◦ Act as a Subject Matter Expert (SME) providing enterprise-wide guidance on paid social strategy◦ Played a vital role in recent social media launches on platforms such as LinkedIn and Sermo, aimed at diversifying message exposure and fostering healthcare professional (HCP) education regarding Genentech’s latest scientific breakthroughs◦ Responsible for overseeing 8 social media profiles across three brands, covering six indications, ensuring active community engagement while… Show more ◦ Act as a Subject Matter Expert (SME) providing enterprise-wide guidance on paid social strategy◦ Played a vital role in recent social media launches on platforms such as LinkedIn and Sermo, aimed at diversifying message exposure and fostering healthcare professional (HCP) education regarding Genentech’s latest scientific breakthroughs◦ Responsible for overseeing 8 social media profiles across three brands, covering six indications, ensuring active community engagement while maintaining compliance with FDA regulations◦ Supervised the development of intricate Sprinklr reporting dashboards, guaranteeing access to real-time reporting metrics and social listening insights• Successfully orchestrated agency and vendor partnerships across brand initiatives, fostering seamless collaboration and the delivery of exceptional results• Developed knowledge sharing sessions to help educate cross functional partners on the value and impact of social media Show less

◦ Managed a book of over $18M for 2022, achieving a significant 20% YoY revenue growth◦ Responsible for upselling using monetization levers such as campaign optimization recommendations, custom targeting, pitch decks for custom programs, detailed performance reports, audience insights, and more◦ Survived the initial rollout (and subsequent rollback) of Twitter Blue