Erin Hooper Email and Phone Number

Drive sales initiatives with a focus on designing and executing comprehensive GTM plans. Manage all facets of team enhancement, including recruitment, training, and mentorship to boost motivation and nurture exceptional skill set. Orchestrate comprehensive marketing strategies and lead program initiatives from inception to finalization while overseeing complex budgets. Perform comprehensive research and evaluation to uncover market potential, spurring creation and implementation of targeted sales campaigns.Designed and developed GTM strategies for business category both B2C and B2B, promoting additional revenue streams,developing robust programs designed to build customer retention and satisfaction.• Recognized for generating an annual revenue 150% over goal during the inaugural year of newly created program; progressed with accelerated speed, attaining 75% goal increase from 2022 to 2023 and set to conclude above targeted figure in the second consecutive year.• Increased sales effectiveness, upselling and cross-selling, and improved closing rates by developing and incorporating training programs.• Enhanced client interaction and experience by devising unique initiatives, such as examining Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics along with leading initiatives related to NPS and constructing cross-functional task forces tackling critical problems to enhance YoY growth.o Led Voice of the Customer initiative for comprehensive customer understanding across all platforms.• Bolstered customer conversion by initiating creative social campaigns in conjunction with the team while crafting bespoke content.

Supervised online sales initiatives covering operations, team management, profit retention, client engagement, sales control, and team performance. Directed all facets of comprehensive budget development and recruitment operations. Conducted complete program oversight, ensuring efficient planning, strategic direction, execution, and performance assessment. Aimed in accomplishing business objectives by collaborating with teams across marketing, customer service, digital, store operations, finance, and social media. Optimized marketing initiatives, managed workforce to ensure uniform client communications, and formulated strategy for social media content. Optimized store processes and workflows by detecting and rectifying inefficiencies in order to enhance productivity and achieve significant cost reduction.

• Elevated customer ratings from 3.5 to 4.2 stars and secured 175K favorable client feedback by enhancing the organization’s brand value through initiation of in-depth social perception assessment. • Spearheaded a global reward and recognition strategy, ensuring alignment with organizational goals and offering strategic leadership for methods and processes across the US, UK, and Canada.

Developed and executed sales and marketing strategies to drive revenue growth and increase market share. Collaborated with cross-functional teams to analyze market trends, customer needs, and competitive landscape. Conducted market research and analysis to identify target customer segments while enabling development of targeted marketing campaigns and promotional activities. Ensured compliance with company policies, regulations, and ethical standards in all sales and marketing activities.

Attracted new clientele while bolstering client's online visibility by orchestrating several offerings including sweepstakes, instant wins, and contests. Directed innovative business growth strategies while implementing engaging digital advertising techniques. Led creation and application of business enhancement strategies to advance visible growth in revenue and market share. Optimized business processes by identifying and resolving bottlenecks. Introduced stringent quality control protocols to ensure absolute compliance with industry norms and best practices.