Oversee strategic brand planning, with an emphasis on social media and integrated programming, for premium whiskey, wine, and food clients. Manage agency's internal collaboration, IAT & client communications, client budgets and contracts, and vendor relationships/negotiations/execution.

Recommended organic and paid social media strategies for B2B and B2C food/beverage clients, directed and created social content, and engaged with communities on multiple platformsDeveloped paid digital and print media strategies for B2B and B2C food/beverage clients and provided ongoing performance analysis and execution supportManaged influencer marketing programs for B2C food/beverage clients, including strategy recommendations, influencer research and outreach, program… Show more Recommended organic and paid social media strategies for B2B and B2C food/beverage clients, directed and created social content, and engaged with communities on multiple platformsDeveloped paid digital and print media strategies for B2B and B2C food/beverage clients and provided ongoing performance analysis and execution supportManaged influencer marketing programs for B2C food/beverage clients, including strategy recommendations, influencer research and outreach, program execution, and post-program analysisCollaborated with account team, creative team, and other members of the communications team to create and implement integrated strategic marketing recommendations for clients Show less

Wrote college softball blog posts for ESPN.com; produced 2011 Women’s College World Series Preview PacketIncreased department’s female applicant pool by contacting female student-athletes, organizing recruiting sessions at all-women’s colleges, and maintaining relationships with potential applicants via e-mail and informational interviewsDeveloped and led training classes for staff; co-managed New Hire Group to assist with on-boarding of new employeesFounded SIG Women’s… Show more Wrote college softball blog posts for ESPN.com; produced 2011 Women’s College World Series Preview PacketIncreased department’s female applicant pool by contacting female student-athletes, organizing recruiting sessions at all-women’s colleges, and maintaining relationships with potential applicants via e-mail and informational interviewsDeveloped and led training classes for staff; co-managed New Hire Group to assist with on-boarding of new employeesFounded SIG Women’s Group and SIG Sports Business Group, monthly discussion groups for department membersLiaised between external media relations personnel and department’s pregame teamStreamlined documentation of pregame team’s workflows to improve newsroom efficiency and accuracy Show less

Wrote articles for Hall of Fame’s magazine, Memories and Dreams, and website, baseballhall.org Performed three self-written Artifact Spotlight presentations for museum visitorsCo-coordinated production of Induction Program with Public Relations InternAssisted with public relations and media relations duties during Hall of Fame Game and Induction Weekend

Wrote press releases to publicize upcoming special events at stadiumConducted fan experience surveys via one-on-one interviews at stadium before and during gamesDesigned promotional flyers and table tents using Adobe PhotoshopPhotographed corporate signage, promotions, group outings, fan experience, and game actionArchived team-related media coverage, assisted with database entry and group mailings, organized charity ticket giveaways, and provided customer… Show more Wrote press releases to publicize upcoming special events at stadiumConducted fan experience surveys via one-on-one interviews at stadium before and during gamesDesigned promotional flyers and table tents using Adobe PhotoshopPhotographed corporate signage, promotions, group outings, fan experience, and game actionArchived team-related media coverage, assisted with database entry and group mailings, organized charity ticket giveaways, and provided customer service to fans over telephone and at ballpark Show less