Erin Kynett Email & Phone Number

Lakeland, Florida, United States

• Leads the development of PEFCU’s organic digital strategy ensuring alignment with the company’s business objectives and brand standards.• Responsible for the growth of all social media platforms by developing the organic content strategy, creative direction, and copywriting across all digital platforms.• Responsible for developing and implementing PEFCU's email marketing strategies and campaigns, including automation and ad-hoc emails.• Responsible for preserving, protecting, and growing PEFCU’s brand online by developing and maintaining positive relationships with current and future members across all digital channels.• Responsible for making digital strategy modifications based on analytics and insight findings.

Lakeland, Florida, United States

• Develop social media content from ideation to campaign execution• Manage social media content calendar• Work with marketing team to develop full, multi-channel marketing campaigns for the credit union• Manage marketing campaign deliverables• Work with other departments to support enterprise projects• Monitor social media channels and respond to member feedback• Design and create print and digital marketing collateral• Participate in Diversity, Equity, and Inclusion Committee• Winner of the 2022 CUNA Diamond Award for Video Non-Commercial Series (attached)• Winner of the 2023 CUNA Diamond Award for Brand Awareness (Break Up with Your Bank), Video Non-Commercial Series (First-Time Homebuyer)• Winner of the 2024 CUNA Diamond Award for Financial Education

Tampa, Florida

• Designed and implemented new credit card designs.• Designed assets for mobile app.• Design and re-design advertisements (including web banners, brochures, posters, social mediaposts, email templates, etc.).• Developed and maintained automated email campaigns for customer engagement.• Designed and executed ad-hock customer emails.• Designed and maintained direct mail campaigns to increase organic growth and engagecustomers.• Developed and implemented advertising strategies to drive substantial organic growth.• Implemented and maintained bi-weekly staff newsletter• Maintained and managed quarterly client newsletter• Participated in the company's Culture Club and Ethics Committee. • Developed and participated in the company's Diversity Equity Inclusion Committee.• Designed and implemented large marketing campaigns to support large clients such as the PGA(12 PGA sections participated).• Created card images and images for web use for clients.

Sarasota, Florida Area

• Provide overall coordination, development and implementation of a variety of functions within marketing, including sponsorships, community involvement, event planning, advertising, business development, communications, social media and public relations. • Manage and coordinate all activities related to community/sponsorship functions. • Manage and coordinate all activities related to internal events. • Develop, present, and obtain approval for annual marketing plan strategy. • Prepare and monitor annual marketing budget. • Create and place all advertisements for the bank. • Prepare and distribute press releases. • Coordinate business development activities. • Prepare and distribute email blasts via Constant Contact. • Manage website updates and social media including Facebook and Instagram. • Manage Google Analytics. • Perform annual compliance review of all marketing materials.

Tampa/St. Petersburg, Florida Area

• Responsible for coordinating the execution of all corporate marketing functions, client venue marketing functions, as well as writing, proof reading and editing all copy. • Coordinates day-to-day operations of the marketing department and assists with business development projects. • Writes, proofs, and edits all marketing and business development copy. • Writes and distributes all press releases. • Gather content for, write, proof, edit, and distribute quarterly company newsletter. • Participate in creative aspects of marketing department (brainstorming, fresh ideas, creative writing, etc.). • Keep website content up to date. • Keep content on marketing department's internal website up to date. • Manage corporate social media program. • Manage all aspects of quality control program (data entry, low response letters, result distribution, employee certificates, and website updates). • Coordinate online print shop. • Prepare and coordinate all shipments. • Coordinate trade show participation. • Assist in business development proposal production.

• Manage marketing and business development department. • Create, manage, and implement marketing plan and budget for each calendar year. • Create advertisements for all promotions and events such as loan sales, member recruitment, account services, annual meetings, charity events, and more. • Work with diverse media to place advertisements and stay within budget. • Organize, plan, and participate in all company events such as the Annual Dinner Meeting, Annual Golf Tournament, and Member Appreciation Day. • Manage Community Involvement Committee and Business Development Task Force. • Make presentations to potential business partners and potential members. • Re-designed website and maintain content.

• Create advertisements for all promotions and events such as loan sales, member recruitment, account services, annual meetings, charity events, and more. • Help organize and participate in all company events such as Member Appreciation Day, and the Annual Meeting. • Planned a Financial Reality Fair with CEO and the Pennsylvania Credit Union Association. This was an event to teach students financial literacy. • Planned inaugural charity golf tournament and second annual golf classic along side CEO. • Chair of Youth Board. • Manage budget for Marketing department. • Keep website up to date with promotions, sales, events, rates, and other credit union happenings. • Lead social media efforts to include a Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google+, Foursquare, and e-mail blasts to members, SEG groups, and business accounts. • Work with diverse media to target market to potential members and stay within budget. • Keep relationships with SEG groups with visits, on-sites, and phone calls.

• Organize group outings. • Make warm and cold calls. • Experienced with Arctics ticketing system. • Groups include choral groups for National Anthem performance, schools, companies, and birthdays. Participate in game day activities. Also help to organize reading program within schools. • Facilitate and plan theme nights such as awareness and organization appreciation. • Find group packages to fit every budget and preference. • Make sales through appointments and phone calls. • Build and maintain relationships with customers. • Participate in marketing and promotional efforts. • Ranked the #5 group sales representative out of 70 representatives in the Eastern Conference of the American Hockey League. • Surpassed sales goals with over $100,000 in revenue and helped the group sales department’s revenue soar above $350,000 revenue.

Inform customers of the performance of each firework, inventory fireworks, participate in promotions and demonstrative shoots.

Acquired several sponsorships of local companies and sold group tickets, inventoried and maintained merchandise store, participated in game day activities - trained in promotions and ticket operations. Received "Unsurpassed Customer Service Award" at the Intern Awards.

Sourced resumes to recruiters, provided support for technical divisions by creating spreadsheets with candidate information, organized candidates in databases.

Used marketing and promotional skills to promote the radio station, Rock 101.5, at events and locations such as restaurants, bars, car washes, and other public events.

SIDCOProvided support for the broker dealer division by updating excel spreadsheets with customer data. Complied documentation for yearly audit. Updated information on database. Organized and filed customer documents. Reconciled reports and statements.

Provided fast, friendly customer service to promote a welcoming environment for customers. Tallied each shopper's purchases using computerized cash register systems. Accuracy and basic math skills are important, as is the ability to memorize product identification codes. Participated in store promotional events. Priced inventory. Trained new team members.