Erin Metzger Email & Phone Number

Seattle, Wa, Us

Incubated meal delivery concept in Fall 2021 and discovered an underserved customer need state and competitive gap in the market. Launched service in Jan 2022 with a chef co-founder. Our "almost-ready" meals had super-fast prep, required limited brain power & were designed specifically for busy families. Developed strong business model enabled by a unique supply chain, disciplined expansion, ordering deadlines to reduce food waste & low-cost marketing channels. Designed and created brand guide, website, referral program, email flows and printed materials. Created marketing stack to understand full scope of customer interactions: referral source, email engagement, purchases over time, marketing preferences, NPS & product feedback ratings. Achieved $60K in sales and served 240 customers.

Seattle, Wa, Us

Head of marketing, menu development, supply chain and customer insights. Incubated & launched 5 new brands under the Homegrown umbrella, spanning packaged food to new restaurant concepts. Established customer insights and strategic decision-making best practices for the organization, resulting in the most impactful menu optimization in brand history. Pivoted to create new online grocery business during the pandemic, going from concept to launch in 2 months; spearheaded strategic shift in focus from groceries to meals, which became 80% of sales and led to NPS increase of 66%.

Seattle, Wa, Us

Started as the first hire in a new role responsible for up leveling cafe pricing strategy - had the opportunity to develop beverage pricing and promotions for US and global markets. Then moved on to manage both base business & innovation for the $400MM lunch category, achieving 20% annual growth. Launched 25+ menu items, including most successful lunch product in Starbucks history. Managed “Lunch by La Boulange” test, a key initiative from the $100MM acquisition of SF-based La Boulange, that drove a 16% increase in food category sales and involved integrating the legacy LB team within the SBUX org.

Redmond, Washington, Us

Created events marketing strategy for $250M business unit focused on creating tools to help advertisers better manage and attribute online marketing spend. Managed budget of $2M and portfolio of 25+ events annually, collaborating with design agencies to develop signage, collateral, digital demos and 3-D environments. Created event brand guide, in partnership with the sales team, to increase consistency and efficiency. Event execution timeline was reduced by 50% and a standardized brand image was rolled out across the country.

Menlo Park, Ca, Us

Optimized shopping process on retailer client websites by designing recommendations to increase revenue & usability. Promoted to newly created role, responsible for scoping, pitching, and managing $100K+ consulting projects to brands including T-Mobile, American Airlines & Target, driving revenue/client by 10x. Acted as liaison between clients and internal engineering team to manage deadlines, resolve technology complications, and stay focused on client priorities.

Launched all marketing functions, including brand development, pricing and promotional materials. Partnered with engineering team to prioritize product enhancements, leading to a 2x increase in customer acquisition.

Boston, Ma, Us

Analyzed a wide range of quantitative data used in antitrust litigation, including identifying trends in pricing for an agricultural commodity, and tracking capacity utilization of the steel industry.

Mba, Marketing

Ba, Mathematics And Economics