Erin Hoye Email & Phone Number

Australia

United Kingdom

CloudPay providesmanaged global payrollservices to multinational organizations through a single, unified SaaS solution. By delivering end-to-end managed payroll servicesthrough an innovative platform, CloudPay ensures consistent and compliant payroll around the globe while reducing operating costs and minimizing manual processes. CloudPay’s services and technology standardize the payroll function across geographies, helping organizations increase efficiency, streamline compliance, and achieve greater visibility into payroll performanceand costs. The CloudPay solutionis backed by deep industry expertise earned over twenty-plus years delivering services to over 2,400 multinational entities. CloudPay’s solution guarantees accurate payroll processing across 120+ countries in more than twenty- five languages. To learn more, visit www.cloudpay.net.

London, England, United Kingdom

Jan 2020 - Sep 2020: Senior Strategic Marketing ManagerSep 2020 - Oct 2021: Senior Growth Marketing ManagerOct 2021 - Current: Head of Campaigns EMEA

London, United Kingdom

Full Time / Maternity leave contractManaged the global marketing team, and worked with the Board to plan and develop marketing strategies for the UK, EU, US and AU regions for an influential global Cyber Security Consultancy, which supports businesses and organisations to meet their ever evolving information security challenges and deal with cyber threatsImproved coordination and collaboration between siloed global departments and the marketing team. Worked with a wide range of stakeholders, including Directors and Regional leads, to more clearly define market opportunities and customer needs. Scoped and developed a comprehensive new global marketing strategy with robust KPI measures to boost visibility of campaigns, while continually ensuring that campaigns and projects met stated objectives. Improved internal communication processes to increase staff engagement. Main Accountabilities • Head up the global marketing team, line managing staff and reporting to the Board • Manage internal communications and develop strategies to engage global workforce • Develop strategies, plans and campaigns, to drive brand awareness for a wide range of services, to ensure strategic regional market positioning, cohesive planning and objective setting • Oversee marketing campaign/projects to ensure resourcing, execution and delivery are completed within agreed time frames • Ensure alignment of traditional and digital channels • Work with Regional leads to develop, maintain, and improve marketing activities in local markets • Develop, execute, and evaluate event marketing strategies across all four regions • Create relevant, effective content to increase client and prospect engagement • Increase effectiveness of CRM and automated email marketing campaigns • Manage PR enquiries and PR agency relationships • Produce monthly status report for the Board of Directors • Implement marketing automation campaigns and maximise system capabilities

Langley, Uk

Full Time / short term contract positionImproved coordination and collaboration between field and central marketing teams for a global Travel Commerce Platform providing distribution, technology, payment, and other solutions to the $7 trillion global travel and tourism industry.Prioritised competing demands while collaborating with global cross-functional teams to influence decision-making across a spectrum of situations and stakeholders. Drafted project plans that boosted visibility of campaigns while continually ensuring that campaigns and projects met stated objectives, reached target audiences, and were completed by deadlines. Partnered with the Director of Marketing Performance to review and assess each campaign's success in achieving KPIs. Engaged with internal the communication team to create global strategies that excited the international workforce. Oversaw translation of marketing assets for local markets. Selected Achievements• Boosted efficiency while eliminating conflict between campaigns by developing plans and schedules of deliverables for each market segment expected from the central marketing teams.• Implemented a half day workshop with global senior managers that identified and removed blockages to effective communication and increased engagement between regional and central marketing teams.• Eliminated confusion around marketing campaigns by publishing a comprehensive marketing handbook.• Partnered with central marketing managers and the internal communications team to transform the closed communications culture into one that valued open communication and staff engagement.• Attracted accolades from colleagues in sales for engaging the global workforce and generating buzz around campaign launches by developing strategies to engage the global workforce in marketing campaigns prior to launches and ensure that global teams accessed assets created to support them.

Kingston Upon Thames, United Kingdom

Full Time / short term contract positionDelivered professional consulting to create effective communications and marketing strategies and plans for the university.Created and edited content for key communications activities such as case studies and alumni engagement strategies. Supported the organization by developing donor proposals, reports, blog articles, and other online content. Developed collateral materials and audience-specific resources. Excelled as a communicator while creating and delivering presentations to stakeholders and leading focus groups. Main Accountabilities • Communications and Marketing strategies• Strategic Marketing Plans• Advice and consultation on alternative communication methods• Presentations and Focus Groups• Donor proposals and report support• Research and development of blog articles• Copywriting and editing• Content Production for Key Communications Activities• Collateral to Support the Delivery of Key Messages and Information• Development and Editing of Target Audience Specific Resources• Case Studies• Alumni Engagement Strategies and Projects Selected Achievements• Revamped department's promotional collateral to address specific objectives and reach key audience segments while adhering to the university's brand guidelines. • Earned praise from several university departments for increasing donor engagement by implementing professional, punchy, and attractive collateral materials tailored to specific objectives.• Led exploration to identify innovative multi-channel marketing and communications strategies and resources that captured stakeholders' attention: YouTube videos, blogs, infographics, social media posts, web pages, photography, newsletter articles, and direct mail outs.• Developed engaging and thought-provoking 'snapshot' articles for the Thought Leadership Series providing a glimpse into the exciting and interesting areas of research being undertaken at Kingston.

Supported a variety of businesses and non-profit organizations in developing their digital marketing capabilities and by managing short-term communications and marketing projects.Specialised in brand development, content management, and on page search engine optimization (SEO). Wrote creative and compelling copy for blogs and websites, MailChimp platform, traditional media and social media campaigns, as well as grant applications. Additional areas of expertise included user testing, developing multi-channel communications plans, as well as policies and procedures for ISO compliance. Launched and managed databases. Analysed data using Google Analytics. Excelled as a media and communications trainer. • SaaS Lifecycle Project Management• Product Marketing• Working with Software Engineers to deliver a SaaS, from a client perspective• Competitor analysis & market research• Community engagement and consulting• Copy-writing• Articles and Blogs• Copy editing and smoothing• Page creation and website updates (Wordpress, custom CMS, and older IDEs)• On page SEO (including open graph and twitter cards)• QA and website health checks (404, 50x, broken links, page speeds etc)• Brand development and implementation• UX consulting & beta testing• Multi-channel marketing & communication plans• Social Media Campaigns• Marketing collateral development • MailChimp content and database management• Image manipulation (Photoshop, GIMP)• Grant Applications• Data analysis (Google Analytics)• Creating policies and procedures for ISO compliance Selected Achievements• Drove the non-technical side of a multi-channel advertising SaaS product that centralised advertising and created a community hub for the Greater Mildura region. Juggled many deadlines and stakeholders to seamlessly roll out the SaaS product, overseeing pre-alpha planning and UX consulting, supporting beta testing and UAT, and launching a multi-channel marketing campaign.

Mildura

Played a key role in the success of Healthy Together Victoria (HTV) by leading project development, communications, marketing and engagement for Mildura's comprehensive four-year initiative to improve public health. Excelled in team building and balancing competing priorities.Implemented systems thinking to put healthy living back into local hands by building partnerships and giving health promotion professionals effective tools to promote healthy eating and physical activity while reducing smoking and alcohol use. This newly created role, focused on innovative branding, marketing, community mobilisation, and implementation strategies. • Communications and Marketing • Copywriting and content localisation• Region-wide Communication Plans• Engagement Strategies• Strategic Partnerships• Project Planning/Management• Events Planning/Management• Collateral for Partners to Support the Delivery of Key Messages and Information • Systems Thinking• Collective Impact Consultation• Strategic Thinking and Planning• Development and Implementation of Marketing Campaigns• Website Development and Maintenance (Wordpress)• Media Releases• Social Media and Online Marketing• Website development, content updates, and maintenance• Brand Development, Control and Quality Assurance• Content Production for Key Communications Activities and Marketing Collateral • Presentations and Focus Groups• Staff Training and Support• Stakeholder Briefings• Case Studies, Newsletter/Bulletin Articles• Initiative Monitoring and Feedback Loops• Development and Editing of Target Audience Specific Resources• Online Surveys (Survey Monkey)

Mildura

Created memorable events for a full-service events company with an outstanding track record of rolling out major concerts and festivals, conferences, wine and trade shows, community consultations, and Indigenous Hand Back celebrations.Fostered community engagement by applying a combination of communication, relationship building, project management, and professional communications skills. Identified opportunities for collaboration, strengthened client and sponsor relationships, and designed, created, and localised content. • Event Planning and Coordination• Marketing and Public Relations• Project Management• Community Engagement• Client and Sponsor Relationships• Content Production for Key Communications Activities and Marketing Collateral• Copywriting and content localisation • Desktop Publishing• Communication Plans• Social Media, Website and Digital Marketing• Budgets• Funding Submissions, Acquittals and Reports• Staff and Volunteer Management and Motivation Selected Achievements• Mildura Jazz Food and Wine Festival (2008 - 2011): Seamlessly rolled out round the clock jazz entertainment in clubs, bars, cafes, restaurants, churches, as well as street side and riverside venues. Directed funding, budget, programme, planning, logistics, risk management, marketing, evaluation, and reporting while acting a liaison with the volunteer committee of this four day festival.• Partnered with colleagues to launch festivals, cultural events, conferences, and indigenous celebrations including First People’s National Water Summit (2012), Murray River International Music Festival (2008- 2011), Mildura Wentworth Arts Festival (2008- 2011), Murray Darling Palimpsest (2009-2011), Mildura Writers Festival (2008- 2011), Australian Alternative Varieties Wine Show (2008- 2011), Official Opening – Yanga National Park (2009), Hand Back Celebration – Mutawintji National Park (2008), and National Indigenous Land and Sea Management Conference (2010).

Adelaide, Australia

Key Responsibilities / Duties• Analysis and Streamlining of existing CommunicationStructures• Staff Exit Interview Analysis and Development of TrackingDatabase with Visual Statistical Reports• Potential Client Research• Contract Submissions• Correlation of Quarterly Management Reports• Correlation of Managers Reports• Coordination and Management of the Long ServiceRecognition Program• Minute Taking and Follow up• Corporate Newsletters

Adelaide, Australia

Key Responsibilities / Duties• Communications & Marketing• Identifying opportunities for Member Country of Origin Chambers of Commerce to link in with export partners• Project Management• Desktop Publishing• Website Design/ Maintenance• Annual Reports• Accounts / Payroll • Liaise with Contractors and Service Providers• Database Management• Sponsor Relationships and Reports Member and Volunteer Coordination• Recruitment• Staff Training and Supervision• Event Planning and Coordination• Annual Export Awards• Corporate Workshops, Seminars and Luncheons• Outbound Trade Mission Grant Program

Bachelor'S Degree, Communication And Media Studies, Dean’S List Graduate

Activities and Societies: 1998-1999 President – Media Production Society, University of South Australia 1997 College representative.

Digital Marketing Diploma, Digital Communication And Media/Multimedia, Pass

CPD Certified / IAO Accredited Undertaken and completed in 2018 to refreshed my knowledge, and update myself on the latest digital.

Cert Iii In Business, Business Administration And Management, General, Completed + Additional Marketing Units

Leadership, Completed

Northern Mallee Leaders is one of nine regional community leadership programs operating across Victoria to develop leaders for vibrant.