skills. My planning and buying experience spanned all media, with a focus on digital, social, mobile and paid search. Clients included Culver's, Alliant Energy, ABC Supply, Good Foods, University of Wisconsin and UW Veterinary Care.

- Responsible for media strategy across broadcast, digital, print and out-of-home media- Wrote campaign reports with insights informing campaign optimizations and future creative executions

Clients included Pfizer Animal Health (now known as Zoetis) and Dow AgroSciences.

Clients included Syngenta, Pfizer Animal Health (now known as Zoetis), Cellular South and Little Bits.

- Develop and execute strategic media plans based on client objectives, audience, budget, and geography- Negotiate efficient rates and added value to optimize budget- Media experience includes print (national, regional and local), spot radio and television, out-of-home, cinema, and online (banners and search)- Create and analyze competitive reports to analyze client's position within the market

- Developed and executed media plans for local, regional and national clients- Negotiated efficient rates and added value with media vendors- Media experience included print (national, regional and local), spot radio and television, out-of-home, cinema, and online (banners)- Clients included Penda Corporation, Wisconsin Dept of Health & Family Services, Auto Glass Specialists, American Trust & Savings Bank, First Business Bank

- Assisted planners in development and execution of media plans- Issued and confirmed vendor paperwork - Processed media invoices in an accurate and timely manner

- Provided media research and competitive support