Erin Kress Email & Phone Number

Phoenix, Az, Us

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

Advanced Electromechanical Solutions (AES), Honeywell Anthem & Aerospace Sustainability

Mesa, Az, Us

Phoenix, Az, Us

- Strategized, managed and executed campaigns that grew revenue through e-commerce site, email, SEM/SEO, social advertising, direct mail, etc. - Worked closely with ownership on strategic planning as part of the executive leadership team, planned and oversaw marketing budget and prioritized project execution. - Hired, managed and developed a five member marketing team and led team planning sessions when initiating new marketing campaigns, print collateral or digital designs.- Prepared and analyzed sales reports and forecasted sales and production.- Developed the email promotion calendar and contact strategy, analyzed campaign performance, optimized sends with A/B testing and created automated messages based on customer behavior.- Secured and managed agency, consultant and partner relationships for catalog circulation strategy, paid search, Amazon advertising, public relations and branding.Achievements- Managed the transition to a fully mobile responsive website; increasing shopability and channel revenue 40% YoY. - Led company through two re-brands; working with agency partners and executing at all touch-points internally.- Modernized email strategy with enhanced marketing automation and segmentation, resulting in a 66% revenue increase YoY. - Optimized paid search strategy, resulting in a 36% revenue increase with a 15% increase in spend YoY.

Phoenix, Az, Us

- Served as brand champion to ensure that messaging, look and feel was consistent across all channels and customer experience was continually improved.- Led the creative direction of new gift packaging, products and catalog layout while staying current with market trends.- Organized and art directed all product photo shoots.- Analyzed product sales, paginated catalog and merchandised online accordingly. - Led sales forecast, tracked inventory and directed sales strategies.AchievementsRedesigned gift packaging to maintain customer unboxing experience while reducing packing time by 30%.

Phoenix, Az, Us

- Conceptualized and designed all marketing collateral, packaging and point-of-purchase displays. - Designed product catalogs with an annual print run of nearly 2 million. - Created and oversaw brand guidelines. - Obtained and negotiated bids for printing and packaging from both domestic and foreign vendors. AchievementsOverhauled photography process to increase output by four times while maintaining photo quality.

- Designed marketing collateral including advertisements, identity systems, brochures, trade show graphics and logos. - Worked closely with printers and prepared files for production and printing. - Wrote project proposals and managed client invoicing.