Performance Account Manager At Yahoo
Omaha, Ne
-Served as primary point of contact and provided strategic and tactical guidance to premium Search, Native and Display advertisers in the Retail vertical-Lead an internal team of creative strategist, associate account manager and ananalyst to pitch additional opportunities & execute strategic optimizations across my book of business-Worked closely with Account Directors to process and respond to RFP’s, proposal development, presentations, selling into new business and assisting with up-selling existing clients- Analyzed and monitored budget pacing, campaign delivery, keyword performance, bidding strategies, ROI optimization and data analysis using internal reporting and other proprietary tools on a daily basis-Collaborated with internal sales, creative, editorial, research, finance, marketing, engineering and product management teams to drive sales and product innovation across Yahoo-Educated and empowered clients on Yahoo products and tools, while promoting new product adoption