Erin Spanski Email and Phone Number

Lead Walker Sands' Insights + Strategy team, including market and audience research (qualitative + quantitative), competitive insights (research, channel), brand strategy and marketing strategy. Focused on using audience and market insight to build brand and integrated marketing strategies that position clients to achieve their ideal business outcomes.

Lead of Walker Sands’ Strategy arm and plays a role in leading marketing research and integrated strategy for teams across brand, web, creative, demand generation and public relations.

Oversight of a growing team and more than $2 million in annual revenue across public relations and integrated marketing accounts. Erin's team focused on media and business results for B2B technology companies in the eCommerce, sales tech, healthcare and education spaces.

Retail tech and e-commerce lead responsible for strategy, management, and growth of practice area.- Creation and oversight of campaigns including a mix of PR, content marketing and digital marketing for more than 15 clients in the retail technology and e-commerce space over the past two years, including in-depth expertise of clients focused in a variety of areas including dynamic pricing for marketplace sellers, product information management, e-commerce platform, e-commerce implementation, digital transformation - Key planning, conception, sales and execution management role in largest contract and program the company has seen to-date. Campaign tactics include: Sustained PR program, content marketing program including data creation and analysis, PPC, SEO, email marketing and drip campaigns in addition to an additional microsite.- Thought leadership and marketing strategies for the practice area, including the launch of four annual Future of Retail Studies that have generated more than 4,000 downloads in the past 3 years, resulting in more than 600 placements and at least 2 closed business deals. - Broke retail technology out as its own practice area, generating more than a million in revenue in the first year.- Growth and management of team to 5-7 full-time members, in addition to 3 full-time content members and 2 interns. - Additional responsibilities include: Training, coaching and mentoring team, Prospecting and sales, lead generation tactics surrounding in-house campaigns, relationship building and facilitation.- Soft launch of new EdTech practice area in September 2016; generation of supporting marketing materials including a State of Education Technology survey and video; work in EdTech space focused on building relationships and new business.

Lead management and strategy for a variety of B2B technology clients, focusing on the intersection of retail and technology and the use of background in psychology to produce strong data-driven results for clients. Responsible for leading a team of PR account executives and specialists, helping clients such as Acquity Group and Wayin gain awareness, credibility and leads. - Expertise in retail and marketing technology trends, client strategy and telling client stories through first and third-party data, including strategies for successful data-driven campaigns.- Work on sales and new business initiatives to build out company retail practice area.

Lead strategy, day-to-day contact and account lead for multiple clients in the SaaS and retail technology practice areas.- Lead strategy and execution of multiple data-driven projects that gain placements in top-tier outlets, including a 2014 State of the Internet of Things Study which was featured in Forbes, The Examiner, The Wall Street Journal, The Street.com, VentureBeat and CMSWire, among other top-tier and trade outlets. - Management of a team of media relations specialists and interns.- Extensive knowledge of top-tier news media and trade outlets and reporters for clients in business, technology, retail technology, finance/ banking, legal, B2B distribution/manufacturing, cloud-based technology and marketing, among others.- Interviewing of potential intern and media relations specialists.- Creation of contributed writing, editing and timely news ideas for multiple clients in various industries, including manufacturing/ distribution, retail technology, legal and cloud software, among others.- Management, creation and outreach for the Walker Sands' Mobile Traffic Report, which details the state of the percentage of Website traffic coming from mobile devices each quarter- Lead creation, data analysis, writing and media outreach on second annual Walker Sands' 2015 Future of Retail Study focusing on consumer trends for emerging technology, which garnered nearly 700 downloads, 250 placements, nearly 200,000,000 views, and 20,000 social shares.

Lead strategy, day-to-day contact and account lead for multiple clients in the retail technology practice. - Placements in top-tier business and trade outlets, including Forbes, The Daily Beast, Motley Fool, Daily Finance, Business Insider, The New York Times and The Next Web, among others. - Lead creation, implementation, analysis and media outreach on multiple data-driven PR studies, including a 2014 Future of Retail Study and a B2C study on technology's impact on consumer behavior, which was covered in Forbes and The Street.com, among other top-tier publications.- Management of media relations specialists and interns.- Work on new business pitches, plans and sales calls.

Media relations, writing, data creation and analysis, social media and client-facing account coordination support for six clients in the area of B2B technology with a focus on data and eCommerce.- Conception, implementation, raw data analysis and media outreach on numerous data projects, averaging more than 20 full media placements per survey in just the first month and including a 2013 State of B2B Procurement Study which totaled more than 100 placements, with a combined readership of more than 10 million unique views. Media outreach on this project drove more than 5,200 unique visitors to the website and is currently a finalist for a PR Daily Award in the category of Trade Media Relations. - Conception, creation and implementation of a quarterly competition analysis measurement tool for one of the company’s largest clients, resulting in an additional five percent in revenue from that account.- PR data-driven work on two separate accounts resulted in acquisitions, one of which totaled $316 million.- Media coordination and relationships result in articles and thought leadership pieces in several top technology, business and trade outlets, including Mashable, WIRED, InformationWeek, VentureBeat, Internet Retailer and Chicago Tribune, among others. - Social media strategy and implementation for three separate B2B clients on multiple social media platforms, including Walker Sands.- Award submissions compiled on behalf of clients have garnered major recognition.- Training, supervision and on-boarding of five interns and new team members.

Worked closely with Media Relations Specialists and Account Executives on a variety of B2B clients on tasks such as press releases, writing, pitching, media list building and brain storms for clients. - Media lists and pitches resulted in several placements in top-tier outlets including an exclusive infographic in Mashable and numerous other placements such as Yahoo! Sports, VentureBeat, Mobile Enterprise Magazine, InformationWeek, and Network World, among others.- Successful three month internship was extended to five months and transitioned into a full-time media relations specialist position.

The PR Council's first-ever shadow board, PRC Next is focused on providing a platform for the industry's next generation of leaders to bring diverse perspective to industry challenges and opportunities. The board is comprised of 12 rising leaders from member agencies, representing the three tiers of agency membership within the PR Council across the U.S.

Kellstadt Marketing Group (KMG) is a graduate student organization at DePaul University Kellstadt Graduate School of Business.We are committed to driving the development of graduate marketing professionals and providing a networking forum for graduate students, alumni, faculty, and industry experts. We focus on providing our members with the resources, knowledge and connections to become successful marketing professionals. In addition to providing a hub for professional networking, KMG also provides educational programs that enrich the graduate and experienced professionals’ careers.

Lead coordination of YPN Chicago's Mentor Program, which matches professionals in the PR industry mentors with 5+ years of experience with entry level or higher professionals.

Plan and schedule large scale entertainment for entire University. The spring 2012 large show included Jim Gaffigan and Judah Freidlander; spring 2011 show featured Donald Glover and John Oliver.-Maintained a budget of $65,000 in 2010-2011 and $90,000 in 2011-2012. Responsibilities included:- Contacting agents and venues to book speakers, comedians and other entertainers- Creation or riders, contracts- Management of sound, volunteer and equipment needs- Plan an execute advertising- Manage a committee of members, weekly meetings and biweekly large meetings- Work on adhoc committees and help other directors as needed- Proposed and passed a plan to increase 2011 budget year to nearly $100,000- Helped completely recreate bylaws and constitution after separating from another organization in 2010.- Renewed position for the 2011-2012 school year.

Co-Founder, Co-Creator and Co-President of Loyola University's Photography club. Writing of the constitution, create and run events, run meetings, run email accounts, implementation of new ideas.

Only Loyola Undergraduate chosen to work with a small team to plan and carryout the October 2011 conference at Loyola. Responsible for budgeting, spreadsheets, recreation, scheduling and various other details associated with the conference.

Attend rehearsals, events and classes on campus and take photos of fine arts activities. Use photoshop, edit and upload photos to the website to be used for archives and publications.

Worked to build university and community image by:- Creating and implementing a brand for the center delivered through design, social media and engagement.- Concepting, planning, promoting, managing and photographing events.- Writing press, blogs, managing the website and all social media, as well as presentations and educational materials. - Working on campaigns to further increase awareness with University Marketing team.

Responsible for planning recreational events for the Summer 2011 conference held at Loyola University Chicago's Campus for all 300 attending members from 26 of 28 Jesuit Universities across the country, Responsibilities included:- Planning, booking and implementation of all entertainment including a hypnotist, comedy show, several coffee house open mic and karaoke nights and late night social.- Booking and management of all sound and stage needs.- Management of contract, hotel and venues.- Management of volunteers.- Overall management of the conference and helping the other 8 volunteer directors with all needs and ensuring the conference was well received by all.

Called alumni for fundraising initiatives at Loyola University Chicago as part of the "ReImagine" campaign. - Contributed to the future of Loyola through marketing and cold calling fundraising.

Planning events in the Chicago area for the University including: calling venues and organizing time, budgeting money ($15,000), making flyers, other advertising (including Facebook, OrgSync, and Loyola Calendar) and leading groups to the event.

Coordinated networking, panel and agency visit events for Loyola PRSSA and communications students, including a panel which I personally ran.

Work on Beam Brand products, including Jim Beam and Pucker Vodka; responsible help with various initiatives and programs, including a Kid Rock Twitter Intercept program that ran October 2011 and garnered over 20 million media impressions. - Media monitoring, tracking, mock-up and client-ready emails for placements. - Research, planning for events and pitches, media list development and pitching, including two solo pitches.

Work with the member communications manager, media relations manager, and public relations and marketing team on a variety of tasks. Helped create a HIM professional career toolkit from start to finish, while also working on larger aspects to enhance the student experience. Personally responsible for:- Strategic communications planning- Web site development, web content management (MyPHR.com, HIcareers.com) - Membership growth initiatives- Media list development, research, contacting media, writing articles, press releases and other materials- Development of content and copy for AHIMA publications- Management of social media campaigns (facebook.com/ahimacareers, @my_phr )

Marketing, social media and promotions for several companies in the Cincinnati and Northern Kentucky area.

As part of the "Q" Team, helped run summer events and promotions:- Managed VIP parties and concerts- Set up, ran and tore down large- scale indoor and outdoor events- Photographed and videographed events, managed media - Contacted contest winners, ran tables and booths for the station.