Erin Kraker Email & Phone Number

United States

Ada, Michigan

Tampa, Florida

Tampa/St. Petersburg, Florida Area

Clearwater, Fl

Greater Grand Rapids, Michigan Area

•Develop and execute campaigns through brand strategy and design within budget•Project lead working across statewide departments to effectively develop strategy and execution steps for The MLive Media Group business to business website•Implement lead generation strategy and budget – execute across 10 markets to increase new sales leads•Strategize, design, code, and implement email marketing campaigns using marketing automation systems•Capture and report on effectiveness of marketing initiatives for B2B and B2C marketing. Including email, direct mail, display advertising, SEM, web form fills, and events.•Project lead for company Salesforce database and workflows•Streamline large scale company initiatives to build departmental communication and workflow•Project lead partnering with sales team and clients to develop creative strategies outside of standard project offerings

Grand Rapids Hub

Zeeland Michigan

•Researched, developed, and designed strategies and layouts to increase sales•Re-designed website to gain reach and improve user experience: resulting in a 3,000% growth in page views in month one•Proofed final copy and design for print publications before distribution

Palm Desert, Ca

•Executed market research to maximize campaigns; digital or print, generated reports, and analyzed data•Proofed campaign copy, edited HTML, and created campaign prototypes•Tracked data that pertained to inventory, cost and campaigns•Worked with direct mail and email companies to build marketing campaign strategies that aligned with campaign goals and budget

Big Rapids, Mi

•Managed coordination and organization of events•Branded Lynne Scheible Creativity and Planning Coach Company•Designed business cards, stationary, logo and website

Bachelor'S Degree, Marketing

Activities and Societies: American Marketing Association

Associate'S Degree, Graphic Design