Erin Burns Email & Phone Number

California, United States

• Lead performance driven strategies based on data, insight, and marketing expertise. Mentored and lead senior and junior strategists. Provided strategy for key clients, new business pitches, and KERN marketing efforts..
• Industries/Clients: Financial (Discover Financial Services, AMEX), Entertainment/Tel Comm (AT&T, DIRECTV), and Healthcare (Blue Cross Blue Shield of Idaho & Premera).
• Revamped agency reporting process to reduce blockers and increase collaboration. Moved focus to insight and driving business decisions. Rolled out scorecards and dashboards and improved data accessibility.
• Developed Learning Agenda process for strategic roadmaps focused on learning and business objectives. Applied test and learn approach continual optimization.
• Championed consumer-focused journey marketing. Optimized journeys for efficiency and effectiveness.
• Developed/executed a strategy for a winning new business pitch for a niche market in financial services.

• Lead a department of 18 marketers and 3 dotted line strategists. Responsible for market growth, member retention/engagement across three lines of business, Enterprise Product marketing, Brand, and 1:1 digital. Key.
• Brand: Launched a new campaign resulting in increased consideration, recall, favorability, and intent. Company lead for all plan national campaign for Medicare. Launched a new campaign within 6 weeks, post COVID-19, to.
• Product Marketing: Successfully launched 7 new enterprise products, with a comprehensive go-to-market strategy. Increased registrations 100% for telemedicine (Pre COVID-19). Beat a goal of 50% registration for a new.
• Acquisition: Optimized Medicare 1:1 marketing to drive equal member rates with 20% reduced budget through data insight, an omnichannel approach, and a thoughtful value story. Met 102% of an aggressive large group.
• Member Engagement: Improved NPS from 0 to 7 through an optimized engagement strategy focused on education and gaps in care. Strengthened key care metrics and improved outcomes for a large commercial account. Lead all.
• Social Digital: Beat all social media goals with a 15% increase in followers and 6x YOY reach and engagement. Improved response times and process for 1:1 member engagement.

Woodland Hills, CA

• Started as a Senior Account Executive and left as an Account Director. Maintained the highest client scores in the agency for new and retained clients. Managed 40% of the agency’s revenue. Key Achievements /.
• Creative/testing strategy for over 300MM pieces of mail a year, with a 12% impact on subscriptions. Consistent optimization of creative, cadence, format, and offer rotation.
• Developed email communication streams focused on acquisition, retention, and engagement for a new streaming product. Journey based welcome stream and persona-based messaging consistently beat industry benchmarks.
• Increased Hispanic viewership, equipment upsells and referrals– 10x plan.
• Increased stickiness of premium customers through upsell and cross sell strategic initiatives. Clearwire: 2007 – April 2013 (Acquired by Sprint)Grew team from 3 to 12, including marketing and data analytics staff.
• Managed the client through national rollout of 60+ markets in 24 months.

Woodland Hills, CA

Managed strategic planning, development, and execution of multi-channel marketing initiatives to drive online and offline sales. Managed multiple online stores, catalog, web development, and CRM initiatives. Oversaw Marketing and Customer Service departments. Instrumental in championing company culture and values. Cultivated sustainable alliances with.

Chatsworth