I was promoted and appointed to the Global Integrated Marketing Team to boost visibility, revenue, and consumer impact for a multibillion-dollar portfolio including several iconic brands, entertainment properties, and consumer products. I work collaboratively and cross-functionally—partnering with teams and stakeholders around the world—to create and execute campaigns that generate excitement and positive perceptions.• Serve as a trusted partner and steward of licensed brands—Disney (Star Wars, Marvel, Disney Princess), Netflix, Nickelodeon, Paramount, Sony, and Universal Studios—ensuring their properties and products shine alongside Hasbro’s brands.• Produce bold strategies and messaging for events (toy fairs, Comic Cons, global licensing shows), film junkets, and TV/online broadcasts, as well as Hasbro Pulse, the company’s D2C e-commerce site.• Provide strategic crisis communications to protect and reinforce brand reputations.• Function as go-to liaison and communications advisor for executives and licensed partners.

Earned a promotion and relocated to Hasbro’s studio offices in Burbank, California, to design and execute integrated marketing and communications programs (marketing, social and digital media, publicity, events) for major brands and consumer products. • Collaborated with marketing and communications teams from Disney, Netflix, Paramount, Universal Studios, and other partners.• Relocated to Burbank to create a cohesive communications team with a single vision for PR, social media, and fan engagement. Led publicity and facilitated the communications integration following Hasbro’s $522M acquisition of the Power Rangers brand. • Garnered >3B media impressions by developing cross-platform programs for launch of the Transformers Bumblebee film.• Drove exponential growth for Hasbro’s Star Wars business in a non-movie year, by aggressively promoting the Child Animatronic Edition (launched in tandem with Lucasfilm’s “The Mandalorian”).

Joined Hasbro as the company was changing its image from a maker of iconic toys to an entertainment company.I provided expertise and input in shaping and executing the global communications, publicity, and fan engagement strategy to drive this transformation—bringing the media and consumers along for the ride. My work involved team building and leadership as well as a broad-based effort to energize branding and marketing operations.• Built out and managed Hasbro’s own brands while managing the Disney business. Worked together with Disney marketing and communications teams to develop audience-focused promotions and multi-platform campaigns.• Steered communications for the Netflix docuseries “The Toys That Made Us,” including crafting content to accurately promote key brands (Star Wars, Transformers, GI Joe) and supervising film crews in shooting interviews and sequences with top Hasbro executives.• Directed integrated marketing and communications programs for the first-ever Hasbro fan convention (HasCon).• Introduced processes to streamline marketing and communications—adding structure and eliminating inefficiencies

Promoted to strategize and oversee corporate communications and media relations—including reputation management programs, financial and business reporting, and external engagement initiatives. • Managed the corporate website, newsroom, and social medial channels.• Provided expert executive communications—navigating complex issues and organizational transitions.• Drove awareness of brand programs by collaborating with corporate affairs and public relations teams on large-scale and time-sensitive campaigns.

Joined the public relations team and worked with colleagues to create a faster, more efficient, incredibly organized “PR machine.” I contributed to developing consistent, repeatable media relations strategies and processes—and developing story-driven narratives for Mattel and Fisher-Price brands that grabbed the attention of target audiences.• Wrote and delivered brand stories that resonated with the media and consumers.• Partnered with marketing, promotions, design, and legal teams in developing branded content and collateral.• Mobilized and managed brand media events: toy fairs, press briefings, influencer programs, and product announcements.• Monitored social media and traditional influencers to discover untapped opportunities and assist in making sound, well-informed marketing decisions.

Created communications campaigns and messaging to educate internal and external audiences on key imperatives like mergers and acquisitions, policy changes, and board appointments. I wrote and edited press releases, financial reports, governance communications, investor relations and analyst presentations. In addition, I drafted internal and external communications for the CEO, chairman, and other top-level executives.• Supervised media management and engagement—and introduced processes that strengthened relationships by streamlining responses to media inquiries.• Orchestrated timely employee communications, including a weekly email blast.• Prepared clear, concise communications for senior executives.