Audience Development for the CN lifestyle portfolio:Bon Appétit, Epicurious, La Cucina Italiana, Architectural Digest, House & Garden, The World of Interiors and Condé Nast Traveler

In the kitchen, cooking… stay tuned.

Responsible for the on-brand, on-strategy execution and oversight of all creative by translating global growth & user acquisition strategies into creative concepts and executions consistent with the HEED’s standards, aesthetic, voice and market value proposition. Achievements include:Oversaw all content programming across all verticals and set the direction for how HEED trains artificial intelligence to cover live event narratives. Created editorial and visual creative strategy and provided oversight of this strategy to ensure content quality and cohesion cross platform.Led the launch and creative development of the UFC vertical on the app from strategy to execution in under 8 weeks. Post launch, leveraged engagement data to optimize content strategy (editorial mix, copywriting, design and video); growing global viewership for UFC by 280% in less than 6 months.Developed cross-functional operations process that enabled HEED to execute translation of IoT sensor data into insightful, consumer-centric analytics and stories via machine learning and content moderation.Led day-to-day operations, strategy, and execution for a 10-person creative team that included full-time video editors, producers, designers and content strategists. Product development lead for the content working with platform engineering to evolve the product UX/UI and overall functionality of the app engagement features.Spearheaded content UI redesign to optimize format for in-depth storytelling, richer media execution and monetization.Represented HEED creative in partner relations with UFC and FIFA in key creative pitch meetings to secure partnerships.

Content Strategy: Responsible for development/execution of editorial and promotions strategy for the entire Snapchat content ecosystem. Leads cross-functional efforts in collaboration with engineering, data science and content production to implement new tools and app features, particularly those that impact algorithmic serving of content, discoverability, and ranking. Audience & Creative Development: Identify audience opportunity gaps and champion the development of content that is inclusive and representative of the Snapchat audience

Analytics & Insights: Sole analyst responsible for producing creative development insights for Snapchat’s Our Story product. Responsible for front-end user behavior research, data analysis and back-end strategy including: data architecture and taxonomies impacting all of Snapchat Content as a result insights drove a 30% increase in average time spent in Our Stories. Audience Behavior Research: Composed research and in-depth analysis on audience’s content creation and consumption trends to guide creative strategy.

Video producer responsible for developing narrative storytelling techniques to make Snapchat’s ephemeral, vertical video format a compelling driver for Gen Z and Millennial engagement. Achievements include: Creator of a daily ‘HBCU' Our Story to serve relevant content to black users that were underserved by current content programming. ‘Young Black America’ Our Story – Proof of concept for a US distributed story focused on identity (3M+ views) as a result identity based narratives became permanent fixtures in the Snapchat Programming Slate. ‘Epic Night: Utah State’ Our Story – One of only two Snapchat Our Stories to go viral. (8M+ views, time spent 13X more than the average Snapchat Our Story).

Managed marketing-communications strategy and messaging development to drive global distributor sales. Creative lead for eight-person team of creatives to make sales collateral to reinforce Swagelok’s brand position and competitive differentiation messaging. Successes include:Content Development: Developed content for global network of marketing-communications professionals, writing many articles, site copy, and promotional messages. Successes include increasing alternative fuels market content volume by 200% and developing messaging architecture for 3 of 5 core marketing verticals.Content Marketing: Creative lead on organization’s first content marketing initiative. Successes include, determining department preferences for paid and earned media, guiding colleagues through the creative development for digital channels and forming standards and procedures for future digital campaigns.Video Production: Produced brand awareness videos for alternative fuels and semiconductor markets that gained 1,200+ YouTube views. Videos also aided global sales force to articulate the depth of Swagelok’s capabilities in each segment of these industries.Brand Refresh: Led a team of 15 peers to undertake Swagelok’s first content inventory process used to gather foundational insights to inform the refreshed brand platform. Oversaw 5 agency partners in brand research and brand narrative projects resulting in new brand collateral that expresses Swagelok’s premium position.Public Relations: Cultivated public relations opportunities targeted at local, national, and international trade and business media as a result generated a 300% increase in media features from 2013 to 2014.

Developed broad range of public relations materials including blog posts, press releases, newsletters, and email campaigns. Managed team’s digital media presence. Successes include:Content Development: Created content delivered to 1.2 million fans, corporate partners and media; including news, sales & marketing press releases, weekly promotional releases, Season Ticket, Premium Ticket Holder & executive correspondence and registered user e-mail content.Social Media Strategy: Created social media strategy, content, and launched the Indians presence on Tumblr, Pinterest, WordPress and Google+; making the club the first in MLB to utilize six social media platforms. Utilized data analytics to increase Facebook and Twitter reach by 69% and 105%, respectively. Cleveland Indians Facebook page voted among Likeable Media’s Top 40 Facebook Pages in 2012.KPI Development and Analytics: Executed club’s first television, radio, digital media analytics dashboards and messaging for the organization monitored by Executive Leadership in Communications, Marketing, and Corporate Partnerships to keep a pulse on the fan base.User Experience: Led user experience and CRM execution of the first rewards program in Major League Baseball (MLB), Tribe Rewards, for Season Ticket Holders to customize their benefits with the goal of increasing loyalty and renewal rates. Digital Engagement: Managed the Indians Social Suite, the clubs’ marquee digital media initiative and first social media-only space in professional sports, by coordinating 500 brand ambassadors’ in-game experience, including leveraging influencers’ digital reach to extend the brand awareness in the Cleveland market.

Credentialed, contributor to MLB.com’s editorial staff focused on generating human interest material for the Indians and visiting teams.Responsible for capturing in-game photo content for MLBAM’s digital image libraries and use on across social media platforms across the league.Leverage existing relationship with MLBAM Social Media Editorial Producers to create and coordinate digital media postings for all of the Cleveland Indians six online platforms.

Worked an average of 10 hours per week during the academic year; Catalogued and archived periodicals; Managed media center in supervisors absence on a regular basis; Assisted patrons

Researched and consulted on tax legal issues resulting in reduced legal liability for department; Developed new, streamlined policy and procedures for charitable real estate gifts; Created new real estate gift cultivation due diligence procedure; Developed an action plan to ease the process of stewarding donors; Tracked the stewardship of $1M+ dollar donors and audited the progress of endowed chairs worth $1.5M+

Wrote a $5,000 grant for the pediatric music therapy program; Presented $5-10M capital naming opportunities of all system owned medical properties to $1M+ dollar donors; Organized and led an focus group between pediatric patients and architects new therapeutic healing garden; Collaborated with Brand Management team to write copy distributed to patients and physicians throughout 22 medical divisions

Facilitated dialogue between youths and the ACLU to combat racial profiling in the New York boroughs through basic legal education as a result 200 students engaged in interactive workshops about their Constitutional rights when dealing with law enforcement

Volunteered to mentor children within my hometown community, Aided in preparing lessons, Engaged students in writing exercises to improve literacy