Erin Jensen Email & Phone Number

Minneapolis, Mn, Us

Plymouth, Mn, Us

- Increased social media engagement by 18% and follower growth by 32%- Achieved 23% higher search visibility and 16% traffic growth through refined SEO strategies- Improved lead quality by 31% and increased CTR by 22% through targeted email and landing page optimization- Created and monitored KPIs for all digital marketing campaigns, providing actionable insights- Collaborated with the product team to optimize user experience, reducing bounce rates- Implemented marketing automation workflows, increasing customer retention rates- Conducted competitive analysis to identify market trends and opportunities

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- Developed email marketing campaigns, achieving average open rates of 22%- Analyzed marketing campaign effectiveness, improving ROI by 18% for clients- Initiated target market research, leading to 10% increase in brand awareness for a key client- Optimized websites and increased visibility by leveraging knowledge of SEO/SEM- Created, managed, analyzed, and presented effectiveness of marketing campaigns and media kits, - including digital advertising and print production- Produced visual content and copy for digital email marketing campaigns- Proofread web pages while analyzing keyword effectiveness and implementing updates- Created detailed bi-monthly analytical reports to foster effective social media programs

St. Louis Park, Minnesota, Us

- Managed a portfolio of concurrent marketing projects, ensuring on-time and on-budget delivery- Implemented project management software, improving team efficiency- Developed and maintained project schedules, resource allocations, and budget forecasts- Facilitated cross-functional team meetings to ensure alignment on project goals and deliverables- Created and maintained project documentation, including scope statements, risk registers, and change logs- Conducted post-project reviews to identify areas for process improvement and best practices- Mentored junior team members in project management methodologies and best practices

Minneapolis, Minnesota, Us

- Simultaneously managed project workflow and contributed quality pitch materials for Executive Leadership and New Business Development teams- Directed and collaborated with trend team and creative on overall presentation flow and design aesthetics- Produced creative assets including video, photography, and occasional copywriting- Assembled elevated presentation decks that included retail, market, and consumer insights to tell a compelling and insightful story- Managed programs and provided clarity for multiple internal and external cross-functional teams- Assessed import vendor capabilities and current import regulations to maximize opportunities and profits for each vendor partner- Generated revenue by expanding product assortment into new departments and led end-to-end product development

Minneapolis, Minnesota, Us

Minneapolis, Mn, Us

- Managed external communication and integration for clients between multiple department levels- Assisted clients with digital and physical sales collateral and coordinated production workflow- Identified and sourced material needs based upon multiple variables including: sustainability initiates, price point, and location- Analyzed and suggested appropriate manufacturing sequences which streamlined production- Developed and managed business-to-business relationships with manufacturers and suppliers- Compared and negotiated prices while sourcing high-quality materials from a variety of suppliers- Managed packaging development through final prototype to ensure an efficient and accurate press run- Coordinated client requirements, material inventory, and production capabilities to create project timelines- Implemented an agile project management approach, increasing project flexibility and client satisfaction- Developed and implemented a system for asset management, improving resource utilization- Conducted quality assurance checks on all creative outputs, maintaining brand consistency and high standards

Minneapolis, Mn, Us

- Managed over $42M in sales between five Target vendors in OTC, Beauty, and HPP categories- Audited item information using multiple platforms and databases to ensure item data accuracy, resulting in maximized sales - Generated, analyzed, and presented findings of weekly sales reports to the leadership team to identify trends and opportunities- Conducted multiple POL (Partner Online) and PIM (Product Information Management) training sessions for vendors and new hires- Led new item setup for Omnichannel while collaborating with multiple cross-functional teams, resulting in successful and timely item launches- Educated national vendors on Target's best practices to ensure a successful product lifecycle- Collaborated with Inventory Analysts to reduce out of stocks and drive sales- Developed and maintained strong relationships with key stakeholders at Target Corporation- Coordinated product launches, ensuring alignment between marketing, sales, and operations teams

Minneapolis, Mn, Us

- Produced item progress reports for vendors and business units, outlining strategies for improvement- Created and implemented vendor guideline templates for product title formulas, image specifications, and marketing copy for eight departments- Implemented A/B testing for product descriptions and images - Improved SEO by evaluating primary keywords which enhanced marketing copy and product descriptions- Provided quality training and workload delegation to new hires

Minneapolis, Mn, Us

- Created a purchase order database containing all P.O. information, which streamlined the tracking process and reduced financial inaccuracies- Researched top search terms and keywords using Google Trends to drive sales, increasing brand visibility for all-natural household essential items sold on Target.com- Identified and resolved item inaccuracies, improving overall guest experience- Recognized by Proctor & Gamble for agility and efficiency and awarded the secondary role of Target iMedia Captain, managing all P&G products with digital incentives- Collaborated with buyers and vendors to ensure accurate and timely product information updates- Developed and implemented best practices for digital merchandising across multiple categories- Conducted regular audits of product listings, ensuring compliance with Target's quality standards

Associate Of Arts - Aa, Fashion Retailing And Merchandising

Education record