Erin Kutcher Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Our digital marketing team strategizes and runs all B2B websites, lead generation programs, marketing campaigns, social media, Salesforce CRM platform (for 150+ users) and marketing automation (MCAE/Pardot).

Cincinnati, Oh, Us

Loveland, Ohio, Us

• In first six months, overhauled website, brand standards, messaging, digital campaign execution strategy, content development plan, and Hubspot utilization• Partner with sales and CEO to develop targeted campaigns, presentations, and support materials

As a freelance consultant, I help companies get their marketing programs off the ground. From helping hire the right marketing leader to brand development to website strategy, I support your company's growth.Past projects include:• Hiring a marketing manager for a software company. Responsibilities included job description development, ad placement, screening, and interviewing with top executives• Developing and launching brand for Cincinnati-based brewery. Responsibilities included brand brief, collaborating with leadership team and designers, developing brand voice, launched social media engagement, supported Kickstarter program• Developing multiple websites for brewery utilizing WordPress• Developing marketing content for ongoing recruitment initiative for a technology consultancy• Advising engineering firm on best website practices for usability and search engine optimization• Acting director of marketing for supply chain technology firm

Cincinnati, Ohio, Us

As director of marketing at Sur-Seal, I served as a member of the extended leadership team. Cultivating a great place to work was paramount for the team, realizing that if we make Sur-Seal a great place to work it will translate to business success. Some highlights from my time with Sur-Seal include:• Curated development of company video series focusing on culture and targeted industries• Decreased cost per lead by 78% at company’s largest trade event by reducing event cost and driving increased booth traffic• Collaborated with CEO and President to define company-specific mission, vision, and brand for years to come

Cincinnati, Oh, Us

During my time with SigmaTEK, I created the company's first long-term strategic marketing plan embracing the "Marketing Platform" which combined the need for a strong CRM, marketing automation, sales tools, and an industry-leading web presence. I managed the redesign and relaunch of sigmanest.com including customer/visitor personas development, content development and technical requirements, usability and click through pattern with my exceptional, 4-person marketing team and key stakeholders.Additionally, I ran evaluation of CRM utilization across all company departments and provided recommendations for increased adoption and improved usability and reporting. I also implemented analysis and tracking of key performance trends for web and social media analytics and lead generation activities.

Fairfield, Oh, Us

My contributions at Accutek helped grow company revenue nearly 400% over 5 years through strategic planning, inbound & outbound content marketing, and sales engagement, making Accutek an attractive target for acquisition. I managed the negotiation, due diligence, and acquisition process by Element Materials Technology in 2014. Some other personal accomplishments include: • Increasing revenue in 2014 by 33% by managing and executing annual strategic planning process to determine competitive advantage, messaging, and company key performance indicators (KPIs)• Increased opportunity win rate 25% in 2 years and increase the average sale by implementing Salesforce.com• Delivering leads to the sales team resulting in 96% of new customers with improved lead generation, including website/landing page management, integrated marketing campaigns, search engine optimization (SEO), paid search (AdWords, Bing), and trade show management• Saved an estimated 3 FTEs and reduced time to estimate WIP by 99% by implementing end-to-end project and CRM management from lead generation, project execution to invoice• Created culture to get finalist for Best Places to Work in Cincinnati for 4 years in a row• Facilitated company-wide sessions to define core values and mission of company transforming how we hired, trained, and worked

Fairfield, Oh, Us

London, Gb

Accutek Testing Laboratory was acquired by Element Materials Technology in June 2014. I manged the negotiation, due diligence, acquisition, and integration process between Accutek and Element.After the acquisition, I supported the company and brand transformation from Accutek to Element, as well as managed the local building expansion.

During my tenure a Horizon/MPC, I managed the rebranding effort to transform the corporate brand from an "old-school" bland, industrial company to a contemporary, modern look and feel. Additionally, my initiatives for website redesign, SEO and Google AdWords increased quality inquires by more than 80% in only six months.

Kista, Stockholm, Se

At Ericsson, a leading mobile and fixed networks, multimedia solutions and telecom services provider, I was part of the Excellerate Program - a highly selective management development program including three international projects, mentoring and learning modules with top business schools.

Kista, Stockholm, Se

Developed strategic 5-year sales and marketing plan for North American multimedia unit with executive team

Kista, Stockholm, Se

Collaborated with cross-functional, global teams on Web 2.0 projects, creating converged websites and mobile portals and applications, in addition to developing marketing plans, consumer profiles and pricing models; Created and presented on a variety of topics, including mobile revenue growth, to C-level Ericsson customers

Kista, Stockholm, Se

Led the development and analysis of a partnership between Ericsson and a major mobile operator to develop a platform to launch new MVNOs within the UK; Developed the Ericsson 3-year account plan by analyzing their strategic, market and financial position and facilitating Ericsson and Client strategy-development workshops

Fairfield, Oh, Us

At Accutek, I led the redesign brand and relaunch website to better reach target market, specifically medical devices, aerospace and defense. Through the new website and search engine placement, I boosted the number and quality of web inquiries by 500%.

De

As Marketing Manager at RedDot, I developed and executed strategic marketing programs, CRM (Salesforce), events and lead-generation campaigns, serving as the key liaison between marketing and the internal sales team and alliance partners.

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Dallas, Tx, Us

At AT&T, I managed client relationships and created telecommunications solutions for multi-million dollar accounts, such as Forbes Magazine, the NBA and the Ford Foundation as part of a Tier 1 sales team

Mba, Marketing & Economics

Bba, Marketing & International Business

Certificate, The Schey Sales Centre