Erin Olsen Email and Phone Number

As an fractional head of marketing working on a contract basis, I support Stage 2 Capital, an early-stage venture capital firm focused on investing in and supporting B2B software companies, by driving marketing strategies, boosting brand awareness, and managing events and demand programs.

As the Head of Revenue Marketing at Virtualitics, I played a pivotal role in propelling our growth trajectory through strategic demand generation and digital marketing initiatives. Reporting directly to the CRO, I took charge of creating and executing a scalable demand generation and digital marketing strategy. Here's a snapshot of my responsibilities and achievements:Inbound/Outbound Strategy: Developed strategies across SEM/PPC, Social, Display/Re-targeting, Events, Webinars, Websites, and SEO for comprehensive lead generation.Integrated Digital Campaigns: Designed, planned, managed, and optimized integrated digital campaigns to drive awareness, demand, and generate pipeline.Paid Media and SEO Optimization: Led a coordinated plan to optimize paid media and SEO, consistently expanding unique visitor traffic to Virtualitics.PR Strategy Leadership: Oversaw PR strategy efforts, managing contributed articles, and orchestrating proactive pitches and announcements to fortify Virtualitics' industry presence and thought leadership.

Oversaw the marketing and demand generation team which is made up of sales development, digital marketing, marketing operations and go-to-market. We partner across sales and marketing to deliver predictable pipeline and support new business growth.

Developed account-based marketing programs at scale, at one of the fastest growing tech companies on the planet. I created marketing strategies that engaged and connected target customers and found that success with account-based marketing comes from strong relationships and lock-step coordination between sales, product marketing and outbound teams. It’s not just about building a foundation of tools and tech that help you understand the buyer, it’s also about connecting the dots between sales and marketing and flipping the traditional inbound sales motions and metrics on its head.

I led a brand-new marketing team in an emerging market from fundraising through acquisition by Verizon. I implemented content and webinar programs, marketing automation (Marketo), and marketing processes at a young startup.- Established Skyward as the market-leading solution in a nascent industry, including brand and product positioning, competitive intelligence, messaging strategy, content development, and GTM.- Developed a demand generation engine to turn traffic and interest into sales leads and predictable pipeline.- Developed and managed inbound and outbound marketing programs, including integrated campaigns, email marketing, webinars and events, trade shows, persona-based nurture programs, account-based marketing, search engine optimization, paid search, website and outbound campaigns.- Owned marketing technologies, implementation, processes and systems, including: Salesforce, Marketo, analytics, lead scoring and lead routing routing.- Established KPIs for all demand generation marketing programs and monitored marketing investments to improve ROI.

I oversaw the marketing team and created a best-in-class demand generation program with closed loop reporting and measurable pipeline impact.- Developed and implemented a cohesive marketing plan to increase sales pipeline and brand awareness. - Spearheaded the creation of WebMD’s first inside sales program. This included development of lead qualification process and joint sales and marketing SLAs. - Launched and managed content marketing program – including an organization-wide, best practices editorial board that functioned as the content engine for nurture programs.- Led development of new corporate website and brand refresh from agency selection to content strategy and execution. - Implemented and optimized new marketing automation system, Marketo. Worked with cross-functional team to evaluate vendors, and managed implementation. Led onsite training program with direct sales team.

As account manager, my role was to keep internal teams tuned to the marketing strategy while building and growing strong customer relationships.- Developed and implemented strategic branding, communications, and social media plans for multiple customer accounts.- Conducted brand research including, survey development, analysis, presentations and report writing.- Managed account budgets, developed activity reports, creative briefs, project descriptions, schedules and estimates.- Developed recommendations for search engine optimization, paid and organic search programs.- Managed internal and freelance copywriters, interactive designers, and research partners.

Responsible for managing strategic planning and promotional campaigns, reporting and tracking program outcomes.- Managed promotional campaigns from strategic planning and development to creative execution.- Collaborated with business units to set goals and objectives, developed marketing campaigns and programs to meet those objectives, tracked and analyzed results.- Closely managed project schedules & budgets, facilitated and participated in creative brainstorming sessions and evaluated effectiveness.

Responsible for coordinating all internal marketing initiatives including self-promotional collateral development and external communications.- Developed marketing programs to drive awareness and land new agency customers. This included RFP support, email marketing, public relations, customer case studies and website optimization.- Supported agency account teams with general project management support and tracking. - Managed weekly status meetings and participated in branding workshops.