Erin Kynett Email & Phone Number

Lakeland, Florida, United States

• Leads the development of PEFCU’s organic digital strategy ensuring alignment with the company’s business objectives and brand standards.
• Responsible for the growth of all social media platforms by developing the organic content strategy, creative direction, and copywriting across all digital platforms.
• Responsible for developing and implementing PEFCU's email marketing strategies and campaigns, including automation and ad-hoc emails.
• Responsible for preserving, protecting, and growing PEFCU’s brand online by developing and maintaining positive relationships with current and future members across all digital channels.
• Responsible for making digital strategy modifications based on analytics and insight findings.

Lakeland, Florida, United States

• Develop social media content from ideation to campaign execution
• Manage social media content calendar
• Work with marketing team to develop full, multi-channel marketing campaigns for the credit union
• Manage marketing campaign deliverables
• Work with other departments to support enterprise projects
• Monitor social media channels and respond to member feedback

Tampa, Florida

• Designed and implemented new credit card designs.
• Designed assets for mobile app.
• Design and re-design advertisements (including web banners, brochures, posters, social mediaposts, email templates, etc.).
• Developed and maintained automated email campaigns for customer engagement.
• Designed and executed ad-hock customer emails.
• Designed and maintained direct mail campaigns to increase organic growth and engagecustomers.

Sarasota, Florida Area

• Provide overall coordination, development and implementation of a variety of functions within marketing, including sponsorships, community involvement, event planning, advertising, business development, communications.
• Manage and coordinate all activities related to community/sponsorship functions.
• Manage and coordinate all activities related to internal events.
• Develop, present, and obtain approval for annual marketing plan strategy.
• Prepare and monitor annual marketing budget.
• Create and place all advertisements for the bank.

Tampa/St. Petersburg, Florida Area

• Responsible for coordinating the execution of all corporate marketing functions, client venue marketing functions, as well as writing, proof reading and editing all copy.
• Coordinates day-to-day operations of the marketing department and assists with business development projects.
• Writes, proofs, and edits all marketing and business development copy.
• Writes and distributes all press releases.
• Gather content for, write, proof, edit, and distribute quarterly company newsletter.
• Participate in creative aspects of marketing department (brainstorming, fresh ideas, creative writing, etc.).

• Manage marketing and business development department.
• Create, manage, and implement marketing plan and budget for each calendar year.
• Create advertisements for all promotions and events such as loan sales, member recruitment, account services, annual meetings, charity events, and more.
• Work with diverse media to place advertisements and stay within budget.
• Organize, plan, and participate in all company events such as the Annual Dinner Meeting, Annual Golf Tournament, and Member Appreciation Day.
• Manage Community Involvement Committee and Business Development Task Force.

• Create advertisements for all promotions and events such as loan sales, member recruitment, account services, annual meetings, charity events, and more.
• Help organize and participate in all company events such as Member Appreciation Day, and the Annual Meeting.
• Planned a Financial Reality Fair with CEO and the Pennsylvania Credit Union Association. This was an event to teach students financial literacy.
• Planned inaugural charity golf tournament and second annual golf classic along side CEO.
• Chair of Youth Board.
• Manage budget for Marketing department.

• Organize group outings.
• Make warm and cold calls.
• Experienced with Arctics ticketing system.
• Groups include choral groups for National Anthem performance, schools, companies, and birthdays. Participate in game day activities. Also help to organize reading program within schools.
• Facilitate and plan theme nights such as awareness and organization appreciation.
• Find group packages to fit every budget and preference.

Inform customers of the performance of each firework, inventory fireworks, participate in promotions and demonstrative shoots.

Acquired several sponsorships of local companies and sold group tickets, inventoried and maintained merchandise store, participated in game day activities - trained in promotions and ticket operations. Received "Unsurpassed Customer Service Award" at the Intern Awards.

Sourced resumes to recruiters, provided support for technical divisions by creating spreadsheets with candidate information, organized candidates in databases.

Used marketing and promotional skills to promote the radio station, Rock 101.5, at events and locations such as restaurants, bars, car washes, and other public events.

SIDCOProvided support for the broker dealer division by updating excel spreadsheets with customer data. Complied documentation for yearly audit. Updated information on database. Organized and filed customer documents. Reconciled reports and statements.

Provided fast, friendly customer service to promote a welcoming environment for customers. Tallied each shopper's purchases using computerized cash register systems. Accuracy and basic math skills are important, as is the ability to memorize product identification codes. Participated in store promotional events. Priced inventory. Trained new team members.