Erin Dagbjört Jonasson Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Idea Couture is a global strategic innovation and experience design firm operating where design meets business, insight meets foresight, and empathy meets economics.As a Resident Anthropologist at Idea Couture, I apply ethnographic, design research and other methods to uncover the explicit and unarticulated needs of customers for clients in the financial services, retail, telecommunications, and not-for-profit industries. My responsibilities include:Crafting and conducting interviews, developing and facilitating workshops and ideation sessions, and creating and participating in ethnographic immersion activities to understand human behaviours and motivationsPreparing research reports, from design principles, human insights, and detailed ethnographic observations of consumer and organizational practices, to creating in-depth behavioural personas, experience and design principles, user journeys and touch point maps, all in support of strategic innovation and the creation of unique solutions for clients’ business problemsWorking collaboratively in multidisciplinary teams with colleagues and clients, coordinating with designers, strategists, analysts, and IT and UX/UI professionals Developing and presenting best practices, project lessons learned, and thought leadership related to research activities, methods, and tools Contributing to business development and proposals with internal and external partnersPreparing screeners and working with clients to determine recruitment criteria for research

Winnipeg, Canada Area

InterGroup Consultants Ltd. is an independent, interdisciplinary consultancy providing services in rate regulation, project licensing and resource planning and development. At InterGroup, I worked on major projects related to project licensing and socio-economic assessment, with clients in the Yukon, Saskatchewan, Manitoba, and NW Ontario. RESEARCHDeveloped and conducted primary research, including key person interviews, surveys, participant observation, and ethnographic studies in communities and at project sitesParticipated in cultural camps and events, Traditional Knowledge studies, and land use mapping in communities Conducted ethnographic, Traditional Knowledge, and contemporary and historic land use researchParticipated in archaeological heritage field studies ANALYSIS & WRITINGCompiled and analyzed primary and secondary research, including economic, demographic, statistical, and historical data focused on project and stakeholder needs, such as community and worker health, employment, education, and infrastructure Wrote and edited project baseline, Socio-economic Impact Assessment, Traditional Knowledge, contemporary land use, and other project reports CONSULTATION & CLIENT RELATIONSParticipated in interdisciplinary meetings and community consultationsCoordinated with project steering committees to develop project goals, plans and methodologiesPresented study findings to internal and external clients, stakeholders, community members and organizationsPROJECT MANAGEMENTCoordinated with internal and external clients, completed budgeting and project planning, conducted personnel work-planning, and managed staffConducted internal workshops and developed guidance materials on statistical analysis, participant observation and fieldwork methodologiesParticipated in business development, proposal writing, and monthly work planningCoordinated junior staff, and collaborated on and conducted internal review processes

Winnipeg, Canada Area

Worked on major resource development projects with clients in Saskatchewan and ManitobaParticipated in interdisciplinary meetings with stakeholders, community members, clients, researchers and other professionalsDeveloped and conducted key person interviews and survey programsCompiled and analyzed primary and secondary economic, demographic, statistical, and historical data, including data on health, employment, education, and community infrastructure Contributed research and writing to project baseline reports, Socio-economic Impact Assessments, and other project reports Presented study findings to internal and external clients and stakeholders

Winnipeg, Canada Area

Coded qualitative survey results in English, Spanish and FrenchCoordinated and managed major concurrent projects for clients while supervising internal teams

Winnipeg, Canada Area

Various Research and Teaching Assistant positions

Winnipeg, Canada Area

Edited articles and chapter introductions in the book, Globalization and Community: Canadian Perspectives, University of Manitoba Anthropology Papers, 2004

Winnipeg, Canada Area

Designed and implemented an interview program and conducted participant observation research; integrated fieldwork data and theoretical perspectives in final report.Results of research were reported in "Reflections on the Garment Industry in Winnipeg: Alternative Visions, Fashion, and Opportunities for Small Business", The Winnipeg Garment Industry: Industry Development and Employment, R. E. Wiest, ed. Report for the MRA, Project #4, Assessment of the Impact of the Labour Force in the Garment Industry in Manitoba, pp 119-131, 2005

Winnipeg, Canada Area

Researched and analysed artifacts from the National Historic Site of Fort Battleford, Saskatchewan; prepared documentation, tables, and a final report on select artifacts

Ma, Anthropology

Activities and Societies: Executive Board Member/Newsletter Editor of the Society for Applied Anthropology in Manitoba (SAAM) MA thesis.

Ba Advanced, Anthropology, Sociology