Communications Manager
Goddard Space Flight Center
(Continuation of the job below. Same role, new company.)Strategized and executed social media and communications campaigns and their dissemination between the Hubble Project, Space Telescope Science Institute, Goddard, and NASA Headquarters communication teams. Oversaw the Hubble outreach team including editors, video producers, and event managers. Provided support and initiated ideas for outreach products including videos, handouts, websites, and campaigns. Managed and developed content for the full suite of @NASAHubble social media accounts including Twitter, Facebook, Instagram, and Flickr. Collected and analyzed data to optimize social media presence. Edited and managed content calendar for Hubble outreach.Managed the team for Hubble's 30th Anniversary Campaign which included:-The 30th Anniversary website -The logo and associated gifs -Hubble Star Party -'30 Years, 30 Images' Campaign -The 30th Anniversary Episodes of NASA's 'Curious Universe' Podcast -'What Did Hubble See on Your Birthday?' Quiz -Celebrity Birthday Greetings -'NASA's Incredible Discovery Machine' documentary and other associated videos -Several postponed public events due to the COVID-19 pandemicOther Accomplishments:Grew Hubble's Twitter following from ~330,000 to over 6.4 million.Published Facebook, Instagram, and Flickr accounts that have grown to ~3 million followers cumulativelyHosted and coproduced 10 live streaming eventsCoordinated and executed several major communications campaigns involving:-Live shot events with local news stations across the country-Live stream events to million of social media followers across NASA channels-Outreach events with interactive exhibits and educational take-home materials-Digital campaigns with multiple days of content involving social media, videos, and web features