Erin Weir Email & Phone Number

California, United States

San Jose, Ca, Us

•Author the strategy to elevate the Shutterfly brand through strategic partnerships. •Recent partner launches include integrated marketing partnerships with Nordstrom, Target Circle and a product collaboration with Little Sleepies. •Develop a partnership framework that scales including pipeline development, negotiations, financial modeling, contract management, relationship management, marketing planning, and performance measurement.•Lead a high-performing team of 5 direct reports including goal setting and review, weekly coaching, and career planning.•Develop partnership KPI’s and provide regular performance and pipeline updates to executive team and board members.•Create annual financial plan including quarterly revenue and new customer forecasts; manage channel budget.•Collaborate with cross-functional teams to map customer experience and ensure go to market excellence (e.g., Ecommerce, Finance, Legal, Merchandising, Product and Promotions).•2022 Maximum Aperture Award winner and Q4 2022 Top Shot Award winner for demonstrating company values and leading channel to exceed Q4 goals: revenue +2%, new customers +34%, ROAS +79% YoY and CAC -52% YoY.

San Jose, Ca, Us

•Negotiated with partners to identify and secure new partnership opportunities.•Managed strategic partnerships with Amazon, David’s Bridal, Enfamil, The Knot, TeamSnap, and T-Mobile to drive brand awareness, new customer acquisition and revenue growth.•Spearheaded promotion testing and applied learnings towards partner marketing plans.•Administered budget; developed quarterly new customer and revenue forecasts for each partnership. •Developed renewal proposals and strategy, including all supporting quantitative and qualitative analysis. •Oversaw gift card business.

•Volunteered for Reading Partners; provided reading support to K-3 students with literacy below grade level. •Traveled internationally to Australia, Canada, England, France, Japan, Luxembourg, and Mexico.

San Jose, Ca, Us

•Managed brand partnerships with American Youth Soccer Organization, Best Buy, Macy’s, Pampers, Similac and Target to drive brand awareness, new customer acquisition and revenue.•Collaborated with partners to execute integrated marketing campaigns including email, landing pages, print, retail, and social.•Lead cross-functional teams (e.g., Creative, eCommerce, Engineering, Legal and Promotions) to launch partnerships. •Managed the creative process by writing creative briefs and collaborating with creative services to drive campaign asset development.•Analyzed campaign performance and applied learnings to optimize partnerships.•Administered budget; developed quarterly new customer and revenue forecasts for each partnership. •Negotiated directly with partners to secure new co-marketing programs and renew key partnerships.

Emeryville, California, Us

•Managed brand licensing partnerships with Disney/Pixar, DreamWorks, Lucasfilm, Marvel, and Nickelodeon critical to LeapFrog’s global publishing and educational gaming businesses.•Led the strategy, research, and analysis required to identify trends and brand partners in the children’s educational entertainment market. •Developed the strategy for LeapFrog’s annual product collaboration roadmap representing over 80% of total content sales for the company.•Developed licensing proposals, negotiated key business terms, secured new brand licenses, and renewed existing licenses.•Aligned marketing plans to licensor tent-pole events to maximize sell-through of inventory at retail and eCommerce.•Improved operational efficiency by developing a framework to manage the licensed product lifecycle from contract execution through end-of-life.

Richmond, Ca, Us

•Operationalized the franchise agreement renewal process and successfully completed over 20 franchise renewals.•Ensured company complied with all federal and state laws and regulations related to franchising.•Supported franchise sales team by creating marketing collateral, maintaining CRM database, and drafting legal documentation at close.

Richmond, Ca, Us

•Launched retail partnerships with The Home Depot and Costco to increase brand awareness and generate leads for the California Closets franchise system. •Created operations manuals, trained franchisees, and developed performance dashboard for executive updates.•Launched the company’s brand licensing program exclusive to Target.