Erin Swanberg Email & Phone Number

Rocklin, California, United States

Sacramento, California Area

A national company and market leader with fast-paced inside/field/B2B media sales company, employing thousands of people worldwide. Develop Direct & B2B sales through cold calling & prospecting - utilizing applications such as X-Ray, Arbitron, Media Monitors and RAB. Responsible for gaining knowledge about market conditions, prospects, client/prospect budgets/spending & competitor shares to appropriately position CBS to win the business. Run market, account, industry, inventory & sales reports. Build & maintain relationships with clients, management, internal departments and vendors to coordinate overall sales. Checking inventory, rates, placing orders, confirming orders, invoicing, notarizing are also part of the daily sales process. Weekly, monthly & quarterly quotas.

Define a comprehensive communication strategy to identify Social Media outlets and techniques to increase visibility, membership, retention, engagement and overall brand recognitionDevelop an overall Business/Marketing Plan outlining the overall company, target market, marketing strategies and upcoming offersStrategize and communicate with local media and print media companies on incorporating various clients in their monthly segments/ columnsManaged organization of presentational events while managing overall outcome of marketing needs Created and implemented a tracking system of books sent, customer information and communication with different parties- adopted by two other businessesCreated numerous press release kits introducing local media to new and upcoming entrepreneursGenerated engaging online content to build brand interaction and feedbackOrganized collaboration between surrounding schools of a local franchise of Carl’s Jr. Restaurants with Burger Benefits Campaign. Deliver gratuitous marketing supplies to local schools to effectively deliver fundraising and brand loyaltyAssemble composed emails to various media outlets addressing importance and familiarization of different industry leaders and their worth to the public eye

Demonstrated excellent customer service behaviors concentrating on the overall customer experienceDrive sales and volume to achieve sales planCoach and develop employees to ensure properly educated with product knowledge necessary to sell accordingly to customersSpecialized in visual merchandising and overall store appearanceExecuted floor sets illustrating my creativity while maintaining brand standardsCreated mapping, cabinet priority and fixture placementManaged organization of team collaborationAssembled employee schedules

Fashion Design & Marketing, Marketing, Fashion, Public Relations

Activities and Societies: Participated in numerous production shows and events, Deans List

Education record